BEYONDgraphic design InsideAll About Colour

Residing in Sydney Angela is a mature age Woman with 2 Daughters one Grandson and one on the way

After completing a fine arts course with an associate diploma in 1988 the creative bug that had been laying dormant started to make itself known

Got started in the design field when she had a Balloon Decorating Business she tells us she ran it from home with lsquoNot a lot of capitalrsquo wanted a website bought html for dummiesBuilt a flaky website decided to do a web design courserdquoand off she went Decided her preference lay in design field so got herself a diploma in Commercial Arts (Graphic Design) with CATC

Angelarsquos passion extends to Illustration amp small biz branding with a view to expand into photography

As a result with a little help from my friends (inspiration- Designer Chicks) and general feel from Bethany BEYOND graphic design is born There is so much talent out there and issuu is such a great vehicle for sharing information and showcasing talent

If you would like to know more about Angela amp MeamDesign check out her website face book page behance and portfolio

httpwwwmeamdesigncomau http wwwfacebookcomMeamDesign

httpwwwbehancenetportfolioprojects httpissuucommeamdesigndocsportfolio_iissu_7

Angela Mitchell

Bethany Yates-Slater

Louise Addison

My love of art design and all things creative inspired me to start Radge Design with the aim to produce funky original Graphic Design Art and Jewellery for all

Radge Design is the creation of myself Louise mother to two little monsters who keep me on my toes I am passionate about art design and all things creative I enjoy thinking outside the square and pushing the boundaries with my designs For me design and creativity donrsquot start or end on a computer screen digital design is simply a cleaner way of expressing my artistic ability than drawing painting or printing Studying graphic design has enabled me to learn a complete new set of skills in design that are continually evolving I have completed a Diploma of Commercial Arts (Graphic Design) through CATC

If you would like to know more about Louise amp Radge Design check out her website and face book page

httpwwwradgedesigncomau wwwfacebookcomradgedesign

Bethany is from the Queensland Gold Coast where she freelances as an Illustrator and Graphic Artist amp Designer She has worked in print media for over a decade with a focus on advertising and marketing material Bethany is committed to good communication and client satisfaction with no project being too large or too small

She has a special interest in popular culture and in the traditional artsFrom logo creation to installation and book illustration Bethanyrsquos approach and application is both professional

and creative

If you would like to know more about Bethany amp BYS Graphic Design check out her website and facebook page

httpwwwbethanyyatesartcom httpwwwbysgraphicdesigncomau

Residing in Sydney Angela is a mature age Woman with 2 Daughters one Grandson and one on the way

After completing a fine arts course with an associate diploma in 1988 the creative bug that had been laying dormant started to make itself known

Got started in the design field when she had a Balloon Decorating Business she tells us she ran it from home with lsquoNot a lot of capitalrsquo wanted a website bought html for dummiesBuilt a flaky website decided to do a web design courserdquoand off she went Decided her preference lay in design field so got herself a diploma in Commercial Arts (Graphic Design) with CATC

Angelarsquos passion extends to Illustration amp small biz branding with a view to expand into photography

As a result with a little help from my friends (inspiration- Designer Chicks) and general feel from Bethany BEYOND graphic design is born There is so much talent out there and issuu is such a great vehicle for sharing information and showcasing talent

If you would like to know more about Angela amp MeamDesign check out her website face book page behance and portfolio

httpwwwmeamdesigncomau http wwwfacebookcomMeamDesign

httpwwwbehancenetportfolioprojects httpissuucommeamdesigndocsportfolio_iissu_7

Angela Mitchell

Bethany Yates-Slater

Louise Addison

My love of art design and all things creative inspired me to start Radge Design with the aim to produce funky original Graphic Design Art and Jewellery for all

Radge Design is the creation of myself Louise mother to two little monsters who keep me on my toes I am passionate about art design and all things creative I enjoy thinking outside the square and pushing the boundaries with my designs For me design and creativity donrsquot start or end on a computer screen digital design is simply a cleaner way of expressing my artistic ability than drawing painting or printing Studying graphic design has enabled me to learn a complete new set of skills in design that are continually evolving I have completed a Diploma of Commercial Arts (Graphic Design) through CATC

If you would like to know more about Louise amp Radge Design check out her website and face book page

httpwwwradgedesigncomau wwwfacebookcomradgedesign

Bethany is from the Queensland Gold Coast where she freelances as an Illustrator and Graphic Artist amp Designer She has worked in print media for over a decade with a focus on advertising and marketing material Bethany is committed to good communication and client satisfaction with no project being too large or too small

She has a special interest in popular culture and in the traditional artsFrom logo creation to installation and book illustration Bethanyrsquos approach and application is both professional

and creative

If you would like to know more about Bethany amp BYS Graphic Design check out her website and facebook page

httpwwwbethanyyatesartcom httpwwwbysgraphicdesigncomau

Naomi Hughes

Pamela Hoy

Leona Ryan

Pam is a Hypnotherapist amp Counsellorr by day and a quilt maker by night She has enjoyed patchwork and quilting for many years it has been a wonderfully creative outlet and an extremely relaxing hobby that nurtures her creative side

Pam is aware of the need for people to relax regularly She has taught herself that it is not being selfish taking

time for lsquomersquo and in fact needed and deserved that time

Pam teaches her clients the techniques of relaxation and many have reported to her how they experience less anxiety improved self confidence and better sleeping patterns

The skill of letting go of physical tensions and quietening the mind is incredibly beneficial

If you would like to know more about Pam visit her website

wwwhypnotherapyandcounsellingcom

Being a jack of all trades and master of none has always seen that I am constantly busy From building furniture designing packaging logos electronic stationery and business product catalogues creating custom made stationery book keeping marketing running and operating multiple retail and wholesale businesses and being a small business consultant Being busy really isnrsquot hard

However after a decade of running and owing various businesses and wearing a multitude of hats I decided I should actually achieve my graphic design diploma even if only for my own personal achievement In February 2014 this was achieved and although nothing seems to have changed since my completion I feel that I have learnt more and more and been able to surround myself further with like minded individuals

Currently owning and operating a wedding and giftware business which includes other services as mentioned above to say that I have an over active imagination is probably an understatement I love all things creative and only wish for more hours in a day to be able to get more done especially with 2 teenage daughters

wwwwhatnextcomau

ldquoI grew up on the Sunshine Coast enjoying the sun and the sand Though never officially studying art at school I have always been a little arty and crafty I enjoyed drawing when I was younger and discovered canvas painting when I was older and have only recently found an interest in graphic design I am building my own creative business using my arts and crafts to make handmade things for family friends and clients and my graphic design to provide professional design services I am facinated with technology and how creative it allows us to be I am really excited about the design industry for the futurerdquo

