retail branding solution

Knowledge Based Marketing & Research

Ad Effectiveness Research

Brand Awareness Research

Competition analysis

Market Entry

Carry Bag Analysis

Footfall analysis

Concept testing and consultancy

Market simulation & range/price optimization

Market segmentation

Customer satisfaction

Buying Behavioral research

Perception analysis research

Knowledge

Consumer Marketing

- Road shows & Contact program

- Mall Promotions

- Product Promotions

- School Contact Program

- Sampling and Demonstration

Program- Corporate Programs

- In Shop & RWA activities

- Press Conference & Annual Meets

- Trade & Dealer Meets

Retail

• Glow sign board• Flange – lit/non-lit• Shutter painting• Self adhesive print on glass

fascia• The door to have a 5”x5”

sticker – brand inside

From the shop front perspective

• Wall branding• Beam branding• Pillar branding• Routed logo• Dangler chimes• Display stands• Acrylic mounts behind retailer

for poster installation

Inside the shop

Visual Merchandising & Signage

Samsung IT

Haier

Videocon

Pidilite

Benefits of Regular Merchandising

• Better relation with the partners due to regular visit.

• More visibility for the brand which results in higher brand recall, brand pull and thru put.

• More visibility results in better brand push.

• Regular merchandising gets regular market intelligence and better competition tracking.

• Regular visits ensures phased out POSM is removed and basic hygiene is maintained

Why Big Ads???• Experience in merchandising for top notch clients

• Official Merchandising Agency for; • Samsung IT • Haier• Videcon Electronic – North India• Pidilite Industries Ltd.• Aircel• Go Cheese

• Complete In-house fabrication/branding facility in Delhi.

• Extensive experience in servicing across cities therefore we at ‘Big Ads.’ can help in a holistic view.

Factory set-up• 1550 sq.ft. set up located in Delhi, Lucknow and Mumbai

• Facility of printing, fabrication and manufacturing along with all sorts of prototyping can be done by our efficient designer

• KONICA 6000 & My-jet printer for solvent printing, ROLAND machine for digital prints and ROLAND Plotter for vinyl cutting

• Manpower strength of appox. 25 people working round the clock to meet time lines

Printing & Production

WE HAVE A SOME EXPERIENCE A FEW OF AD-AGENCIES

Hansaoutsell Pvt. Ltd.Orienta Cine Advertising Pvt. Ltd.Jaguar Services Pvt. Ltd.TDI International Pvt. Ltd.Top MediaCrayons Grasslink Pvt. Ltd.Media ShopPerceptVivid Pvt. Ltd. (Bombay)Graffiti Pvt. Ltd. (Bombay)• Provide sampling, branding and other promotional stuff • Non-lit/ Back-lit print facility• Met with client’s time lines and got appreciation on the same• Nationwide coverage

Key Features

Out of Home

Our Approach

Step 1 : Identifying the TARGET AUDIENCE

Step 2 : Classification and evaluation of inventory within set parameters to identify the ideal locations

Step 3 : Design

Step 4 : Detailed plan with Execution guidelines

Step 5 : In time execution with Quality checks

Step 6 : Systematized monitoring & evaluation

Selection

Evaluation

Creative interpretation

Planning

Implementation

Review

We create detailing through

Why out of home

Factors Driving the Growth of OOH Media

•Started gaining attention, reason:Increasing ad-spends• Growing economy, better employment, hence people have more disposable incomes results in more consumption and purchase. • Hence the share over OOH media has also increased

Aptness in Rural Marketing• In rural areas the impact of OOH is high, as they do not have high literacy; therefore print is not the best medium for advertisers. • Significant power shortage doesn’t let TVCs to be effective either.

Malls & Maltiplexes: EDM Mall ,Ghaziabad.Spice Mall NoidaTDI Mall Rajouri GardenSahara Mall GurgaonSelect City DLF SaketAmbiance Mall Gurgaon

Our Clients

 Corporate:TATA MotorsCox & Kings(I) Pvt. Ltd.Indian OilIndia Trade Promotion OrganizationiEnergizerRadio CityBig FMRadio MirchiHindware sanitary Pvt. Ltd. Etc.

1. Understand the Product / Company: By getting well acquainted with the client's goals, products & target

audience This knowledge proves beneficial in planning and creating an effective

advertising campaign

2. Plan & Create an Advertising Campaign: Once understand clients' need, the process of brainstorming and

planning beginsKeeping in mind the client's goals, which can range from…

..introducing new products in the market

..reiterating its brand's benefits

..attracting new customers or keeping in touch with old ones

How… Big Ads. differ from …others

Media Innovations

Look-walkers

The latest Look Media combining state-of-the-art, energy efficient Back-lit illumination with a portable lightweight billboard. Look Walker enables you to target busy city centers or areas with limited access in an engaging and professional manner.

Key Facts

• Sleek and Innovative design – gets the Wow factor advantage• Nationwide coverage• Target audiences where traditional media is non-existent• The Look-walkers while covering the roads have a minimum distance of 6 to 7feet while walking and 1.5 feet while standing thereby ensuring synchronized visibility • Provide sampling, branding and other promotional activities • Illuminated/Back-lit • An innovative marketing solution to attract and engage your audience

Reaching almost eight feet high, Look Walkers have high visibility from virtually any angle in the crowd.

Videocon Mobile & ING Life

Flood the streets with these vibrant, backlit signs and nobody will miss your messages.

Advertising images on Cabs -External

Shatabdi Train branding

Apollo Tyre

Hutch

Fully wrapped Bus

Few of the Outdoor Campaigns executed by us…

Dhaula Kuan

GIP- Noida

Grohe India

Rayban

Covered 12 cities in Rajsthan and Punjab

Delhi DND, Noida

HOME TOWN

Promotional Products

Good for Indoor and Outdoor Outlet DisplayPrinted on nonlit flexWith Matt finishSize: 3’x6’ 4’x6’

Roll up standee

On shop outlet promotional standPrinted on nonlit flexWith Matt finishSize: 3’x6’

Promotion stand

Contact Details

Servicing:Handheld:98919779919654195383

Anujk.hp@gmail.comsales@blueearthsoftwares.combig_ads@rediffmail.comc_desh@hotmail.comwww.bigads.co.in