the anatomy of a successful blog post
Post on 13-Jan-2015
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The Anatomy of a Successful Blog Post
www.SnapApp.comFacebook.com/SnapApp
@Snap_App855-SNAP-APP
Is your blog…
• Lacking in range of content?• Keyword-stuffed?• Consisting of long posts?• Text only?• Full of ads?
If you answered yes to any of these questions, you may be guilty of a bad blog! But don’t worry, we break down the 6
steps to making your blog a success ** Example screenshots taken from Heidi Cohen’s Social Media Examiner post
1. Have Short, Effective Titles
Tip: Short titles are easier to share or re-tweet; the entire title
can show up in such mediums 2. Use a Problem-Solution Structure
3. Tight Copy - Give them the facts
Tip: Break your posts into subheads, lists, images, links & bold or italic text to enhance
the reader experience
4. Scan-Friendly Layout – Make the info easy to find
5. Use Natural Keywords
Bonus Tip: Incorporate Interactive Apps into
your blog post strategy!
6. Include Calls to Action
Sweepstakes Apps are great to include within blog posts if
you are speaking about the promotion in the post
What are Interactive Apps?Trivia Quiz Apps spark
discussion with readers and get them actively engaged with
your content
To learn more, contact SnapApp or open a FREE account at:
www.SnapApp.com
Facebook.com/SnapApp@Snap_App
855-SNAP-APP
SnapApp is a self-service marketing platform that empowers you to build sweepstakes, quizzes,
coupons, & more to engage fans across both social media and the web
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