If you would like to know more about Leona amp Emily Jade Creative check out her website and face book page

wwwemilyjadecreativecom wwwfacebookcomemilyjadecreative

This edition is being dedicated to colour and the team hope you enjoy their articles

The front and back cover features artwork by our own Bethany Yates Slater Bethany has a unique style and her work shows a very deep understanding of colour

Leona Ryanrsquos article suggests that you lsquosay it with colourrdquo and

Naomi Hughs suggests ways around co-ordinating your Wedding colours

Louise Addison shares with you her knowledge on colour and

Logorsquos while Pam Hoy our quilt maker gives an interesting slant on her understanding

I decided that everyone else has covered a broad spectrum of colour and itrsquos different meanings so I decided to write about how colour is a part of all living creatures in a not so visible way By no means an expert on the subject though I have read quite a few books on Chakras and Aurarsquos so I encourage you if you are interested to research this fascinating subject further yourself

If you are a freelance graphic designer and feel you would like to share your views in our quartely magazine you are invited to submit an article To see the criteria please visit wwwmeamdesigncomau

Editorrsquos Letter

andtheinfluenceof colour on mood

Water Colour

I have been drawing and painting for as long as I can remember Watercolour in particular nowadays holds me enthralled From the awkward synthetic brush provided with my childhood water colours to the beautiful soft mink brush of the specialised art shop I have loved the mysterious ways in which watercolour spreads and strokes bleeds and takes on itrsquos own particular form and energy When creating my pieces it is more of an organic process than a planned piece Sometimes I have a colour pallet in mind or it comes from my own mood but my favourite thing is whenitflowsinbyitselfandIhavethecolourtheninfluencemymoodand energy I then come away cleansed and refreshed from a piece

Colour has been used to demonstrate as well as describe and paint a picture to better understand mood lsquo Bluersquo is used to describe depression or feeling low as is lsquoblackrsquo for being in a dark or bad mood Green is the colour of envy and grey is for when we are sad Gold is used to describe the sunny or uplifting moods The rsquomean Redrsquo was used famously by Holly Gollightly from Truman Capotes book lsquoBreakfast at Tiffanysrsquo to describe her anxiety or angst Red can also be used to symbolize anger These colours can be used to evoke the emotions in

a direct fashion using the strong bold colours in vibrant tones or as a subtle hint of emotion mixing and blending showing tonal values and hues to suggest a far more complex and intricate delivery

In the words of Goethe

ldquohelliplight and darkness brightness and obscurity or if a more general expression is preferred light and its absence are necessary to the production of colourhellip Colour itself is a degree of darknessrdquo

Goethe was primarily interested in the psychological effects of colour When learning about colour and itrsquos associated psychology from Goethersquos teachings we are taught that the primary colours of Red Blue and Yellow from the basic colour wheel along with green correlate accordingly to make up the psychological primary colours The colours relate respectively to the body the mind and the emotional

RED represents the physical and the positive Red is strength courage heat

energy The instincts of survival at aprimitivelevelsuchastofightorfleeRedisapowerfulcolouranddraws attention to it immediately It stimulates and is overt quickening the pulse and heart rate

Other representative traits =Yang- mascul inity excitement Yin DefianceaggressionoppositionThe effect of red in watercolour

is somewhat toned down as the colours are usually much softer but for a bolder effect gauche can be added or ink to bring the scarlet forward in the painting Whatever the intention of the artist red hues will always make a piece stronger

BLUE Represents the intellect and the positive Blue is communication trust

duty fairness logic intelligence efficiency ( It is often used torepresent the law or authority for these reasons Yang - se ren i t y coolness reflectioncalmYin- Coldness distance lack of

emotion unfriendlinessBlue is the colour of the mind and

is serene and soothing and calms the mind rather than the physical reaction we have to red Strong blues can be used to stimulate clear thought and light soft blues will aid concentration and sooth

YELLOW Represents the emotional and is also positive Yellow isoptimismconfidence

high sel f-esteem emotional strength

Yang= The extrovert the friendly thecreative

Yin = Irrationality fear cowardice Yellow is stimulating but not in the

aggressive way of red Yellow is the strongest colour as psychologically

the stimulus is emotional Choosing the correct yellow will lift our spirits and our self-esteem It is the colour ofconfidenceandoptimismToomuch of it or the wrong tone can cause unease and fear to surface Yellow is easily contaminated or dirtied so in a painting or artwork piece utmost care must be taken

GREEN Represents balance refreshment growth Yang = Harmony connection

rest restoration reassurance

environmental awareness peace Yin = Boredom stagnation

blandness stale mouldyGreen is harmonious and passive

relaxing clean and restful Being in the centre of the spectrum it is the colour of balance - an important concept When the world about us contains plenty of green this indicates the presence of growth life and water It reassures us of an absence of danger or famine on a primitive level

If we take into account the effect of our own mood on our art when creating and acknowledge the above pr inciples to help communicateourdesiredinfluenceon a piece and perhaps even whereitisdestinedtotransitionto(ifitisbeingdevelopedforaspecificpurpose or commission) We can then allow the emotion of the pallet tospeak(orsing)foritself

Bethany Yates-Slater

Colours are mood changers and getting it r ight in graphic design could be the difference between a great piece of work and a mediocre piece

It could mean the difference

between grabbing your audiencersquos attention or having your audience ignore what yoursquore trying to say and walking away

There are some pretty hard and fast dos and donrsquots to colour matching but ultimately the result you want to get from your design is attention and even if you donrsquot follow the rules you can still come up with something eye catching

Remember beauty is still in the eye of the beholder what works for one doesnrsquot necessarily work for another

Here are a few tips using the colour wheel to get you going

Firstly know your purpose

bull What are you creating and who is it for

bull Colours will be used in different ways depending on what you are creating

bull Is it a logo a brochure invitation or billboard poster

bull Are there any themes for your

Say it out Loud with ColourYou have a message

project that you can match a colour to

bull Is there a message or topic you need toaddressor specificgroup you are advocating for

bull Creating your project with these elements in mind can help you produce a very successful piece

Secondly understand some basicsof the colour wheel

There are primary secondary and tertiary colours

We know our primary colours red yellow and blue

Secondary colours are the colours that are made when mixing the primary colours together They are orange purple and green

