bug 2011 sample

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Exclusive rights granted to the creator of the original work, including the right to copy, distribute andadapt the work. This Copyright protects the expression and fixation ofTheBUG

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THE BUG provides insight into the latest and current topics that has been under hot

discussion in the last 6 months. Our vision is to provide the students with the information and

points, for and against the debatable topics from the Social, Economic and Commercial angle.

The topics were chosen by the MBA students, ExStudents and management level employees

in various organizations.

OurProduct is a Service and Our Service is our Product, is our motto indicating the service

that we are offering through our product for the students, who would aspire to prepare

fullfledged for the GD and Placement process.

Many companies and groups try to prepare students for Group Discussions, teaching them

the style, approach, personality that has to be developed during the process. But we believe

that all the students possess all these qualities. All they need is just a few bullet points that

have to be remembered during the Group Discussion. Then their flow would become

spontaneous.

Group Discussions are not difficult to crack, as students think. But it is true that students do

not know why they got rejected though they would have given their best during GD.

Sometimes the entire group gets rejected just because a single person who did not show the

right attitude. Students deviate from the discussion. They do not know what to discuss.

Sometimes, they would not even understand the topic which becomes a serious problem and

is the cause of fear for the students. Our objective is to alleviate all these fear from the

students and prepare them to face the GD with strength. Many media channels create the fear

among the students about the difficulty getting jobs. But we believe that many jobs are

available in the market. It is just the fear that has to be allayed.

Right candidates deserve the right job and the right jobs are always available to the

right candidates. It is just they have to take it or leave it. In between they need just some

motivation and that is what we provide through our product. When a person speaks, it should

be impressive enough to catch the attention of the speaker. It does not matter who speaks.

Sometimes it does, but without much stuff in the speech, people would not appreciate. We

believe that all the candidates are good speakers, but it is just that they should have a few valid

points with them, using which they would catch the hearts of the listeners.

WE SHALL JUST ADD FUEL TO THE FIRE!!! The FIRE is YOU and

fuel, our Product.

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Recession Version 2.0 (Double Dip Recession) Possible?

When gross domestic product (GDP) growth slides back to negative after a quarter or two of

positive growth. A double-dip recession refers to a recession followed by a short-lived recovery,

followed by another recession. The causes for a double-dip recession vary but often include a

slowdown in the demand for goods and services because of layoffs and spending cutbacks fromthe previous downturn

For (Yes, possible) Against (No, Not possible)

S&P downgraded the rating of US credit ratingfrom AAA to AA+, first time since 1917 is anindication of fragile economic recovery

The US economy went into recession onlywhen the downturn turned into a worldwideplunge after the failure of Lehmann Brothers inSeptember 2008, that led to the vanishing ofcredit for nearly all borrowers. Banks in USneeded bailouts to survive. No such situation isexpected currently, hence possibility of

recession is lessUnavailability of Credit causing a decline inworld trade volumes was seen when US postedavailability of only $73 billion cash reserve onAugust 2nd during decision making whether toraise the borrowing ceiling limit or default thepayment choice. Finally they decided to raisethe borrowing limit, which indicatesavailability of credit is under stress for the USgovernment itself

The fall in stock market (due to downgradingof rating of US) looked more a buyingopportunity than the start of another slide torecession levels. US managed to increasecountrys debt ceiling and avoided a technical

default. Even if the US had technicallydefaulted by being unable to issue cheques fora few days - as actually happened in 1995 -nobody doubted that the cheques wouldbecome cashable with a small delay

August 1st week news on GDP showed thedouble dip arrival, an expansion of only 1.3%and consumer spending up 0.1% in 2nd quarterfor US. Astonishingly low by any account. Thedebt ceiling trouble and lack of longer termresolution to deficit will make it worse. May2011 employment data showed jobless raterose unexpectedly, as the economy added only58000 jobs

In the month of July, global investors exitedemerging markets (Asian and European) andrushed into dollars as a safe haven. No matterhow big the problems no other country is a safehaven for investment. Investors may look foran alternative to US dollar as main globalcurrency, but neither Euro nor Yen lookscapable

Inflation (WPI) has risen almost twice than lastyear. Investments have yielded less. 10 year

treasury yielded 3%.There are 10 reasons whydouble dip recession is possible (READPOSSIBLE CONCLUSION COLUMN)

According to the U.S. Department ofCommerces Bureau of Economic Analysis,

the U.S. economy posted a 0.4 percent GDPincrease in the first quarter of 2011, and 1.3percent growth in the second quarter. TheBureau of Economic Analysis attributed theGDP growth in the second quarter of 2011 tocontributions from exports, nonresidentialfixed investment, private inventory investment,and federal government spending, but noted

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that those gains were partly offset by

negative spending at the state and local level.This directly negated the meaning of DoubleDip recession

Fed also indicated that it is going to cut

spending in trillions of dollars, which means,when economy is also not growing eventhough the rates are at the lowest level (almostzero), this move would cause a big negativesentiment in the coming days. If they have tocut spending, they have to outsource to cheapercountries, which means again theunemployment data would go high in the US.The problem gets compounded with risingInflation

It is the Eurozone, which is in more danger.

