brand guidelines

Brand Guidelines OUR IDENTITY Our brand will be promoted throughout diﬀerent regions and places around the world, therefore meaning that our presentation is key. It must be presented in the same way whereever published to ensure audience’s understand our branding and it is easily recognisable. Our logo will be used on all posters, logos, brand names, brochures, merchandise etc therefore meaning that our logo is unable to be altered. Follow these guidelines when using Kodaline’s branding. WHO ARE THE GUIDELINES FOR? ese guidelines will be for all employees, partners etc that will be promoting Kodaline in anyway. is may include poster designers for festivals, promoters for gigs, agencies etc. Anywhere that ‘Kod- aline’ is promoted must follow these guidelines. LOGO USAGE e master artwork should always be used at all times; it never should be recreated under any cir- cumstances. Always ensure you are using the correct artwork for the application. When producing any logo elements, you must only use high resolution and nothing should be taken from this document. COLOUR & TYPOGRAPHY Kodaline Wish you were there Kodaline Wish you were there When on a light background: Must use black colour with appropriate font: When on a dark background: Must use white colour with appropriate font: - Linowrite - Always forever Light grey: C=0 M=0 Y=0 K=45 Kodaline Wish you were there Example two Dark grey: C=0 M=0 Y=0 K=86 PRIMARY TYPEFACE - LINOWRITE A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! ? . , ; “ SECONDARY TYPEFACE - ALWAYS FOREVER A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! ? . , ; ‘ “

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Brand Guidelines OUR IDENTITY Our brand will be promoted throughout different regions and places around the world, therefore meaning that our presentation is key. It must be presented in the same way whereever published to ensure audience’s understand our branding and it is easily recognisable. Our logo will be used on all posters, logos, brand names, brochures, merchandise etc therefore meaning that our logo is unable to be altered. Follow these guidelines when using Kodaline’s branding. WHO ARE THE GUIDELINES FOR?These guidelines will be for all employees, partners etc that will be promoting Kodaline in anyway. This may include poster designers for festivals, promoters for gigs, agencies etc. Anywhere that ‘Kod-aline’ is promoted must follow these guidelines. LOGO USAGE The master artwork should always be used at all times; it never should be recreated under any cir-cumstances. Always ensure you are using the correct artwork for the application. When producing any logo elements, you must only use high resolution and nothing should be taken from this document.

COLOUR & TYPOGRAPHY

KodalineWish you were there

When on a light background: Must use black colour with appropriate font:

When on a dark background: Must use white colour with appropriate font: - Linowrite - Always forever

Light grey: C=0 M=0 Y=0 K=45

KodalineWish you were there

Example two

Dark grey: C=0 M=0 Y=0 K=86

PRIMARY TYPEFACE - LINOWRITEA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 ! ? . , ; ‘ “

SECONDARY TYPEFACE - ALWAYS FOREVER

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 ! ? . , ; ‘ “

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