The tertiary colours are the mix of the primary and the adjacent secondary colour They are yellow-orange red-orange red-purple blue-purple blue-green yellow- green

Colours that are next to each other on the colour wheel are known as analogours colours and they work well when trying to create depth and outline They are pleasing to the eye creating harmony and work well with nature scenes

Red is hot fiery energetic and

attracts attention It is the colour

of passion love strength It is the

most emotionally intense colour and

stimulates a faster heartbeat and

breathing

Purple is the colour of royality

spirituality and nobility It is considered

as a sophisticated colour a colour of

wealth and luxury However it is rare

innatureandcanappearartificial

Yellow is a very bright cheerful and

optimistic colour It represents joy

hope and sunshine and like red

attracts attention It is however very

difficultfortheeyetotakeinandis

overpowering if overused

Blue is calm and peaceful tranquil

harmony It is also a strong colour

second to red In business it is

consideredtoreflectreliability

Complementary colours are colours on the opposite sides of the colour wheel and are contrasting colours

Contrasting colours work well if you want to make bold statements and want your message to stand out

Adding black and white makes colour shades and tints which can also help with creating depth

When writing text match light colours with strong bold colours for example put light coloured text on a dark colour background If you put light on light or dark on dark you may not be able to see what you are writing

Leona Ryanwwwemilyjadecreativecom

Green represents nature coolness

health and fertility Like blue it has a

calming effect Itrsquos easy on the eye is

said to improve vision It is the colour

of jealousy

Black is the colour of night and death

and is often associated with evil mystery

and fear But it is a strong colour of

authority and power and can also

represent elegance wealth

B rown i s the colour of ear th

representing rich soil Reliable and

abundant in nature But can also be

sad and wistful

White symbolises purity innocence and

peace It is also the colour of cleanliness

and sterility and is commonly used in

hospitals to represent this

RED represents the physical and the positive Red is strength courage heat

energy The instincts of survival at aprimitivelevelsuchastofightorfleeRedisapowerfulcolouranddraws attention to it immediately It stimulates and is overt quickening the pulse and heart rate

Other representative traits =Yang- mascul inity excitement Yin DefianceaggressionoppositionThe effect of red in watercolour

is somewhat toned down as the colours are usually much softer but for a bolder effect gauche can be added or ink to bring the scarlet forward in the painting Whatever the intention of the artist red hues will always make a piece stronger

BLUE Represents the intellect and the positive Blue is communication trust

duty fairness logic intelligence efficiency ( It is often used torepresent the law or authority for these reasons Yang - se ren i t y coolness reflectioncalmYin- Coldness distance lack of

emotion unfriendlinessBlue is the colour of the mind and

is serene and soothing and calms the mind rather than the physical reaction we have to red Strong blues can be used to stimulate clear thought and light soft blues will aid concentration and sooth

YELLOW Represents the emotional and is also positive Yellow isoptimismconfidence

high sel f-esteem emotional strength

Yang= The extrovert the friendly thecreative

Yin = Irrationality fear cowardice Yellow is stimulating but not in the

aggressive way of red Yellow is the strongest colour as psychologically

the stimulus is emotional Choosing the correct yellow will lift our spirits and our self-esteem It is the colour ofconfidenceandoptimismToomuch of it or the wrong tone can cause unease and fear to surface Yellow is easily contaminated or dirtied so in a painting or artwork piece utmost care must be taken

GREEN Represents balance refreshment growth Yang = Harmony connection

rest restoration reassurance

environmental awareness peace Yin = Boredom stagnation

blandness stale mouldyGreen is harmonious and passive

relaxing clean and restful Being in the centre of the spectrum it is the colour of balance - an important concept When the world about us contains plenty of green this indicates the presence of growth life and water It reassures us of an absence of danger or famine on a primitive level

If we take into account the effect of our own mood on our art when creating and acknowledge the above pr inciples to help communicateourdesiredinfluenceon a piece and perhaps even whereitisdestinedtotransitionto(ifitisbeingdevelopedforaspecificpurpose or commission) We can then allow the emotion of the pallet tospeak(orsing)foritself

Bethany Yates-Slater

Colours are mood changers and getting it r ight in graphic design could be the difference between a great piece of work and a mediocre piece

It could mean the difference

between grabbing your audiencersquos attention or having your audience ignore what yoursquore trying to say and walking away

There are some pretty hard and fast dos and donrsquots to colour matching but ultimately the result you want to get from your design is attention and even if you donrsquot follow the rules you can still come up with something eye catching

Remember beauty is still in the eye of the beholder what works for one doesnrsquot necessarily work for another

Here are a few tips using the colour wheel to get you going

Firstly know your purpose

bull What are you creating and who is it for

bull Colours will be used in different ways depending on what you are creating

bull Is it a logo a brochure invitation or billboard poster

bull Are there any themes for your

Say it out Loud with ColourYou have a message

project that you can match a colour to

bull Is there a message or topic you need toaddressor specificgroup you are advocating for

bull Creating your project with these elements in mind can help you produce a very successful piece

Secondly understand some basicsof the colour wheel

There are primary secondary and tertiary colours

We know our primary colours red yellow and blue

Secondary colours are the colours that are made when mixing the primary colours together They are orange purple and green

The tertiary colours are the mix of the primary and the adjacent secondary colour They are yellow-orange red-orange red-purple blue-purple blue-green yellow- green

Colours that are next to each other on the colour wheel are known as analogours colours and they work well when trying to create depth and outline They are pleasing to the eye creating harmony and work well with nature scenes

Red is hot fiery energetic and

attracts attention It is the colour

of passion love strength It is the

most emotionally intense colour and

stimulates a faster heartbeat and

breathing

Purple is the colour of royality

spirituality and nobility It is considered

as a sophisticated colour a colour of

wealth and luxury However it is rare

innatureandcanappearartificial

Yellow is a very bright cheerful and

optimistic colour It represents joy

hope and sunshine and like red

attracts attention It is however very

difficultfortheeyetotakeinandis

overpowering if overused

Blue is calm and peaceful tranquil

harmony It is also a strong colour

second to red In business it is

consideredtoreflectreliability

Complementary colours are colours on the opposite sides of the colour wheel and are contrasting colours

Contrasting colours work well if you want to make bold statements and want your message to stand out

Adding black and white makes colour shades and tints which can also help with creating depth

When writing text match light colours with strong bold colours for example put light coloured text on a dark colour background If you put light on light or dark on dark you may not be able to see what you are writing

