Traditional vsLoop communication

approaches to telling a brand story

Brand story

Consumerlistening

�e traditional brand communication approach is usually a one way street, from the brand to the consumer. �e consumer has an endless flow of

random generic brand stories shouted at them with the brand notreally knowing what message is relevant for each consumer.

Traditional approach

Brandshouting

Engaging brand story

Insightful consumerfeedback

Consumerlistening & talking

Brandlistening & talking

�e loop brand communication approach is an open two way street, from the brand to the consumer and back again. By creating an open

dialogue with the consumer, the brand can really understand what theconsumers want and need to start creating relevant branded content.

Loop approach

We believe the linear one-way approach tobrand communication is out of touch

with today’s consumers... do you agree?

Linear is dead. long live the loop!

tell us what you think:

hello@btlbrands.combtlbrands

+44 (0)203 589 6098btlbrands.com