The only possible safe haven is US in thatcase. Though the Asian economies aregrowing, they are vulnerable to sudden shocksJapanese economy, the 2nd largest, is in turmoilafter the recent nuclear and earthquake effects.

Possible Conclusion

It is any wonder that many Americans believe that the economic downturn is still in progress?Home prices have fallen to 2002 levels. Values have dropped nearly 50 percent in parts ofFlorida, California, Nevada and Arizona. Property values are also down that much in parts oftroubled big cities like Detroit. Estimates are that as many as 11 million homes have underwatermortgages. Banks have inventories of as many as 2 million foreclosed homes which have noteven been released to the market. Home prices could fall another 10 percent if current trendspersist.

Though growth has not been high, possibilities of recession is also medium. If US were to slideback to recession, one possible cause could be a lack of federal spending to prop up the

economy, which is highly possible

TEN REASONS FOR HIGH POSSIBILITY OF DOUBLE DIP RECESSION

1) Inflation : High Core Inflation of around 7% (still increasing) for a economy like US2) Less Yield on Investments: Ten year treasury yields around 3% (so less).3) Auto Industry: GM, Chrysler just escaped from bankruptcy, job loss is high. Consumers

deferring the purchase of auto4) Oil Prices: Volatile, impact on other business is very high (Airline suffers), Rising cost

of gas. Crude moving to $100 recently and coming back irrespective of economicsituation is a cause of concern

5) Federal Budget: Declined any chance of economic stimulus package, which is essentialfor a full recovery. First $787 billion Obama stimulus package may have saved someAmerican jobs, but it is long over and did not work if a drop in unemployment and asharp improvement in GDP were its primary goals

6) China economy slows: A slowdown in the Chinese economy is usually seen as a causeof global commodity price inflation, but the effects cut two ways. Chinas appetite for

energy and raw materials may fall. But, the demand for goods and services by its verylarge and growing middle class drops as well. Chinese purchaser manufacturing andexport numbers have fallen as the central government has tightened the ability to borrow

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money. US exports to China are key to the health of many American businesses7) Unemployment: 2 immediate problems. People without jobs drastically curtail their

spending, which will ultimately affect GDP growth. The second is the need for tens ofbillions of dollars every year in government aid to keep the unemployed from becomingdestitute. That support has increased deficits and the domino effect is that cash-strapped

governments need to make more spending cuts. It may be the biggest challenge theeconomy faces8) Debt ceiling: The economic and employment effects of the debt cap are the same as the

deficit, but they are actually more insidious and longer term. The first by-product of debtreduction, or at least a slowdown in its growth, is a combination of higher taxes and alower level of government services. Higher taxes usually slow economic improvements,particularly when they are not coupled with stimulus measures

9) Access to Credit: Though the money is cheaply available, it hurts the lender like Fed andthe banks in terms of profit and growth

10)Housing: Potential home buyers, though cheaper cost, margins are higher as 20%. Stillthe home prices are falling, leading to deferring of decisions to buy homes. Drop in value

happened so that the balance sheets of millions were destroyed. Their ability to consumerwas severely damaged, further harming the GDP

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APPLE The probable first TRILLION DOLLAR Company What are the

possible MARKETING Strategies that is taking a company there?

In August 1st week, US FED had a cash reserve of $73 billion, whereas the company APPLE

INC had a reserve of around $75 billion, richer than the US government. This got Apple into the

limelight again. This showed that APPLE INC has been brought to such a top position from

doldrums in 1997. The two reasons were Innovation and Marketing. Can these two attributes

bring a small company into a Worlds Number 1 monopoly? Or what else can contribute?

Marketing Strategies

Apple continuously is able to outsmart, outsell and outperform their competition in every wayand is the only company to actually increase its profit by an average of around 80% per year

Apples massive sales growth is occurring about 10 times faster than that of most companies.Couple all this with the $76 billion worth ofcash reserves and investments, and it seems clear

that Apple is headed straight for the financial skywaysFurther, with Apple just now beginning to venture into new territories such as cloudcomputing, and with the popularity of the iPhone, iPad, and notebooks like the MacBook Aircontinuing to rise exponentially, Apple still has tremendous room to grow

Companys global market, share in its key markets (Smart phones, Tablets and Macs) isproportionately good. (High market in Smart Phone and Tablet and less in MacA BetterDiversified market share)

Law of BIG NUMBERS A company with a big market cap of billion dollars can easilydouble it in a much shorter time taken to reach that previous place

Apple never missed targets of production. In fact, the company increases production evenbefore the launch through its accurate estimate.

Apple always believes in creating hype in the market before its launch. The product is out ofthe box innovative and hence attracts the market so much (ex: IPad)

Apple sells every product as a packageiPhone, iPad, iPod, iStore, iAds, iBooks, App store.The ease of use and intuitive design found in Apple products is as close to perfect as it gets.100% frustration few is what is driving Apples success

Apple pays higher prices to secure a reduced inventory of the parts that they need to continueramping up their product. Also it pays cash up front to secure supply.