Leona Ryanwwwemilyjadecreativecom

Green represents nature coolness

health and fertility Like blue it has a

calming effect Itrsquos easy on the eye is

said to improve vision It is the colour

of jealousy

Black is the colour of night and death

and is often associated with evil mystery

and fear But it is a strong colour of

authority and power and can also

represent elegance wealth

B rown i s the colour of ear th

representing rich soil Reliable and

abundant in nature But can also be

sad and wistful

White symbolises purity innocence and

peace It is also the colour of cleanliness

and sterility and is commonly used in

hospitals to represent this

Colours are mood changers and getting it r ight in graphic design could be the difference between a great piece of work and a mediocre piece

It could mean the difference

between grabbing your audiencersquos attention or having your audience ignore what yoursquore trying to say and walking away

There are some pretty hard and fast dos and donrsquots to colour matching but ultimately the result you want to get from your design is attention and even if you donrsquot follow the rules you can still come up with something eye catching

Remember beauty is still in the eye of the beholder what works for one doesnrsquot necessarily work for another

Here are a few tips using the colour wheel to get you going

Firstly know your purpose

bull What are you creating and who is it for

bull Colours will be used in different ways depending on what you are creating

bull Is it a logo a brochure invitation or billboard poster

bull Are there any themes for your

Say it out Loud with ColourYou have a message

project that you can match a colour to

bull Is there a message or topic you need toaddressor specificgroup you are advocating for

bull Creating your project with these elements in mind can help you produce a very successful piece

Secondly understand some basicsof the colour wheel

There are primary secondary and tertiary colours

We know our primary colours red yellow and blue

Secondary colours are the colours that are made when mixing the primary colours together They are orange purple and green

The tertiary colours are the mix of the primary and the adjacent secondary colour They are yellow-orange red-orange red-purple blue-purple blue-green yellow- green

Colours that are next to each other on the colour wheel are known as analogours colours and they work well when trying to create depth and outline They are pleasing to the eye creating harmony and work well with nature scenes

Red is hot fiery energetic and

attracts attention It is the colour

of passion love strength It is the

most emotionally intense colour and

stimulates a faster heartbeat and

breathing

Purple is the colour of royality

spirituality and nobility It is considered

as a sophisticated colour a colour of

wealth and luxury However it is rare

innatureandcanappearartificial

Yellow is a very bright cheerful and

optimistic colour It represents joy

hope and sunshine and like red

attracts attention It is however very

difficultfortheeyetotakeinandis

overpowering if overused

Blue is calm and peaceful tranquil

harmony It is also a strong colour

second to red In business it is

consideredtoreflectreliability

Complementary colours are colours on the opposite sides of the colour wheel and are contrasting colours

Contrasting colours work well if you want to make bold statements and want your message to stand out

Adding black and white makes colour shades and tints which can also help with creating depth

When writing text match light colours with strong bold colours for example put light coloured text on a dark colour background If you put light on light or dark on dark you may not be able to see what you are writing

Leona Ryanwwwemilyjadecreativecom

Green represents nature coolness

health and fertility Like blue it has a

calming effect Itrsquos easy on the eye is

said to improve vision It is the colour

of jealousy

Black is the colour of night and death

and is often associated with evil mystery

and fear But it is a strong colour of

authority and power and can also

represent elegance wealth

B rown i s the colour of ear th

representing rich soil Reliable and

abundant in nature But can also be

sad and wistful

White symbolises purity innocence and

peace It is also the colour of cleanliness

and sterility and is commonly used in

hospitals to represent this

Complementary colours are colours on the opposite sides of the colour wheel and are contrasting colours

Contrasting colours work well if you want to make bold statements and want your message to stand out

Adding black and white makes colour shades and tints which can also help with creating depth

When writing text match light colours with strong bold colours for example put light coloured text on a dark colour background If you put light on light or dark on dark you may not be able to see what you are writing

Leona Ryanwwwemilyjadecreativecom

Green represents nature coolness

health and fertility Like blue it has a

calming effect Itrsquos easy on the eye is

said to improve vision It is the colour

of jealousy

Black is the colour of night and death

and is often associated with evil mystery

and fear But it is a strong colour of

authority and power and can also

represent elegance wealth

B rown i s the colour of ear th

representing rich soil Reliable and

abundant in nature But can also be

sad and wistful

White symbolises purity innocence and

peace It is also the colour of cleanliness

and sterility and is commonly used in

hospitals to represent this

For as long as I can remember colour has had a huge impact in my life it has held a fascination since long before I had any formal training about this subject most of us take for granted

Have you ever looked straight at a light source such as a light bulb or the Sun then closed your eyes and enjoyed your own private lsquovivid showrsquo

The colours are spectacular They seem more vivid than you are likely to see in the lsquorealrsquo world I can only assume that everyone has a similar experience I used to just lay there and enjoy the splashes of colour as they evolved from red with a green aura then the colour would change to maybe a purple with blue edging this seemed to last for around 10 minutes

All this inner world talk brings me to sharing with you another aspect where colour has meaning for living beings none of which I am an expert but has also been an important part of life experience or bits of knowledge gathered along the way

From what I have read over the years is that these radiating wheels of colour can and do give a healer psychic or lsquodoctorrsquo a glimpse of which chakras are operating as they should and which ones are

affecting your health they can then lsquotreatrsquo or advise you what needs to be done

Heal ing Practises that may incorporate the Chakras are

bull Reiki bull Acupuncturebull Chios Energy Healingbull Self healing with Meditation

If you are into alternative ideas and philosophy then you will know that Eastern religions teach about lsquoChakrasrsquo for inner well being and lsquoAurasrsquo that surround the body but that are visible to those who are able to lsquoseersquo

I have read that we are all psychic but the level of a persons ability comes down to how much lsquomindrsquo we give to developing or re-awakening these gifts If this subject interests you and you would like to know more there are a lot of books and of course information available on the net

If you would like to try a guided meditation in the safety of your own home then here is a link to a utube video you could try

G r o u n d i n g amp C e n t e r i n g Meditation guided by spiritual channel William Yensen

Angela Mitchell

For the Inner Eye Only Chakrarsquos

Root Chakra-base of the spine

mascu l i ne sexua l o rgans

Connection to the Earth survival

issues such as money or food

Sacral Chakra- just below the navel

feminine ability to connect with

others Open to new experiences

sense of abundance pleasure and

sexuality

Solar Plexus Chakra- personal

poweregoabilitytobeconfident

and In control of our lives

Heart Chakra- Love compassion

connects mind and spirit

Throat Chakra- our abil ity to

communicate Clearly express

creativity via thought

Third Eye Chakra- sixth sense

psychic ability or call it intuition if

you like

Crown Chak ra - Sp i r i tua l i t y

connected to the higher realm

Does Really Matter When Planning an Event

Colour

16 years experience running a wedding and giftware business has taught me many things over the years and one of the most common lessons to be learnt over and over again is that COLOUR is one of the most important aspects of the planning process for ANY event

