anatomy of a successful mobile app

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Page 1: Anatomy of a Successful Mobile App
Page 2: Anatomy of a Successful Mobile App

#NERDERYWEBINAR @THE_NERDERY

YOUR HOSTS

Andrew WatsonSenior Developer@creativedrewy

Brian RoweUX Manager

@izzy_monkey

Jacob WardSenior UX Designer

@jakeward

Jon RexeisenSenior Developer

@rexeisen

Page 3: Anatomy of a Successful Mobile App

#NERDERYWEBINAR @THE_NERDERY

OVERVIEW1

2

3

4

Quality native mobile applications

Design hierarchy of needs

Teach you how to judge an application

Application on Android & Apple

Risk of not investing up front5

Page 4: Anatomy of a Successful Mobile App

#NERDERYWEBINAR @THE_NERDERY

WHY CARE?

FIRST IMPRESSIONS MATTER

MAXIMIZING YOUR INVESTMENT

MINIMUM VIABLE PRODUCT VS MINIMUM DELIGHTFUL PRODUCT

Page 5: Anatomy of a Successful Mobile App

#NERDERYWEBINAR @THE_NERDERY

VIEWER POLL

WHAT IS YOUR INVOLVEMENT WITH NATIVE MOBILE APPLICATIONS?

None

I'm thinking about making one, looking for pointers

1

2

I'm the product owner / champion for a mobile project3

I work on designing or developing mobile application4

I pay the bills and want to make sure we are doing it right5

Page 6: Anatomy of a Successful Mobile App

#NERDERYWEBINAR @THE_NERDERY

WHY QUALITY MATTERS

Page 7: Anatomy of a Successful Mobile App

#NERDERYWEBINAR @THE_NERDERY

Apple phone or icon

WHY QUALITY MATTERS: APPLE REGULATES

Page 8: Anatomy of a Successful Mobile App

#NERDERYWEBINAR @THE_NERDERY

SUCCESSFUL NATIVE APP BREAKDOWN

DRIBBBLE.COM/UF

Page 9: Anatomy of a Successful Mobile App

#NERDERYWEBINAR @THE_NERDERY

Page 10: Anatomy of a Successful Mobile App

#NERDERYWEBINAR @THE_NERDERY

Page 11: Anatomy of a Successful Mobile App

#NERDERYWEBINAR @THE_NERDERY

Page 12: Anatomy of a Successful Mobile App

#NERDERYWEBINAR @THE_NERDERY

Page 13: Anatomy of a Successful Mobile App

#NERDERYWEBINAR @THE_NERDERY

Page 14: Anatomy of a Successful Mobile App

#NERDERYWEBINAR @THE_NERDERY

Page 15: Anatomy of a Successful Mobile App

#NERDERYWEBINAR @THE_NERDERY

FUNCTIONAL: IS IT USEFUL FOR THE USER?

Page 16: Anatomy of a Successful Mobile App

#NERDERYWEBINAR @THE_NERDERY

Android: Google Keep

Page 17: Anatomy of a Successful Mobile App

#NERDERYWEBINAR @THE_NERDERY

iOS: OmniFocus

Page 18: Anatomy of a Successful Mobile App

#NERDERYWEBINAR @THE_NERDERY

RELIABLE: CAN I TRUST IT?

Loading Screen IMG

Page 19: Anatomy of a Successful Mobile App

#NERDERYWEBINAR @THE_NERDERY

Android: Paypal

Page 20: Anatomy of a Successful Mobile App

#NERDERYWEBINAR @THE_NERDERY

iOS: 1Password

Page 21: Anatomy of a Successful Mobile App

#NERDERYWEBINAR @THE_NERDERY

USABLE: CAN I USE AND LEARN THE APPLICATION?

Page 22: Anatomy of a Successful Mobile App

#NERDERYWEBINAR @THE_NERDERY

Android: Twitter

Page 23: Anatomy of a Successful Mobile App

#NERDERYWEBINAR @THE_NERDERY

iOS: Square Cash

Page 24: Anatomy of a Successful Mobile App

#NERDERYWEBINAR @THE_NERDERY

PROFICIENT: CAN I DO MORE &DO IT BETTER?

User Input within an App

Page 25: Anatomy of a Successful Mobile App

#NERDERYWEBINAR @THE_NERDERY

Android: TapTu

Page 26: Anatomy of a Successful Mobile App

#NERDERYWEBINAR @THE_NERDERY

iOS: Vine

Page 27: Anatomy of a Successful Mobile App

#NERDERYWEBINAR @THE_NERDERY

ENJOYABLE: IS THIS PLEASING TO USE?

Surprised Person

Page 28: Anatomy of a Successful Mobile App

#NERDERYWEBINAR @THE_NERDERY

Android: Timely

Page 29: Anatomy of a Successful Mobile App

#NERDERYWEBINAR @THE_NERDERY

iOS: Yahoo! Weather

Page 30: Anatomy of a Successful Mobile App

#NERDERYWEBINAR @THE_NERDERY

WHAT’S THE RISK

Page 31: Anatomy of a Successful Mobile App

#NERDERYWEBINAR @THE_NERDERY

WRAP UP1

2

3

4

Quality native mobile applications

Design hierarchy of needs

Teach you how to judge an application

Application on Android & Apple

Risk of not investing up front5