RE:BRAND Marketing Infrastructure and Proposed Identity

for The Cort Group

Molding Market

Strategies to

Fit Our Vision

GUERILLA Leverage space

and scale to deliver

our statement and name.

GUERILLA

GUERILLA

VIDEO Create narratives that are personal,

historical, and valuable

to our storyline.

VIDEO

MVRDV Architecture Firm

VIDEO

West 8 Urban Design

VIDEO

Jack/Knife Outfitters

LIFESTYLE Nurture downtown

as a shared public space; a destination

instead of a pit-stop.

LIFESTYLE

LIFESTYLE

LIFESTYLE

BLOG/ALT PRESS Curate content

from local creatives, entrepreneurs, and makers

to drive web presence.

BLOG/ALT PRESS

ADBUSTERS

BLOG/ALT PRESS

Fast Company

SOCIAL Connect to

residents and partners to inform, update,

and learn.

SOCIAL Instagram: Document project progress, use of viral hashtags.

SOCIAL Instagram: Document project progress, use of viral hashtags. FB: Brief project updates, content sharing, public interaction.

SOCIAL Instagram: Document project progress, use of viral hashtags. FB: Brief project updates, content sharing, public interaction. Twitter: Content sharing, quick news, project updates.

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