White Black Hot Pink Teal Gold Silver There really isnrsquot any hard and fast rules when it comes to planning an events colour or theme the only limitations is what colours you can actually get in your decorations This is where for my business we differentiate over other competitors We cut most of our bombonieregift boxes range in-house This allows us to match the desired colours of our boxes

range in almost any colour possible providing we can actually get the board in the customers desired colours The beauty of colour is that it can transfer to any kind of medium from card ribbons ink balloons paper paint flowersand more making it much easier to decorate in your desired colour scheme

Maybe a childrsquos birthday party Christening Formal Event Dinner Party Corporate Event Charity Ball Product Launch Wedding Occasion Birthday Celebration Birth Celebration Fund Raiser Bridal Shower Girls Night In or Out Commitment Ceremony Gala Affair Grand Opening what ever your purpose for a gathering boxes

In a word most definitely - YES

and colours can transform into what ever your event calls for

Here I will show you the same box design but in a range of colours This wayyouwillseefirsthandwhatandhow colour plays its part in setting the scenetheme or feeling to your event

This box is decorated as a dress or bodice style box however depending on how you decorate it it can also become a money bag or purse Of course decoration playsitspartinthefinishedproductbut colour is the greatest impact this box offers and when you have multiple numbers of your box scattered on table tops of your event the impact of colour is obviously greater in larger numbers

Of course patterned card could also be used to bring in another element to your rooms decoration and texture You really are only limited by your imagination

Here at whatnextcomau we offer aDIY(Do-It-Yourself)serviceaswellas a DNY (Do-Nothing-Yourself)service It basically comes down to cost We have a number of box designs to choose from in a variety of colours If your desired colour isnrsquot listed just drop us a line with your requirements and we can try and source it for you or offer you other decorating colour options We have no minimum quantity amounts for our cut boxes range so your event can be as big or small as you would like it with no waste

So if you want to set a theme or feeling to your up coming event and are not too sure where to start remember one of the key rules to planning for any projectevent colour plays a major role in your planning process so do your homework and listen to your intuition If all else fails seek out your local event planner for some pointers or use the knowledge and experience of your event product suppliers either way knowledge is power

Naomi Hughes

Does Really Matter When Planning an Event

Colour

16 years experience running a wedding and giftware business has taught me many things over the years and one of the most common lessons to be learnt over and over again is that COLOUR is one of the most important aspects of the planning process for ANY event

White Black Hot Pink Teal Gold Silver There really isnrsquot any hard and fast rules when it comes to planning an events colour or theme the only limitations is what colours you can actually get in your decorations This is where for my business we differentiate over other competitors We cut most of our bombonieregift boxes range in-house This allows us to match the desired colours of our boxes

range in almost any colour possible providing we can actually get the board in the customers desired colours The beauty of colour is that it can transfer to any kind of medium from card ribbons ink balloons paper paint flowersand more making it much easier to decorate in your desired colour scheme

Maybe a childrsquos birthday party Christening Formal Event Dinner Party Corporate Event Charity Ball Product Launch Wedding Occasion Birthday Celebration Birth Celebration Fund Raiser Bridal Shower Girls Night In or Out Commitment Ceremony Gala Affair Grand Opening what ever your purpose for a gathering boxes

In a word most definitely - YES

and colours can transform into what ever your event calls for

Here I will show you the same box design but in a range of colours This wayyouwillseefirsthandwhatandhow colour plays its part in setting the scenetheme or feeling to your event

This box is decorated as a dress or bodice style box however depending on how you decorate it it can also become a money bag or purse Of course decoration playsitspartinthefinishedproductbut colour is the greatest impact this box offers and when you have multiple numbers of your box scattered on table tops of your event the impact of colour is obviously greater in larger numbers

Of course patterned card could also be used to bring in another element to your rooms decoration and texture You really are only limited by your imagination

Here at whatnextcomau we offer aDIY(Do-It-Yourself)serviceaswellas a DNY (Do-Nothing-Yourself)service It basically comes down to cost We have a number of box designs to choose from in a variety of colours If your desired colour isnrsquot listed just drop us a line with your requirements and we can try and source it for you or offer you other decorating colour options We have no minimum quantity amounts for our cut boxes range so your event can be as big or small as you would like it with no waste

So if you want to set a theme or feeling to your up coming event and are not too sure where to start remember one of the key rules to planning for any projectevent colour plays a major role in your planning process so do your homework and listen to your intuition If all else fails seek out your local event planner for some pointers or use the knowledge and experience of your event product suppliers either way knowledge is power

Naomi Hughes

and colours can transform into what ever your event calls for

Here I will show you the same box design but in a range of colours This wayyouwillseefirsthandwhatandhow colour plays its part in setting the scenetheme or feeling to your event

This box is decorated as a dress or bodice style box however depending on how you decorate it it can also become a money bag or purse Of course decoration playsitspartinthefinishedproductbut colour is the greatest impact this box offers and when you have multiple numbers of your box scattered on table tops of your event the impact of colour is obviously greater in larger numbers

Of course patterned card could also be used to bring in another element to your rooms decoration and texture You really are only limited by your imagination

Here at whatnextcomau we offer aDIY(Do-It-Yourself)serviceaswellas a DNY (Do-Nothing-Yourself)service It basically comes down to cost We have a number of box designs to choose from in a variety of colours If your desired colour isnrsquot listed just drop us a line with your requirements and we can try and source it for you or offer you other decorating colour options We have no minimum quantity amounts for our cut boxes range so your event can be as big or small as you would like it with no waste

So if you want to set a theme or feeling to your up coming event and are not too sure where to start remember one of the key rules to planning for any projectevent colour plays a major role in your planning process so do your homework and listen to your intuition If all else fails seek out your local event planner for some pointers or use the knowledge and experience of your event product suppliers either way knowledge is power

Naomi Hughes

How does it Affect You Colour

HOW MUCH DO YOU KNOW ABOUT COLOUR

Colour has a huge impact on our lives We may not even be aware of this phenomenon occurring daily however colour influences our thoughts feelings behaviours and reactions Our eyes are drawn to colour before we focus on the item