Apple retail stores solidify a position in retail selling. People visit Apple stores not only forproducts, but also because they are rich architectural marvels and contain employees who cananswer any question. Face to face selling is the best way when it comes to expensive products

Apple is always bullish because of the new products in pipeline. Apple is ready to open the

largest data center that exists. Cloud services may be also a plan. The dream plan such as AppleSecurityWith one iPhone you can operate your door lock, car windows and doors, banklockers etc. cannot be even visualized by any other company

Massive scale, high profile ground breaking Marketing campaigns is a main reason. Marketsfor Innovative products do not exist but they have to be created. Therefore, defining the marketwithout being afraid of redefining its market, breaking through well work product convention bybelieving in creating and owning whole new markets has made Apple creative in the market

Apple has a powerful grip on the high tech media because of its long tradition of nurturing

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relationships with them and it has fanatically devoted the users who are powerful influencers

Marketing messages are user centric and inspirational. Inspires the best of emotions in thepeople. Awakens the Child Like sense of wonder in people. No other company doesEMOTIONAL MARKETING better then Apple

Apple never gives competition a leg to stand on. Combining different models of Price

challenge-Innovation-Smaller size/physical attributes is Apples biggest strength.Strategies that create loyal customers that is followed by Apple are- A store for just Apple- Complete solution- A strong identification with everything young, up to the minute and smart campaigns- Varied products for entire market space- Media outlets, bloggers etc love to write about Apple- Delivering the Quality- Consistency in delivering- Attractiveness of products (beautiful Shapes, Size, Physical attributes)

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India named among five WORST PLACES FOR WOMEN in the world

A new survey in London named India among the top 5 countries that are considered as most

dangerous places for women. The survey was launched by TrustLaw website, a product of

Thomson Reuters Foundation. It revealed Afghanistan, Congo, Pakistan, India and Somalia asthe top 5 countries where record of womens progress in different field is extremely poor.

For (The survey is right) Against (Wrong)

Although India is rapidly developing country,it still places great cultural burdens on women

Cultural is an integral part of the country andeverybody is facing it. It is not only for womenbut also for men. The country is developingand people are getting educated very well andthe cases of forced religious burdens are veryless in the country

Incredibly high rates of human trafficking and

prostitution involving women are a majorreason. Around 50 million female havereportedly gone missing in the last century forIndia

When a child (girl) goes missing, the reports

are not being filed by the parents immediatelyfor prompt action. If the citizens areresponsible, then easily those things can bestopped

Female foeticide and infanticide records anincredibly high rate in India still. Especially inrural places. Hidden dangers such as lack ofeducation or terrible access to healthcare arealso reasons

Female infanticide is a major trouble becauseeven educated females avoid giving birth to agirl child. That is why many governments likeUP, TN etc. came up with lot of beneficialschemes for girl children.

1 in 112 women have a chance of dying inchildbirth, due to inadequate rural medical

facilities. Around 37% of the women areilliterate and as many as 49% of the girls faceforced marriage

Though the medical facilities are extended tothe pregnant women in the country, still the

women prefer to do it household. It is whosemistake? Forced marriage laws are very mucheffective in the nation only when the complaintis lodged. If the girls do not wish to lodge acomplaint, then it becomes their privateproblem and government cannot involve in it

Record of sexual violence in the city (can citethe case of a teen girl murdered inside thepolice station in UPJune 2011). Manyreports on rape cases is a major reason,especially in the capital city of India

Yes, sexual violence is a major problem. Thiscan be prevented only with the help of everycitizen in the country. The girls should be boldenough to learn defensive acts against thewrong-doers as well as they should develop a

strong mentality to bring the wrong-doers topunishment by taking them to court of law

The cause of honor killing has also increased

in the country (can cite the Khap Panchayatverdicts in Rajastan for honor killing). Lack ofhealthcare facility for pregnant women isanother major reason

Recently the high court ordered 11 deathsentences to an honor killing verdict inRajastan khap panchayat. Such cases have tobe reported immediately, thanks to the media

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Possible Conclusion

The country is facing a lot of problems in terms of security to women, especially in the capitalcity of the country

Such acts, though punishable heavily by the law, the citizens are averse in bringing it to the courtof law. It is time for the citizens to act. The public should support women if they face any such

public problems** Always argue for women. Never deviate the topic by foraying into the too-much freedomthat the women enjoy. That could bring a negative image to you

The government has tried implementing WOMENS BILL of 33% reservation passed by Rajya

Sabha. It is seen as a step towards empowering Women and bringing women to the up front

Representation of Women in Societies have gone up. In colleges, the ratio of women haveincreased majorly. In post-graduation colleges, average proportion of women/girls representationis around 32%, significantly increased from 21% year on year, making them independent. Theseare all steps towards making India, a proud place for Women to live

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