sharing your destination with the world: lessons learned using flickr

Sharing your destination with the world:Lessons learned using

Why Flickr?

Promote the destination through photography

Photo: Soul_Smiling

Photo: JustinPratscher

Provide content for other social media channels, websites, and print publications

Create awareness about the scenic beauty and fun activities in the destination

Photo: shewhopaints

Spend little or no money doing it

Photo: mattdil

Oh yeah? Show me.

If you agree to these rules, you can join the group

Only post pictures to this group for which you own the original copyright or are in the public domain.

All pictures posted to this group may be used by the Colorado River Trail in its various publications, both print or online (including social media). We will credit you as the photographer on any photo that we use.

Only photos depicting the Colorado River Trail region will be accepted. We reserve the right to reject submissions to our Flickr group displaying content we deem to be inappropriate or offensive without prior warning. The Colorado River Trail reserves the right to update the Group Rules.

Agree to terms …

… or, ask each time

Facebook – “You Pick” Weekly Feature

Facebook – “Tripod Trivia” Weekly Feature

Facebook – “Make ‘em Jealous”

Facebook – Advertising

Twitter

Blog Content – Photo posts & slideshows

Blog Widgets – Flickr badges

Embed in custom Google maps

Website icons

Print Publications

Internal Docs

Colorado River TrailPhoto Contest

Photo: JustinPratscher

1. Build photography

inventory in our

Flickr group

2. Increase awareness

3. Increase fan and

follower

engagement

4. Build fan/follower-

base on social

media channels

Goals

Process

1. Join Flickr group; agree

to Terms; upload photos

2. Tag photos with

“CRTContest11” and

type of activity

3. Judging team selected

top 15

4. Two rounds of public

voting

Photo: accent on ecclectic

• 107 contest entries (84.5% increase over 2010 contest)• 15.85% avg. increase in Fans/followers on Facebook, Twitter, and Flickr• 12.3% avg. increase in Facebook and Twitter activity (likes and comments)• > 11,000 % increase in inbound traffic to the photo contest web page• Time on site ranged from :58 seconds pre-contest to 4:21 during peak voting

Results:

Photo: watsoninelgin

Photo: joannamarieharris

PollDaddy for Voting

2010 Winner

2011 Winner

Lessons

Learned

1. Keep it simple

2. Keep it short

3. Fish where the fish are

4. Promote, promote,

promote

5. Know IT limitations

Photo: EggMasterDuke

Austin CVB

Kristi Ledesma

Austin CVBFlickr Contest

1. Engage with local

photographer

community

2. Obtain high quality

images for print

publications

Contest

Goals

Twitter Performance

Tweets 5

Clicks 627

Retweets 7

Retweet Reach 4,298

Total Reach 56,943

Contest promoted exclusively through social media

• Days live: 18• Submissions: 240• New Group Members: 70

Results:

Mary Rehak WhiteHotPhoenix Tay Beam

The Winner

Lessons

Learned

1. PR /local influencers

2. Require high res files

3. Have a blog/page to

post winner photos

Michael Tuuk

What’s next for Austin

• Photo Contest possibly partnering with Instagram

• Flickr widget on key pages of new site, including homepage

• PhotoWalk!

Your Questions Answered

flickr.com/places

Maps

Photos

GroupsPhotographers

Import KML file URL

Create Custom Google Map

Give Me a Shout Sometime!Old School:• Phone – 512.473.3513• E-mail – sarah.page@lcra.org

New School:• Twitter - @ColoradoRiverTr (work), @pagetx (personal)• Facebook – facebook.com/ColoradoRiverTrail• Flickr – flickr.com/groups/ColoradoRiverTrail • Foursquare – foursquare.com/pagetx• Gowalla – gowalla.com/users/pagetx (personal), gowalla.com/users/ColoradoRiverTrail (work)• Delicious – delicious.com/pagetx• Slideshare – slideshare.net/pagetx

Photo: 13snap

How to Find MeE-mail – kcook@austintexas.org

Let’s Get Social:• Twitter - @VisitAustinTX (work), @katiecook (personal)• Facebook – facebook.com/VisitAustinTexas• Flickr – flickr.com/groups/visitaustintexas• Gowalla – gowalla.com/users/katiecook (personal), gowalla.com/users/VisitAustinTX (work)

Questions?