RED symbol i ses s t rength danger power desire and love Red is emotionally intense and is considered a hot colour During the summer months in Australia red increases the sense of heat and may actually intensify how hot we feel When we feel angry shades of red tend to accentuate the negative emotion

Red is not considered a peaceful colour and therefore is not often recommended for bedrooms However it also represents passion and if this is your priority enjoy red in your bedroom and possibly throughout your home

Yellow Flower resonanttruthcom

YELLOW is associated with joy and happiness It is a warming colour stimulating mental activity and generating muscular energy However not everyone agrees with this theory Studies conducted have indicated babies tend to cry more when placed in a yellow room for lengthy periods

Could it be because they become overwhelmed by the increased mental activity or the muscular energy they are incapable of managing

Some people consider yellow to be a childish colour not to be taken seriously and even unpleasant to the eye What are your thoughts about yellow

ORANGE combines the energy of red with the happiness of yellow It represents enthusiasm creativity attraction and encouragement

Orange is a hot colour to the eye and catches your attention Many creative people love the colour and incorporate it in many aspects of their lives Clothing art home deacutecor and the flowers they plant in their gardens often carrying the colour

Orange umbrella and chairs httpmediaphotobucketcomuse

GREEN is the colour of nature fertility harmony and growth A feeling of safety it exudes a sense of healing Soft pale green is considered the most restful colour for the eyes

BLUE is associated with the sea and the sky It represents stability trust loyalty wisdom and faith Research indicates blue is beneficial for both the mind and the body as it increases tranquillity

Green trees wwwphototravelpagescom

Sting Ray and boat wwwdailymailcouk

PURPLE combines the stability of blue and the energy of red It represents power nobility luxury ambition wisdom and mystery

WH I TE rep resent s l igh t goodness purity perfection and cleanliness

BLACK represents power elegance death evil and formality and sophistication

Businesses spend huge sums of money for studies to prove which colours and their hues increase peoples interest in their products and improve the likely hood of continual purchasing Just as important the studies can indicate which colours consumers dislike or don`t relate to concerning certain products

Many hospitals internal walls are painted with soft shades of blues and greens Visually these gentle tones are pleasing to the eye they`re non-threatening and

Purple butterfly wwmojowallpapercom

calming They appear to radiate a sense of safety and warmth which encourage patients to feel more comfortable and relaxed When patients are relaxed their procedures often take less time to perform Their organs function well under the stress of anaesthesia and recuperation is often advanced Pa t ien t s o f ten repo r t they experienced less pain associated with their procedure than they expected when they feel relaxed

Detention centres also utilize these same calming colours for internal

walls Research indicates inmates are less aggressive and more compliant to directions from those in authority when surrounded by these colours Bright colours may heighten the emotions of inmates when they are surrounded with those hues Drab earthy tones may incite a sadness that could develop into depression when those colours are the principal hues the inmates have surrounding them for long periods

As a clinical hypnotherapist and counsellor I am very aware of

colour and its influence on most people When you feel a little down wear bright colours and you may feel your mood lift If you wish to be creative have some orange items around you Should you desire to increase a sense of tranquillity incorporate soft blue or green Now that you are thinking about colour consider the influence it has on your life

Pam Hoy

Mood and Logo DesignColour

The mood of a logo can be changed by the colours used within it which can be used to portray qualities of the business for which you are designing the logo

In this article I have used Splat as an example of a business with a simple paint splat as a part of their logo The feel or mood of the logo changes dependant on the colour used as I have discussed below and depending on how Splat wants to be seen in the market place will dictate the optimal colour to use within their logo

is bright and vibrant it is a happy cheerful colour giving the logo an energetic and optimistic mood

is a friendly colour it still gives a feeling of cheerfulness with a confidence as well

is attention grabbing energetic excited and is used in lots of well-known logos for example Coca-Cola Target and Virgin

has a feeling of creativity imaginative and is often associated with royalty Cadbury is the best known example of purple being used in branding ndash so much so they have their own pantone colour

can impart a variety of emotions depending on the shade Trust strength dependability and confidence as well as calming with the lighter shades which I feel is depicted with the darker blue being more trusting and confident than the calmer and more relaxing lighter blue in the examples

is peaceful fresh and tranquil It also indicates health and growth Green is often associated with a natural or eco-friendly feel This may be why BP uses green to give that eco-friendly connotation to their business of fuel which not generally viewed in this way This is a great example of how the colour use in the logo can portray mood and feeling

provides a balanced neutral calming feel to a logo and is often used to tone down the mood portrayed by the main colour It is often used in corporate designs that want their logo to have a practical and stable feel The ability of grey to tone down the mood of the main colour can be seen when combined with the yellow and also with the black it gives the overall design a calmer feel

Every colour imparts its own emotion and mood to a logo the use of multiple colours within a logo can be used to indicate a wide range of productsservices for example the logorsquos of Google and EBay or it can help to enhance the mood with the colours indicating differ ing sides of the business l ike a warm a fr iendly orange combined with a calming blue to indicate the business is friendly and dependable

All these aspects of colour and mood need to be considered when designingalogotoensurethefinaldesign is able to conjure up that feeling in the target market of the business

Louise Addison

wwwradgedesigncomau

Yellow Flower resonanttruthcom

YELLOW is associated with joy and happiness It is a warming colour stimulating mental activity and generating muscular energy However not everyone agrees with this theory Studies conducted have indicated babies tend to cry more when placed in a yellow room for lengthy periods

Could it be because they become overwhelmed by the increased mental activity or the muscular energy they are incapable of managing

Some people consider yellow to be a childish colour not to be taken seriously and even unpleasant to the eye What are your thoughts about yellow

ORANGE combines the energy of red with the happiness of yellow It represents enthusiasm creativity attraction and encouragement

Orange is a hot colour to the eye and catches your attention Many creative people love the colour and incorporate it in many aspects of their lives Clothing art home deacutecor and the flowers they plant in their gardens often carrying the colour

Orange umbrella and chairs httpmediaphotobucketcomuse

GREEN is the colour of nature fertility harmony and growth A feeling of safety it exudes a sense of healing Soft pale green is considered the most restful colour for the eyes

BLUE is associated with the sea and the sky It represents stability trust loyalty wisdom and faith Research indicates blue is beneficial for both the mind and the body as it increases tranquillity

Green trees wwwphototravelpagescom

Sting Ray and boat wwwdailymailcouk

PURPLE combines the stability of blue and the energy of red It represents power nobility luxury ambition wisdom and mystery

