STYLE GUIDE 2015

TABLE OF CONTENTS

Brand Strategy ..................................................................... 1Brand Pillars ........................................................................ 1

Volvo Logo................................................................. 2

Volvo Brand................................................................ 1

The Logo in Color................................................................. 2The Logo store use................................................................ 2 Logo Recommandations...................................................... 3

Volvo Brand Elements............................................. 2

Volvo Color Palette.............................................................. 2Typography .......................................................................... 3Photography.......................................................................... 4Applications.......................................................................... 5

Brand Pillars: Performance Reliability Safety Humanism Efficency Luxury Style

Brand strategy consist of remaining the leading car company producing automobiles that always pushes boundaries when it comes to safety.With safety comes style and performance, we want our cus-tomers to be guranteed a safe vehicle as well as something worth living in the driveway and on the road. Leaving an important aspect, desigining with “you” in mind pushes every design we engineer.

Global Revitlization Branding Slogan

“Designed Around You”

A car company that designs for you and engineers for tomorrow.

What makes

1

.5”

3”Logo may be reversed out for fax, or printed material.

Original color way lives in the Loyal Blue.The “V” will be defined by chrome/metallic material for signage. Volvo will appear em-bossed , with backlighting for outside signage.

Logo clear space

Design Director

360.443.8974timscallon@volvo.com

Tim Scallon

Business cards have a special quality about them. Business cards will have a blue transparent plastic material . Followed by the die-cut “V” mark to compliment

*App Screen

RGB 0:53:89Hex#003559CYMK: 1000,80,39,32

RGB 109:110:112Hex#6D6E71CYMK: 58,49,46,13

Loyal Blue Onyx

The Loyal Blue entices the company ensuring its profound service, quality and values of the brand This color will live on many surfaces, wayfinding, and signage throught the system of Volvo’s new elements and personaliy.

Onyx is a tone that reprsents the engineering process , quality, style, and boldness of the company. Living on signage, apparels, prints to help the brand breathe strongly.

2

Do not place type above mark.

Do not tilt mark at any degree.

Do not skew or distort mark in any way.

Do not alter color of mark.

Do not alter color of type. Do not confine mark within shape.

Do not add any drop shadows or glowing effects.

Do not add any type of 3d elements to mark.

Reference Sans Serif1234567890abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQTSTUVWXYZ

Yi Baiti1234567890abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQTSTUVWXYZ

Kozuka Gothic Pro1234567890abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQTSTUVWXYZ

DaunPenh

1234567890

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQTSTUVWXYZ

Typefaces

focused mainly ser-ifs for signage, and for printed material, brouchure,billbaords etc mainly utilizing sans serif.

3

4

designed around you.

High quality protective plastic Dialectric properties for extra safetyNew Swing ratchet Foam insaltion for comfort Air ducts for heat control

(Reg) S-L(Wide) M-2XL

Volvo Technician Safety Hat4.25oz Poplin.55% Polyster/35% 35% Cotton

Short Sleeve (REG) s-3xl, (Long) L-2XL

LONG SLEEVE(REG) S-3XL, (LONG) M-3XLNAVY STRIPE WITH CALM BLUE

Two hidden chest pockets with penicl stallsOne wallet pocket insideStocked with logo on left chest and center back yoke

Volvo Engineer Apparel

front end5