boost rebrand pdf
DESCRIPTION
Presentation to show develop and execution in my FMP Boost Re-brandTRANSCRIPT
Marc RedheadGraphic Design Ba(Hons).OUGD303
BOOST Re-Brand marcredhead.com [email protected] + 44 (0) 7826899565
BOOST Re-Brand :
Through this brief I wanted to explore re-branding of a product that is currently produced on a mass scale and I wanted to explore a range of media that I could use to promote and advertise the rebrand to the current and a new audience.
What I have learnt :
How to produce a re-brand with a new target audience while considering the previous audience.How to develop the re-brand considering a brand strategy.Costing considerations in terms of the range.
Marc RedheadGraphic Design Ba(Hons).OUGD303
BOOST Re-Brand marcredhead.com [email protected] + 44 (0) 7826899565
Marc RedheadGraphic Design Ba(Hons).OUGD303
BOOST Re-Brand marcredhead.com [email protected] + 44 (0) 7826899565
The Logo :
The logo itself was created with a fun and approachable tone of voice. Targetted towards 16 - 30 year old who want a more relaxed beverage.
The type has been hand rendered with a 3d solid vecotr sat behind to lift the design. The colour of the 3d vector will change according to each product.
CMYK : 91/56/18/2 CMYK : 6/98/99/0
The Typeface :
Arial is used as the primary typeface. The font is clean and legiable much like the logo. It also come with a variaty of choices, from Regular to Narrow Bold giving the brand more versatility to use this font across the range of products and promo / advetising pieces.
BOOST ENERGY DRINK
BOOST ENERGY DRINK
BOOST ENERGY DRINK
BOOST ENERGY DRINK
BOOST ENERGY DRINK
BOOST ENERGY DRINK
BOOST ENERGY DRINK
BOOST ENERGY DRINK
BOOST ENERGY DRINK
- Arial Regular
- Arial Italic
- Arial Bold
- Arial Bold Italic
- Arial Black
- Arial Narrow Regular
- Arial Narrow Italic
- Arial Narrow Bold
- Arial Narrow Bold Italic
75% 50% 75% 50%
Marc RedheadGraphic Design Ba(Hons).OUGD303
BOOST Re-Brand marcredhead.com [email protected] + 44 (0) 7826899565
Cans Dimensions and Formatting :
At this stage of the design process I wanted to create the can design to either photo-shop onto a can, or produce my own 3D mock-up.
After creating a label for each of the products, I concentrated on the can range. It was important to get the layout correct due to the ‘Golden 3rd’ rule (see blog).
Marc RedheadGraphic Design Ba(Hons).OUGD303
BOOST Re-Brand marcredhead.com [email protected] + 44 (0) 7826899565
Can Moch-ups :
Through my research into print techniques, I found that I could disperse print and further heat press a design onto several different materials.
I took my 3 can designs forward and gave myself some leway in terms of colour, because I was told the printersometimes made the design brighter than on screen
Once printed, I took my designs and heat pressed them at 200 degrees onto my aluminium that I had ordered from isub.com. The results were fantastic, minus a couple of bubles in colour.
Marc RedheadGraphic Design Ba(Hons).OUGD303
BOOST Re-Brand marcredhead.com [email protected] + 44 (0) 7826899565
The Cans :
After heat pressing the can designs onto my 0.25mm aluminium sheets, I wanted to create a cyclinder shape to give the viewer the impression of a can, and for myself to see how the design actually looks in 3D.
Marc RedheadGraphic Design Ba(Hons).OUGD303
BOOST Re-Brand marcredhead.com [email protected] + 44 (0) 7826899565
Stationary Set :
The stationary set is fundamental to a brand. With this range I wanted to explore the colour pallet used for the drink labels so there is a direct relation to one another. The business cards will be spot varnished on 160gsm (front and reverse) with a red or blue sandwhiched card between the two layers.
Marc RedheadGraphic Design Ba(Hons).OUGD303
BOOST Re-Brand marcredhead.com [email protected] + 44 (0) 7826899565
BOOST Pac-Man Application :
With the majority of 16 - 25 year olds owning smart-phones, producing an application which the audience can interact with, feel competitive and be self challenged is prefect, especially with the chance to win a free holiday along with £500 spending money.
Pick up a Boost - It’s a no brainer.
Marc RedheadGraphic Design Ba(Hons).OUGD303
BOOST Re-Brand marcredhead.com [email protected] + 44 (0) 7826899565
Van Vinyls :
Completing the rebrand meant taking the design across a wider range. As a part of this I priced up vinyls for the side of delivery and free-be vans.
Vinyl (Side Strip) x2 - £149.98Vinyl (Rear Doors) - £59.99 (vansignonline.co.uk)
Staff Clothing :
After seeing several boost staff walking the streets of Leeds in their own atire, handing out free-bees topassers by, it was obvious that the brand is not promoted enough.
I produced the staff t-shirt (above) to promote boost further. I didn’t want the design to be screaming in the audiences faces so used an oppacity of the spot colour. (CMYK - 91/56/18/2 (50%))