WH I TE rep resent s l igh t goodness purity perfection and cleanliness

BLACK represents power elegance death evil and formality and sophistication

Businesses spend huge sums of money for studies to prove which colours and their hues increase peoples interest in their products and improve the likely hood of continual purchasing Just as important the studies can indicate which colours consumers dislike or don`t relate to concerning certain products

Many hospitals internal walls are painted with soft shades of blues and greens Visually these gentle tones are pleasing to the eye they`re non-threatening and

Purple butterfly wwmojowallpapercom

calming They appear to radiate a sense of safety and warmth which encourage patients to feel more comfortable and relaxed When patients are relaxed their procedures often take less time to perform Their organs function well under the stress of anaesthesia and recuperation is often advanced Pa t ien t s o f ten repo r t they experienced less pain associated with their procedure than they expected when they feel relaxed

Detention centres also utilize these same calming colours for internal

walls Research indicates inmates are less aggressive and more compliant to directions from those in authority when surrounded by these colours Bright colours may heighten the emotions of inmates when they are surrounded with those hues Drab earthy tones may incite a sadness that could develop into depression when those colours are the principal hues the inmates have surrounding them for long periods

As a clinical hypnotherapist and counsellor I am very aware of

colour and its influence on most people When you feel a little down wear bright colours and you may feel your mood lift If you wish to be creative have some orange items around you Should you desire to increase a sense of tranquillity incorporate soft blue or green Now that you are thinking about colour consider the influence it has on your life

Pam Hoy

Mood and Logo DesignColour

The mood of a logo can be changed by the colours used within it which can be used to portray qualities of the business for which you are designing the logo

In this article I have used Splat as an example of a business with a simple paint splat as a part of their logo The feel or mood of the logo changes dependant on the colour used as I have discussed below and depending on how Splat wants to be seen in the market place will dictate the optimal colour to use within their logo

is bright and vibrant it is a happy cheerful colour giving the logo an energetic and optimistic mood

is a friendly colour it still gives a feeling of cheerfulness with a confidence as well

is attention grabbing energetic excited and is used in lots of well-known logos for example Coca-Cola Target and Virgin

has a feeling of creativity imaginative and is often associated with royalty Cadbury is the best known example of purple being used in branding ndash so much so they have their own pantone colour

can impart a variety of emotions depending on the shade Trust strength dependability and confidence as well as calming with the lighter shades which I feel is depicted with the darker blue being more trusting and confident than the calmer and more relaxing lighter blue in the examples

is peaceful fresh and tranquil It also indicates health and growth Green is often associated with a natural or eco-friendly feel This may be why BP uses green to give that eco-friendly connotation to their business of fuel which not generally viewed in this way This is a great example of how the colour use in the logo can portray mood and feeling

provides a balanced neutral calming feel to a logo and is often used to tone down the mood portrayed by the main colour It is often used in corporate designs that want their logo to have a practical and stable feel The ability of grey to tone down the mood of the main colour can be seen when combined with the yellow and also with the black it gives the overall design a calmer feel

Every colour imparts its own emotion and mood to a logo the use of multiple colours within a logo can be used to indicate a wide range of productsservices for example the logorsquos of Google and EBay or it can help to enhance the mood with the colours indicating differ ing sides of the business l ike a warm a fr iendly orange combined with a calming blue to indicate the business is friendly and dependable

All these aspects of colour and mood need to be considered when designingalogotoensurethefinaldesign is able to conjure up that feeling in the target market of the business

Louise Addison

wwwradgedesigncomau

GREEN is the colour of nature fertility harmony and growth A feeling of safety it exudes a sense of healing Soft pale green is considered the most restful colour for the eyes

BLUE is associated with the sea and the sky It represents stability trust loyalty wisdom and faith Research indicates blue is beneficial for both the mind and the body as it increases tranquillity

Green trees wwwphototravelpagescom

Sting Ray and boat wwwdailymailcouk

PURPLE combines the stability of blue and the energy of red It represents power nobility luxury ambition wisdom and mystery

WH I TE rep resent s l igh t goodness purity perfection and cleanliness

BLACK represents power elegance death evil and formality and sophistication

Businesses spend huge sums of money for studies to prove which colours and their hues increase peoples interest in their products and improve the likely hood of continual purchasing Just as important the studies can indicate which colours consumers dislike or don`t relate to concerning certain products

Many hospitals internal walls are painted with soft shades of blues and greens Visually these gentle tones are pleasing to the eye they`re non-threatening and

Purple butterfly wwmojowallpapercom

calming They appear to radiate a sense of safety and warmth which encourage patients to feel more comfortable and relaxed When patients are relaxed their procedures often take less time to perform Their organs function well under the stress of anaesthesia and recuperation is often advanced Pa t ien t s o f ten repo r t they experienced less pain associated with their procedure than they expected when they feel relaxed

Detention centres also utilize these same calming colours for internal

walls Research indicates inmates are less aggressive and more compliant to directions from those in authority when surrounded by these colours Bright colours may heighten the emotions of inmates when they are surrounded with those hues Drab earthy tones may incite a sadness that could develop into depression when those colours are the principal hues the inmates have surrounding them for long periods

As a clinical hypnotherapist and counsellor I am very aware of

colour and its influence on most people When you feel a little down wear bright colours and you may feel your mood lift If you wish to be creative have some orange items around you Should you desire to increase a sense of tranquillity incorporate soft blue or green Now that you are thinking about colour consider the influence it has on your life

Pam Hoy

Mood and Logo DesignColour

The mood of a logo can be changed by the colours used within it which can be used to portray qualities of the business for which you are designing the logo

In this article I have used Splat as an example of a business with a simple paint splat as a part of their logo The feel or mood of the logo changes dependant on the colour used as I have discussed below and depending on how Splat wants to be seen in the market place will dictate the optimal colour to use within their logo

is bright and vibrant it is a happy cheerful colour giving the logo an energetic and optimistic mood

is a friendly colour it still gives a feeling of cheerfulness with a confidence as well

is attention grabbing energetic excited and is used in lots of well-known logos for example Coca-Cola Target and Virgin

has a feeling of creativity imaginative and is often associated with royalty Cadbury is the best known example of purple being used in branding ndash so much so they have their own pantone colour

can impart a variety of emotions depending on the shade Trust strength dependability and confidence as well as calming with the lighter shades which I feel is depicted with the darker blue being more trusting and confident than the calmer and more relaxing lighter blue in the examples

is peaceful fresh and tranquil It also indicates health and growth Green is often associated with a natural or eco-friendly feel This may be why BP uses green to give that eco-friendly connotation to their business of fuel which not generally viewed in this way This is a great example of how the colour use in the logo can portray mood and feeling

provides a balanced neutral calming feel to a logo and is often used to tone down the mood portrayed by the main colour It is often used in corporate designs that want their logo to have a practical and stable feel The ability of grey to tone down the mood of the main colour can be seen when combined with the yellow and also with the black it gives the overall design a calmer feel

