sharing your destination with the world: lessons learned using flickr
DESCRIPTION
Preso from the 2nd annual Social Media for Tourism Symposium (#SoMeT). Given by Sarah Page and Katie Cook on Nov. 10, 2011 in Tunica, MS.TRANSCRIPT
Sharing your destination with the world:Lessons learned using
Why Flickr?
Promote the destination through photography
Photo: Soul_Smiling
Photo: JustinPratscher
Provide content for other social media channels, websites, and print publications
Create awareness about the scenic beauty and fun activities in the destination
Photo: shewhopaints
Spend little or no money doing it
Photo: mattdil
Oh yeah? Show me.
If you agree to these rules, you can join the group
Only post pictures to this group for which you own the original copyright or are in the public domain.
All pictures posted to this group may be used by the Colorado River Trail in its various publications, both print or online (including social media). We will credit you as the photographer on any photo that we use.
Only photos depicting the Colorado River Trail region will be accepted. We reserve the right to reject submissions to our Flickr group displaying content we deem to be inappropriate or offensive without prior warning. The Colorado River Trail reserves the right to update the Group Rules.
Agree to terms …
… or, ask each time
Facebook – “You Pick” Weekly Feature
Facebook – “Tripod Trivia” Weekly Feature
Facebook – “Make ‘em Jealous”
Facebook – Advertising
Blog Content – Photo posts & slideshows
Blog Widgets – Flickr badges
Embed in custom Google maps
Website icons
Print Publications
Internal Docs
Colorado River TrailPhoto Contest
Photo: JustinPratscher
1. Build photography
inventory in our
Flickr group
2. Increase awareness
3. Increase fan and
follower
engagement
4. Build fan/follower-
base on social
media channels
Goals
Process
1. Join Flickr group; agree
to Terms; upload photos
2. Tag photos with
“CRTContest11” and
type of activity
3. Judging team selected
top 15
4. Two rounds of public
voting
Photo: accent on ecclectic
• 107 contest entries (84.5% increase over 2010 contest)• 15.85% avg. increase in Fans/followers on Facebook, Twitter, and Flickr• 12.3% avg. increase in Facebook and Twitter activity (likes and comments)• > 11,000 % increase in inbound traffic to the photo contest web page• Time on site ranged from :58 seconds pre-contest to 4:21 during peak voting
Results:
Photo: watsoninelgin
Photo: joannamarieharris
PollDaddy for Voting
2010 Winner
2011 Winner
Lessons
Learned
1. Keep it simple
2. Keep it short
3. Fish where the fish are
4. Promote, promote,
promote
5. Know IT limitations
Photo: EggMasterDuke
Austin CVB
Kristi Ledesma
Austin CVBFlickr Contest
1. Engage with local
photographer
community
2. Obtain high quality
images for print
publications
Contest
Goals
Twitter Performance
Tweets 5
Clicks 627
Retweets 7
Retweet Reach 4,298
Total Reach 56,943
Contest promoted exclusively through social media
• Days live: 18• Submissions: 240• New Group Members: 70
Results:
Mary Rehak WhiteHotPhoenix Tay Beam
The Winner
Lessons
Learned
1. PR /local influencers
2. Require high res files
3. Have a blog/page to
post winner photos
Michael Tuuk
What’s next for Austin
• Photo Contest possibly partnering with Instagram
• Flickr widget on key pages of new site, including homepage
• PhotoWalk!
Your Questions Answered
flickr.com/places
Maps
Photos
GroupsPhotographers
Import KML file URL
Create Custom Google Map
Give Me a Shout Sometime!Old School:• Phone – 512.473.3513• E-mail – [email protected]
New School:• Twitter - @ColoradoRiverTr (work), @pagetx (personal)• Facebook – facebook.com/ColoradoRiverTrail• Flickr – flickr.com/groups/ColoradoRiverTrail • Foursquare – foursquare.com/pagetx• Gowalla – gowalla.com/users/pagetx (personal), gowalla.com/users/ColoradoRiverTrail (work)• Delicious – delicious.com/pagetx• Slideshare – slideshare.net/pagetx
Photo: 13snap
How to Find MeE-mail – [email protected]
Let’s Get Social:• Twitter - @VisitAustinTX (work), @katiecook (personal)• Facebook – facebook.com/VisitAustinTexas• Flickr – flickr.com/groups/visitaustintexas• Gowalla – gowalla.com/users/katiecook (personal), gowalla.com/users/VisitAustinTX (work)
Questions?