how to build

bloga Successful

business1/3

roles

From the very beginning, you will be planning and thinking about the blog as a product:

Approaching blogging as an entrepreneur looking to build a business, is very di!erent from the view taken by a hobby blogger.

From the very beginning, you will be planning and thinking about the blog as a product:

what it will cost,

Approaching blogging as an entrepreneur looking to build a business, is very di!erent from the view taken by a hobby blogger.

From the very beginning, you will be planning and thinking about the blog as a product:

what it will cost, what it might return,

Approaching blogging as an entrepreneur looking to build a business, is very di!erent from the view taken by a hobby blogger.

From the very beginning, you will be planning and thinking about the blog as a product:

what it will cost, what it might return, how it will grow,

Approaching blogging as an entrepreneur looking to build a business, is very di!erent from the view taken by a hobby blogger.

From the very beginning, you will be planning and thinking about the blog as a product:

what it will cost, what it might return, how it will grow, and where it’s heading.

Approaching blogging as an entrepreneur looking to build a business, is very di!erent from the view taken by a hobby blogger.

as someone lookingto build a business, you will always have your eyeon the bigger picture.

as someone lookingto build a business, you will always have your eyeon the bigger picture.

This is what this presentation (and book) is all about.

Roles

RolesThere are some roles that must be filled in any functioning blog. They are:

Writing: The most basic function of a blog is to generate content, so someone is going to have to write that content day in and day out.

Writing:

For a professional blog, some sort of editing will be essential to create a consistent standard of quality.

Editing:

The most basic function of a blog is to generate content, so someone is going to have to write that content day in and day out.

Writing:

For a professional blog, some sort of editing will be essential to create a consistent standard of quality.

Managing Writers and Contributors:

Editing:

The most basic function of a blog is to generate content, so someone is going to have to write that content day in and day out.

Writers and contributors will need management to ensure their work is in on time, their questions are answered, and they get paid.

Thanks to blogging packages like WordPress, you can often get by with very little web development. Nonetheless, even the most basic blog requires someone to set up the server, configure the software, and make sure the site doesn’t fall over if your tra!c should spike.

Web Development and Server Admin:

Until a site is a well-known destination, there is always work to bring readers, to generate buzz, and to build the blog’s brand.

Marketing:

Thanks to blogging packages like WordPress, you can often get by with very little web development. Nonetheless, even the most basic blog requires someone to set up the server, configure the software, and make sure the site doesn’t fall over if your tra!c should spike.

Web Development and Server Admin:

Until a site is a well-known destination, there is always work to bring readers, to generate buzz, and to build the blog’s brand.

Marketing:

Monetization:

Thanks to blogging packages like WordPress, you can often get by with very little web development. Nonetheless, even the most basic blog requires someone to set up the server, configure the software, and make sure the site doesn’t fall over if your tra!c should spike.

Web Development and Server Admin:

Generating revenue requires planning and work, whether it’s chasing up ad payments, comparing a!liate programs, developing products, or implementing some other monetization plan.

Like any business, your blog will need good accounting and tax records. The bigger the business gets, the more important these will become.

Accounts:

Web Design and Branding:A serious blog business requires some web design. Although themes can be pretty impressive, your site will need its own brand to stand out.

Like any business, your blog will need good accounting and tax records. The bigger the business gets, the more important these will become.

Accounts:

Web Design and Branding:

Management and Direction:Coordinating the business is the job of the business manager. From early questions about topic and editorial calendar, to hiring and managing sta", to strategic direction and competitive analysis, this is in many respects the make-or-break role in the business.

A serious blog business requires some web design. Although themes can be pretty impressive, your site will need its own brand to stand out.

Like any business, your blog will need good accounting and tax records. The bigger the business gets, the more important these will become.

Accounts:

Blogging as a Business Opportunities in Blogging Risk and Reward A Sketch of a Blog Business Your Role and Blogging Experience Setting Up as a Business Capital and Investment Co-founders Your Mission and Vision Business Planning

Planning and Researching NichesResearching a NicheCompetitive AnalysisUnderstanding the Niche Planning Your ContentYour Overall Strategy

Creating a Brand What is a Brand? Naming ConsiderationsDomain NamesVisual BrandingWeb DesignOther Elements of Branding

Sta!Freelance and Salaried Sta"Freelancer BasicsEmployee BasicsFinding and Identifying Good PeopleWhat to PayWorking with Remote Sta"Setting Parameters and Focusing on ResultsOther Sta" IssuesRolesRole: Site Editor/ManagerRole: WriterRole: Web DesignerRole: Web DeveloperOther Roles

Planning ContentWriting for the WebMaking Content ValuableEditingThe Editing ProcessQuick Editing TipsKnow What You’re Talking AboutLists and Popular ContentFrequencyQuality Evergreen ContentNews ContentFiller PostsImages and DiagramsHeadlinesHeadlines Galore!Style and Tone

Long Term StrategiesBuilding a Long Term BusinessFrom One Blog to ManyUsing a Blog to Build Other BusinessesValuing and Selling a Blog

Case Study 1: FreelanceSwitchHitting On a TopicCapitalizing on a Good IdeaThe Road to ProfitabilityTra!cLessons Learned

Case Study 2: Psdtuts+

Case Study 3: AppStorm

Appendix: A Blog Basics Crash Course

Generating Tra"cGoogle AnalyticsBasic Techniques for Generating Tra!cSocial Media BasicsGuest PostsContent AggregatorsBuying Tra!cKeyword ResearchGiving Away Free Stu" Leveraging Your Existing Network and AssetsConsistency and MomentumLinking Out to Generate and Keep Tra!cSearch Tra!cA Basic Guide to SEO

Monetization Tips General Tips on MonetizationAdvertisingA!liate SalesPremium ContentSupportSelling ProductsAd ServicesSelling Your ExpertiseCreating and Selling Web AppsOther StrategiesBlending, Iterating and Experimenting

Inside the book:

Thanks!

about the author:

Thanks!

about the author:Collis has authored three books, written dozens of the most popular tutorials on the web and is an accomplished entrepreneur, designer and blogger. He is the creator and cofounder ofEnvato and Tuts+, producing blogs and sites that serve over fifty million pageviews a month.