Every colour imparts its own emotion and mood to a logo the use of multiple colours within a logo can be used to indicate a wide range of productsservices for example the logorsquos of Google and EBay or it can help to enhance the mood with the colours indicating differ ing sides of the business l ike a warm a fr iendly orange combined with a calming blue to indicate the business is friendly and dependable

All these aspects of colour and mood need to be considered when designingalogotoensurethefinaldesign is able to conjure up that feeling in the target market of the business

Louise Addison

wwwradgedesigncomau

PURPLE combines the stability of blue and the energy of red It represents power nobility luxury ambition wisdom and mystery

WH I TE rep resent s l igh t goodness purity perfection and cleanliness

BLACK represents power elegance death evil and formality and sophistication

Businesses spend huge sums of money for studies to prove which colours and their hues increase peoples interest in their products and improve the likely hood of continual purchasing Just as important the studies can indicate which colours consumers dislike or don`t relate to concerning certain products

Many hospitals internal walls are painted with soft shades of blues and greens Visually these gentle tones are pleasing to the eye they`re non-threatening and

Purple butterfly wwmojowallpapercom

calming They appear to radiate a sense of safety and warmth which encourage patients to feel more comfortable and relaxed When patients are relaxed their procedures often take less time to perform Their organs function well under the stress of anaesthesia and recuperation is often advanced Pa t ien t s o f ten repo r t they experienced less pain associated with their procedure than they expected when they feel relaxed

Detention centres also utilize these same calming colours for internal

walls Research indicates inmates are less aggressive and more compliant to directions from those in authority when surrounded by these colours Bright colours may heighten the emotions of inmates when they are surrounded with those hues Drab earthy tones may incite a sadness that could develop into depression when those colours are the principal hues the inmates have surrounding them for long periods

As a clinical hypnotherapist and counsellor I am very aware of

colour and its influence on most people When you feel a little down wear bright colours and you may feel your mood lift If you wish to be creative have some orange items around you Should you desire to increase a sense of tranquillity incorporate soft blue or green Now that you are thinking about colour consider the influence it has on your life

Pam Hoy

Mood and Logo DesignColour

The mood of a logo can be changed by the colours used within it which can be used to portray qualities of the business for which you are designing the logo

In this article I have used Splat as an example of a business with a simple paint splat as a part of their logo The feel or mood of the logo changes dependant on the colour used as I have discussed below and depending on how Splat wants to be seen in the market place will dictate the optimal colour to use within their logo

is bright and vibrant it is a happy cheerful colour giving the logo an energetic and optimistic mood

is a friendly colour it still gives a feeling of cheerfulness with a confidence as well

is attention grabbing energetic excited and is used in lots of well-known logos for example Coca-Cola Target and Virgin

has a feeling of creativity imaginative and is often associated with royalty Cadbury is the best known example of purple being used in branding ndash so much so they have their own pantone colour

can impart a variety of emotions depending on the shade Trust strength dependability and confidence as well as calming with the lighter shades which I feel is depicted with the darker blue being more trusting and confident than the calmer and more relaxing lighter blue in the examples

is peaceful fresh and tranquil It also indicates health and growth Green is often associated with a natural or eco-friendly feel This may be why BP uses green to give that eco-friendly connotation to their business of fuel which not generally viewed in this way This is a great example of how the colour use in the logo can portray mood and feeling

provides a balanced neutral calming feel to a logo and is often used to tone down the mood portrayed by the main colour It is often used in corporate designs that want their logo to have a practical and stable feel The ability of grey to tone down the mood of the main colour can be seen when combined with the yellow and also with the black it gives the overall design a calmer feel

Every colour imparts its own emotion and mood to a logo the use of multiple colours within a logo can be used to indicate a wide range of productsservices for example the logorsquos of Google and EBay or it can help to enhance the mood with the colours indicating differ ing sides of the business l ike a warm a fr iendly orange combined with a calming blue to indicate the business is friendly and dependable

All these aspects of colour and mood need to be considered when designingalogotoensurethefinaldesign is able to conjure up that feeling in the target market of the business

Louise Addison

wwwradgedesigncomau

Mood and Logo DesignColour

The mood of a logo can be changed by the colours used within it which can be used to portray qualities of the business for which you are designing the logo

In this article I have used Splat as an example of a business with a simple paint splat as a part of their logo The feel or mood of the logo changes dependant on the colour used as I have discussed below and depending on how Splat wants to be seen in the market place will dictate the optimal colour to use within their logo

is bright and vibrant it is a happy cheerful colour giving the logo an energetic and optimistic mood

is a friendly colour it still gives a feeling of cheerfulness with a confidence as well

is attention grabbing energetic excited and is used in lots of well-known logos for example Coca-Cola Target and Virgin

has a feeling of creativity imaginative and is often associated with royalty Cadbury is the best known example of purple being used in branding ndash so much so they have their own pantone colour

can impart a variety of emotions depending on the shade Trust strength dependability and confidence as well as calming with the lighter shades which I feel is depicted with the darker blue being more trusting and confident than the calmer and more relaxing lighter blue in the examples

is peaceful fresh and tranquil It also indicates health and growth Green is often associated with a natural or eco-friendly feel This may be why BP uses green to give that eco-friendly connotation to their business of fuel which not generally viewed in this way This is a great example of how the colour use in the logo can portray mood and feeling

provides a balanced neutral calming feel to a logo and is often used to tone down the mood portrayed by the main colour It is often used in corporate designs that want their logo to have a practical and stable feel The ability of grey to tone down the mood of the main colour can be seen when combined with the yellow and also with the black it gives the overall design a calmer feel

Every colour imparts its own emotion and mood to a logo the use of multiple colours within a logo can be used to indicate a wide range of productsservices for example the logorsquos of Google and EBay or it can help to enhance the mood with the colours indicating differ ing sides of the business l ike a warm a fr iendly orange combined with a calming blue to indicate the business is friendly and dependable

All these aspects of colour and mood need to be considered when designingalogotoensurethefinaldesign is able to conjure up that feeling in the target market of the business

Louise Addison

wwwradgedesigncomau