Barbas & Bellfires positioning

• The deeper meaning..

• It wasn’t always clear to the market • what our brands and products stand for.

• Twofold in brands in terms of products and experience.

• Videoclip impression “making of” new style & brand positioning

Brand positioning

• Barbas and Bellfires equal style and presentation; same family.

• Some huge differences:

• Barbas core values:• Sustainability • Ecologically • responsible• Solid

• • = wood= for life

Barbas, sustainability for life

• Fine particles: • Green = Barbas wood stoves, • Red = 1.BimschV. regulations (most severe in

Europe)

Barbas, ecologically responsible for life

Barbas, solid for life

• Bellfires core values:• Convenience• Atmosphere • Comfort

• = gas = on demand

Bellfires on demand

Mutual

•

• Interfocos:• Craftsmanship• Quality• Design• Innovation

• We have translated this to products.

Company movie Interfocos

It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.

Charles Darwin

keep the fire burning

•Thank you for your attention•