twitter nfps soar: building effective partnerships for children, youth and families : south seattle...

Twitter & NFPsSOAR: Building Effective Partnerships For Children, Youth and Families : South Seattle Community College – 25 June 2010Leveraging Collaborative Technology to Better Serve Children & Youth

Kathy E. Gill @kegill

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@A New GenrePrivate messages made publicBroadcast versus ConverseD versus @ versus RT and #hashtagsFollow versus FriendFavorites and ListsNibble v Full CourseFour organizations

@Levels of EngagementBranding : Reads tweetsSpread Awareness : Retweets or @reply

with question/comment Motivate To Act : Donate for Haiti or

Volunteer for Charity Water or simply click-through

Create Content : Share photos or live tweet from events

Ecological Integration : Cross-post or share at Facebook and with offline friends

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@Take-Aways Inexpensive, Immediate, PersonalHard to measure, easy to mis-useMobile devices soon to be key gateway to our

digital world

@Credits Examples from forthcoming book, Brands L.E.A.P. Into Twitter,

edited by Kathy E. Gill (@kegill).

Locked gate : http://www.flickr.com/photos/stevenerat/51022600/

Megaphone, http://warkscol.files.wordpress.com/2008/01/superchick_megaphone_logo_hi.jpg

Woman with mobile phone: http://www.flickr.com/photos/jamesjustin/2894092846/

Man with mobile phone: http://www.flickr.com/photos/blindscapes/3621995479/

Three generations with mobile phone: http://www.flickr.com/photos/olliesphotos/333193604/

@CC License

Share&share alike, attribution, non-commercial

Kathy E. Gill http://faculty.washington.edu/kegill or

@kegill, @kegill_uw http://wiredpen.com/ and

http://slideshare.net/kegill