philadelphia rebrand pitch
DESCRIPTION
A visual pitch rebranding PhiladelphiaTRANSCRIPT
PHILADELPHIAWe Ring The Bell
First things first. Philadephia’s claim to fame
isn’t only being the nation’s
ORIGINAL capital.Or that it’s the fourth largestin DOWNTOWN living,
or even the cool fact that it’s name means
City of Brotherly LoveNAW.
Center City, Philadelphia has resurfaced as the city for the new generation of young, hip, urban professionals.
It’s also a city that’s BRIMMING with artistic expression.
We’re talking creativity that’s breaking
THROUGH THE RAFTERS HERE.
Whether it be the BUSTLINGSTREETS & AVENUES
UNIQUE NEIGHBORHOODS that link our
The city boasts over ten thousand works of street art. It serves as a visual reminder of why its logo needs to be as elastic as the residents who call it home.
Artists extrapolate colorful expression from the cultural diversity found throughout the city.
Or the kinetic approachto
we as FOLKS FROMjust about everything
PhillyDO!
WEPROVE IT WITH PRIDE.walk the walk,
talk the talk, PROVE IT WITH PRIDE.
andwalk the walk,
The historical framework that holds the city in great context works in tandem with the yearning for self-expression.
The new Philadelphia logo should be classic in its approach, yet expansive to handle a complex municipality.
PHILADELPHIANS TO LIFE
that blends theirORIGINAL FLAVOR
have that approach
homespun hearth. WITH
Diversity is the thread that resonates throughout the city of Philadelphia at its heart.
And that’s why...
RINGWE
BELL!THE
A vibrant city filled with beauty as well as historical reverence, Philadelphia, Pennsylvania leads the way in cultural excellence.
PHILADELPHIA
Not just POMP & CIRCUMSTANCE
the beauty is in THE PEOPLE
SMALL TOWN APPROACH
nestled against big city living