life 2.0: reputation in a digital age
DESCRIPTION
A Discussion On Reputation 2.0TRANSCRIPT
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Identity
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1992
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Entrepreneur
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Engineer
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Writer
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Blogger
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September
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Orlando
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Banks
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Rare
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Reputation was simple
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If people believed it, it was true
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You were the sum of public opinion
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Who am I?
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President and CEO of Louisville Medical Center
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Ph.D. Assistant Professor of French, University of Michigan
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Lie
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Another Lie
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What did I like?
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Who did I know?
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How did I feel about the world?
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Redundant?
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Where was the transaction?
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We’re not just who we believe
we are
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That is not how reputation works
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thought
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Thought
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THOUGHT
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The Answer
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Recreate the transaction
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Lie
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Gossip
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?
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I could speak for myself
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Others could speak about me
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There was a community around
my identity
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This community validated my
reputation
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Objective
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Who you are?