STRATEGIES FOR SUCCESSFUL INFORMATIVE

AND PERSUASIVE SPEAKING

PRESENTED WITH THE

COMBINED EFFORTS OF :

1) KHEVAN DAVE

2) NEHA JAIN

3) KRISH JAIN

4) SANYAM JALAN

5) MANSEE MORJARIA

FLOW OF PRESENTATION

PURPOSE OF INFORMATIVE

SPEAKING

PURPOSE OF PERSUASIVE

SPEAKING

KINDS OFINFORMATIVE

SPEAKING

KINDS OF PERSUASIVE

SPEAKING

AUDIENCEANALYSIS

ORGANISATION FOR

INFORMATIVE AND

PERSUASIVE SPEAKING

PURPOSE OF PERSUASIVE

SPEAKING

KINDS OFINFORMATIVE

SPEAKING

PURPOSE OF INFORMATIVE

SPEAKING

PURPOSE OF PERSUASIVE

SPEAKING

KINDS OFINFORMATIVE

SPEAKING

PURPOSE OF INFORMATIVE

SPEAKING

PURPOSE OF PERSUASIVE

SPEAKING

KINDS OFINFORMATIVE

SPEAKING

PURPOSE OF INFORMATIVE

SPEAKING

PURPOSE OF PERSUASIVE

SPEAKING

Purpose of Informative speaking

Making an idea clear

Purpose should be specific

To compare information, using the criterion of modern technology.

The title of your speech and purpose should be linked

The purpose could be process, policy, an incident, etc.

eg; vague specific purpose: Exam Better specific purpose: Final exam will be held on 25th of this month.

Purpose 0fPersuasive

speaking

Gaining willingness/acceptance of your central idea is the core purpose of persuasive speaking

Suggestions:

The purpose should be specific

You should be thoughtful and have given ample time in preparing your speech

Plan in advance your desired response

Your speech should lead towards the desired response

The purpose could be process, policy, any incident, etc

Kinds of Informative Speaking

REPORTS

Progress reports on sales or ongoing committee activity

Periodic department reports.

Statements on area or division responsibility

Reports on manufacturing problems in the plants.

Monthly personal reports.

Abstract of contact reports formal.

Oral informative statements often build on written material

Goodwill

The better or selected represent the company to the public.

Top level executives may be asked :

To welcome visitors

To offer tour and explanation of company

Introduce speakers , confer awards

Dedication ceremonies

Host a retirement party.

All seek to bring about goodwill for company

Briefings

Problem solving session in the military are called briefing . The term as similar meaning in business world.

Background information

Current situation

Option to miss the situation , pro and con sides of an argument

Briefings often layout information on both sides of an issue

Instruction

Responsibility is to instruct.

Goal as an instructor

Listeners follow your explanations

Learn from your instructions

Apply this knowledge within the organization

Kinds of Persuasive Speaking

Course of action to be taken.

Policy should be followed

Changes in policy

Firmness in Policy guidelines

POLICY

Company manuals , standard operating procedures and traditions plays forceful roles in how things are carried out.

Previous system is inadequate

Persuade new proposal is better, more cost-efficient and more effective.

PROCEDURE

Value terms demand clarification

Value speeches requires using definition

All of us carry around in our head a concept of better but difficult to find many facts in support of the term better

VALUE

Present and past

Not everyone agrees as to what is a fact. Extensive research may be required to prove the validity of your facts

Future

Laying out long-term goals for an entire company or for departments within that company.

FACTS

AUDIENCE ANALYSIS

Knowing as much about your audience as you can

Group to whom you Consistently speak needsLess analysis.

Informative:

listener know about the topic.

their level of comprehension percentage of group is informed or uninformed.

Persuasive

compare agreement with disagreement way to handle hostile audience

OCCASION

Speaking will occur inside our company either to members of your own group or to other functional area

LOCATION DEGREE OF INTEREST AND

ATTITUDES

Organization for informationAnd persuasive speaking

Organize the data into a Logical pattern.

THE INTRODUCTION

The Porch (P) The Aim (A) The Layout (L)

Tell an anecdote, appropriate joke, or good natured story relating to your subject.

Quotation

Greet audience

Ask question-make audience think

Purpose of your presentation.

Giving an overview, setting the agenda, laying out the roadmap.

The Body

By Tropical Organisation

Organize topics into natural division.

By Chronological Organisation

Listeners like to follow material according to the order in which event takes place.

By Cause to Effect

if cause were not there there would be no effect

THANK YOU

ANY QUESTION?...