semrush seo week: brand authority & seo

SEO WEEK:BRAND AUTHORITY & SEOSEMrush webinar – 12th February 2015

Charlie WilliamsConsultantcharlie (at) white.net@pagesauce

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https://www.thinkwithgoogle.com/collections/zero-moment-truth.html

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http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-adv.htm&r=1&f=G&l=50&d=PALL&S1=08682892&OS=PN/08682892&RS=PN/08682892

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http://moz.com/blog/panda-patent-brand-mentionshttp://www.seobythesea.com/2014/04/

the-panda-patent/

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"A reference query for a particular group of resources is a previously submitted

search query that has been categorized as referring to a resource in the particular

group of resources."

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http://www.thesempost.com/google-rewrites-quality-rating-guide-seos-need-know/

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ExpertiseAuthoritativenessTrustworthiness

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http://moz.com/blog/the-next-generation-of-ranking-signals

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@pagesauceGoogle wants to

separate brands & good experiences from thin

affiliates••••

•

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http://www.copyblogger.com/guest-posting-best-practices/

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http://adwords.google.com/keywordplanner

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http://keywordtool.io/

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http://www.semrush.com/uk/webinars/view/a-user-centred-approach-to-building-content-for-traffic-links/

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http://buzzsumo.com/http://backlinko.com/skyscraper-technique

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Awareness Consideration Intent Decision

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http://www.thesempost.com/supplementary-content-google-quality-raters-guidelines/

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THANK YOU

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Charlie Williamscharlie (at) white.net@pagesauce