seo and social media

Rich Brooksflyte new mediahttp://www.flyte.bizhttp://www.flyteblog.comhttp://twitter.com/therichbrooks

FLYTE SCHOOL

Search Engine Optimization& Social Media

WE’RE REALLY TALKING ABOUT

SEO + Social Media =

Online Visibility

HOLISTIC WEB MARKETING

• Attraction

• Retention

• Conversion

• Measurement

http://www.flickr.com/photos/myklroventine/

TODAY’S GOALS

• Walk away with:

• basic understanding of SEO

• how to leverage social media w/SEO

• how to improve your online visibility

SEARCH ENGINE OPTIMIZATION

• What affects search engine rank?

• Page content

• Incoming links

Who wants their site to rank well at SEs?

BS question:* pages rank, not sites* rank for what?

PAGE CONTENT

KEYWORD RESEARCH

• Brainstorm key phrases

• Test your beliefs

• Rewrite your copy

INCOMING LINKS

• Traditional, “juice” carrying links

• No-follow links

SOCIAL MEDIA TOOLS

• Blog

• Social networking sites

• Microblogging

• Photo & video sharing

• Social media publishing sites

WHERE DO YOU START?

• Your Blog

• Most established social media tool

• Your social media hub

• Home for your Intellectual Property

• SEO

• Multiple built-in distribution channels

THREE FACES OF BLOGS

THREE FACES OF BLOGS

THREE FACES OF BLOGS

SOCIAL MEDIA “BIG THREE”

• Twitter

• Facebook

• LinkedIn

HOW TO BUILD AN AUDIENCE

• Complete your profile

• Upload your contacts

• Build organically

• Provide value

http://www.flickr.com/photos/sharif/

SOCIAL MEDIA PROMOTION

THE IMPORTANCE OF VIDEO

SOCIAL MEDIA

• Additional Sites:

• Digg

• Delicious

• StumbleUpon

SOCIAL MEDIA PUBLISHING

SEO & SOCIAL MEDIA

• Keyword analysis improves your

• blog

• LinkedIn profile

• tweets

• YouTube videos and more

SEO & SOCIAL MEDIA

• Search engine results include:

• Web site

• Blog

• LinkedIn profile

• YouTube videos

• Flickr photos

• Squidoo lenses & Hubpages

SEO & SOCIAL MEDIA

• Social media:

• link juice “carrier”

• Improves tough to optimize sites

• helps new sites

NEXT STEPS:

• Perform a keyword analysis

• Improve site, blog & social media

• Use social media to drive traffic back to site

• Repeat

THANK YOU

Rich Brooksflyte new media136 Commercial St., Ste 201Portland, ME 04101

http://www.flyte.bizhttp://www.flyteblog.comhttp://twitter.com/therichbrooks