Because, first impressions are everything.

2018 BRAND GUIDELINES

We’re different (in a good way!) and for the right reasons.

GETTING TO KNOW US BETTER

Meet the team that make the magic happen...

This is a guide all about Eldo Web Design - read about how we started to how to use our brand in the big wide world! Here’s Scott - Eldo’s nerdy director (the guy who created it all).

Hi I’m Scott, nice to meet you!Eldo was a teenage nickname and it stuck. I love a challenge, hate not knowing how to do something and pride myself on my annoying desire to get everything just right. After building websites for well over a decade, I launched Eldo Web Design Full time and haven’t looked back since.

WE TREAT OUR CLIENTS LIKE WE TREAT OUR FRIENDS...

We work with clients as close as two doors down, to around the other side of the world. It is the ‘World Wide’ Web after all. Wherever you

are, we are just a call, Skype, email or shout away.

You know your niche and users better than anyone, and we know the web and what works - the perfect team right? We provide a personal,

bespoke service to give you the perfect website and branding.

WEBSITES AND BRANDING SHOULDN’T BE SOULLESS...

It’s our passion to make sure they’re not. We don’t provide ‘off the shelf’ themes and sites. We care about every pixel, every user and we love helping your business. We’re honest, we speak from the heart driven by our experience.

Too many websites look the same, use the same themes, have no personality and weak branding. Businesses try to fit their message into predefined spaces that don’t suit. We give your company the perfect website to get your message across.

This guide covers everything from:

• HOW TO USE OUR LOGO

• OUR COLOUR PALETTE

• THE TYPOGRAPHY WE USE FOR OUR BRAND

• IMAGES & ILLUSTRATIONS THAT HELP US TO STAND OUT

PLEASE BE NICE TO OUR LOGO LETTING OUR LOGO BREATHOur logo was developed to be modern and future proof! It is a distinctive mark and brand to present our company as a forward thinking, professional organisation. Our logo can either feature centred or on the left hand side of the page.

THE LOGO

The word Eldo uses a custom-designed typeface and should not be altered.

The logo should never be altered, tilted, distorted, manipulated or disassembled on any application.

OUR BRACKETS

Are used at the end of each of our titles and used for our avatar.

PRINT - 42mm With tagline

PRINT - 10mm Without tagline

Development by Eldo Web Design

ONSITE SIGN OFF - 14px Font and weight will change depending on the websites look and feel.

LET IT ALL OUT

Help us stand out from the crowd! This is the minimum exclusion zone for our logo based on the join of the “DO” in our logo (as seen in the example to the right).

HELP US LOOK GOOD AT ALL TIMES

Do not place our logo on colours that clash.

Please do not add any embellishments to our logo such as drop shadows, embossing or even little fairies to our logo. We love how striking it is already.

No quirky angles please. No busy backgrounds.

We don’t want to come across boring or pretentious but there is a right way and a wrong way to present our logo.

Eldo Web Design operates around rules of common

sense. If you feel what you have done

looks a little wrong - then it probably is.

DID YOU KNOW: Users are 89% more likely to remember logos

shown in the traditional top-left position than logos placed on the right.

MINIMUM HEIGHTS

COLOURS

Curious Blue#3498dbR: 52 G: 152 B: 219C: 73 M: 28 Y: 0 K: 0

Regent Gray#9199A1R: 145 G: 153 B: 161C: 46 M: 32 Y: 28 K: 09

Pickled Bluewood#2C3E50R: 44 G: 62 B: 80C: 85 M: 65 Y: 45 K: 43

Jade#00A86BR: 0 G: 168 B: 107C: 79 M: 0 Y: 73 K: 0

Mine Shaft#333333R: 51 G: 51 B: 51C: 69 M: 60 Y: 56 K: 66

Wild Sand#F5F5F5R: 245 G: 245 B: 245C: 05 M: 04 Y: 04 K: 0

CORE COLOURS

We have two strong master colours ‘Curious Blue’ and ‘Pickled Bluewood’ which are visualised in our logo. Please use the RGB and HEX formulas for on-screen and anything digital. Please use the CMYK break down for anything print based. We love to keep our colours just right as it helps to bring our brand alive.

SECONDARY COLOUR PALETTE

A vibrant colour palette allows for a friendly expression of our brand. We use these colours to bring vibrancy to our communications.

Pistachio #87C400

Cerulean #0097D9

Royal Purple #6C3F99

Monza #D00014

School Bus Yellow #FFDE00

Vermilion #FF4C00

Frangipani #FFDBB9

Persian Green #00AA9E

TYPOGRAPHY

TYPOGRAPHY HIERARCHY

BODY FONTS

Aa

PROJECTSThe proof is in the pudding projects

THE PROOF IS IN THE PUDDING PROJECTS

Aa

Aa Aa

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ(1234567890!@£$%^&*?><,.”|:;)

MONTSERRAT

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ(1234567890!@£$%^&*?><,.”|:;)

MERRIWEATHER

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ(1234567890!@£$%^&*?><,.”|:;)

SOURCE SANS PRO

A selection of some of the awesome, bespoke Web Design and Development projects we’ve had the pleasure to be a part of. Want to see your project here? So do we! So, get in touch.

Headline, Hero Message, Titles, H1

H2 Page title

H3 Topic, subject heading

Main copy, body text

Quote text

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ(1234567890!@£$%^&*?><,.”|:;)VT323

DID YOU KNOW: Scrolling has become widely accepted, making “above the fold” real estate less meaningful

than it used to be.

We’re BOLD, BRIGHT, CONFIDENT, STRAIGHTFORWARD and to the point! HEADING FONT SUB-TITLE FONT

QUOTE FONT

PHOTOGRAPHY AND ILLUSTRATIONSPhotos are a powerful way of engaging clients.

The imagery we use captures the magic that happens, from people seeing our sites for the first time, to us building/designing them. All imagery we use are bright, colourful, engaging, have personality and get to the point. We will never use generic images with no meaning - we are all about logic.

Using smart objects help

to bring our work to life!

BRINGING FUN TO OUR BRAND

Graphics are an engaging way to convey messages and ideas. They can be effective solution when photography isn’t available. When using graphics for Eldo Web Design please keep them in our fun, pixelated fashion.

DID YOU KNOW: Different age groups will react differently to different content,

layout, and aesthetic choices.

BOOM! and we’re done!

2018 BRAND GUIDELINES