philadelphia rebrand pitch

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PHILADELPHIA We Ring The Bell

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A visual pitch rebranding Philadelphia

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Page 1: Philadelphia Rebrand Pitch

PHILADELPHIAWe Ring The Bell

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First things first. Philadephia’s claim to fame

isn’t only being the nation’s

ORIGINAL capital.Or that it’s the fourth largestin DOWNTOWN living,

or even the cool fact that it’s name means

City of Brotherly LoveNAW.

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Center City, Philadelphia has resurfaced as the city for the new generation of young, hip, urban professionals.

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It’s also a city that’s BRIMMING with artistic expression.

We’re talking creativity that’s breaking

THROUGH THE RAFTERS HERE.

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Whether it be the BUSTLINGSTREETS & AVENUES

UNIQUE NEIGHBORHOODS that link our

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The city boasts over ten thousand works of street art. It serves as a visual reminder of why its logo needs to be as elastic as the residents who call it home.

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Artists extrapolate colorful expression from the cultural diversity found throughout the city.

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Or the kinetic approachto

we as FOLKS FROMjust about everything

PhillyDO!

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WEPROVE IT WITH PRIDE.walk the walk,

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talk the talk, PROVE IT WITH PRIDE.

andwalk the walk,

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The historical framework that holds the city in great context works in tandem with the yearning for self-expression.

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The new Philadelphia logo should be classic in its approach, yet expansive to handle a complex municipality.

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PHILADELPHIANS TO LIFE

that blends theirORIGINAL FLAVOR

have that approach

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homespun hearth. WITH

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Diversity is the thread that resonates throughout the city of Philadelphia at its heart.

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And that’s why...

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RINGWE

BELL!THE

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A vibrant city filled with beauty as well as historical reverence, Philadelphia, Pennsylvania leads the way in cultural excellence.

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PHILADELPHIA

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Not just POMP & CIRCUMSTANCE

the beauty is in THE PEOPLE

SMALL TOWN APPROACH

nestled against big city living