Personal Branding 2.0 in the age of Digital Communications

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<ul><li> 1. 2.0 2.0 - - 2008 11 28 () , PR | | | PR | ttp://www.junycap.com </li> <li> 2. , - PR 2.0, PR, , (www.junycap.com) / (practice) (edelmandigital.kr) IT , IT , / , , PR , , , , , , , </li> <li> 3. ? ? </li> <li> 4. ? </li> <li> 5. 5,000 1,000 </li> <li> 6. . </li> <li> 7. (Brand) , </li> <li> 8. . . , . </li> <li> 9. </li> <li> 10. (Brand) , </li> <li> 11. ? ? &amp; . &amp; . . . </li> <li> 12. ? </li> <li> 13. ? </li> <li> 14. . . . . ! </li> <li> 15. ? - ! . ! ! ! ! </li> <li> 16. , , , / . , . ? </li> <li> 17. , ! 1. ! 2. ? 3. ! 4. 3 ! 5. ! 6. ! 7. ?! 8. ! 9. ! 10. ! ! ! ! </li> <li> 18. 2.0 </li> <li> 19. 2.0 OReilly MediaLive International Dale Dougherty - , 2.0 Web 2.0 Technical ( , ) </li> <li> 20. 2.0 Web2.0 is linking People ... ...People sharing, trading and collaborating ... http://www.junycap.com/blog/26 We will need to rethink copyright, identity, ethics, aesthetics, rhetoric, governance, privacy, commerce, love, family and ourselves </li> <li> 21. (Big Bang) , (social media universe) </li> <li> 22. (Social Media) , , , Wikipedia( ) MySpace( ) YouTube( ) Second Life( ) Digg( ) Flickr( ) Miniclip( ) , , , </li> <li> 23. 1992 - 2002: 2002 : , </li> <li> 24. ( ) , . . 2.0 . . , . , , . </li> <li> 25. NGO </li> <li> 26. ADVERTISING (X) Public Relations (X) (Conversation) (O) AD PR Pay for Pray for Space Conversation Space AD PR </li> <li> 27. </li> <li> 28. ( : + ) (128 + 227) (41 + 3) (1) (18 + 4) (5,845 + 35,633) in(1 + 11) (8) PR ( ) 41,920 . </li> <li> 29. 2.0 IT &amp; www.junycap.com PR PR Cyworld(SNS) Me2day(microblog) PR Microtop10(newsletter) Videocasting PR </li> <li> 30. : ! ! ! : . , . </li> <li> 31. , , ! , . ( , , ) </li> <li> 32. , ! RSS feed , . , . . </li> <li> 33. RSS : http://www.youtube.com/watch?v=0klgLsSxGsU </li> <li> 34. ! SNS ( ) (http://www.junycap.com/blog) (http://junycap.microtop10.com) (http://junycap.cyworld.com) (http://me2day.net/junycap) (http://smcink.ning.com/) (http://edelmandigital.kr/) </li> <li> 35. 1:1 : ! , . , . (, ) . , . </li> <li> 36. ! . . , . </li> <li> 37. ! . . . </li> <li> 38. ! . . . </li> <li> 39. ! . , . . </li> <li> 40. ! , . &amp; , . </li> <li> 41. ! . 42.195 km , 2 ~3 . , . </li> <li> 42. , , , , , , , . 2.0 . </li> <li> 43. ? ? </li> <li> 44. ITS YOUR TURN! </li> <li> 45. Photo Credit Slide 2 : http://blog.blogkorea.net/80 Slide 5 : http://www.flickr.com/photos/27517184@N05/2963700225/ http://www.flickr.com/photos/hansenn/375268403/ Slide 6 : http://www.flickr.com/photos/28439449@N02/2662902869/ Slide 9 : http://www.flickr.com/photos/dodogoeslr/2766938452/ Slide 11 : http://www.jmorganmarketing.com/ranking-for-your-name- blog-promotio/ Slide 20 : http://kr.youtube.com/watch?v=NLlGopyXT_g </li> </ul>