1. DESIGN A USER-FRIENDLY WEBSITE 2. PUBLISH GOOD QUALITY ANDRELEVANT WEBSITE CONTENT

3. UNDERSTAND BASICCAMPAIGN PARAMETERS

Online advertising campaigns have compelling benefits – low investment, increased brand awareness, and greater volume of sales. However, organizations often struggle to achieve maximum return on investment (ROI) from online ads because of poor campaign conversions. Here are 6 approaches to

optimize online ad campaigns, which in turn increase online sale conversions.

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Focus on placing important product information, links, and offers

prominently. Provide easy navigation to key pages

6. MONITOR PERFORMANCEREGULARLY

Understand the business need for online campaigns and product’s target

audience before setting up campaigns; also analyze features of

various SEM tools before deciding on the best-fit option

Ensure that the three steps of content authoring, updating, and administrating are followed correctly

Track campaign performance using analytics, conversion optimizers and

performance reports on a regular basis – tweak components if end-user interests and competition have

reduced performance

THE SALES AND FULFILLMENT(S&F) SERIES

4. SET UP CAMPAIGNS USINGTHE RIGHT MIX

Set up campaigns using appropriate bids, budgets, advertisement groups, and advertisements. Also ensure that

every advertisement has relevant keywords

5. CHECK ADVERTISEMENTRANKS PERIODICALLY

Ensure that advertisements have high page ranks – tweak advertisement quality, keywords and bids to get a

higher advertisement rank

6 search engine marketing (SEM) approaches toboost online sales

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