retail branding solution
DESCRIPTION
We offer cost effective outdoor, Retail Branding and OOH Branding servicesTRANSCRIPT
Knowledge Based Marketing & Research
Ad Effectiveness Research
Brand Awareness Research
Competition analysis
Market Entry
Carry Bag Analysis
Footfall analysis
Concept testing and consultancy
Market simulation & range/price optimization
Market segmentation
Customer satisfaction
Buying Behavioral research
Perception analysis research
Knowledge
Consumer Marketing
- Road shows & Contact program
- Mall Promotions
- Product Promotions
- School Contact Program
- Sampling and Demonstration
Program- Corporate Programs
- In Shop & RWA activities
- Press Conference & Annual Meets
- Trade & Dealer Meets
Retail
• Glow sign board• Flange – lit/non-lit• Shutter painting• Self adhesive print on glass
fascia• The door to have a 5”x5”
sticker – brand inside
From the shop front perspective
• Wall branding• Beam branding• Pillar branding• Routed logo• Dangler chimes• Display stands• Acrylic mounts behind retailer
for poster installation
Inside the shop
Visual Merchandising & Signage
Samsung IT
Haier
Videocon
Pidilite
Benefits of Regular Merchandising
• Better relation with the partners due to regular visit.
• More visibility for the brand which results in higher brand recall, brand pull and thru put.
• More visibility results in better brand push.
• Regular merchandising gets regular market intelligence and better competition tracking.
• Regular visits ensures phased out POSM is removed and basic hygiene is maintained
Why Big Ads???• Experience in merchandising for top notch clients
• Official Merchandising Agency for; • Samsung IT • Haier• Videcon Electronic – North India• Pidilite Industries Ltd.• Aircel• Go Cheese
• Complete In-house fabrication/branding facility in Delhi.
• Extensive experience in servicing across cities therefore we at ‘Big Ads.’ can help in a holistic view.
Factory set-up• 1550 sq.ft. set up located in Delhi, Lucknow and Mumbai
• Facility of printing, fabrication and manufacturing along with all sorts of prototyping can be done by our efficient designer
• KONICA 6000 & My-jet printer for solvent printing, ROLAND machine for digital prints and ROLAND Plotter for vinyl cutting
• Manpower strength of appox. 25 people working round the clock to meet time lines
Printing & Production
WE HAVE A SOME EXPERIENCE A FEW OF AD-AGENCIES
Hansaoutsell Pvt. Ltd.Orienta Cine Advertising Pvt. Ltd.Jaguar Services Pvt. Ltd.TDI International Pvt. Ltd.Top MediaCrayons Grasslink Pvt. Ltd.Media ShopPerceptVivid Pvt. Ltd. (Bombay)Graffiti Pvt. Ltd. (Bombay)• Provide sampling, branding and other promotional stuff • Non-lit/ Back-lit print facility• Met with client’s time lines and got appreciation on the same• Nationwide coverage
Key Features
Out of Home
Our Approach
Step 1 : Identifying the TARGET AUDIENCE
Step 2 : Classification and evaluation of inventory within set parameters to identify the ideal locations
Step 3 : Design
Step 4 : Detailed plan with Execution guidelines
Step 5 : In time execution with Quality checks
Step 6 : Systematized monitoring & evaluation
Selection
Evaluation
Creative interpretation
Planning
Implementation
Review
We create detailing through
Why out of home
Factors Driving the Growth of OOH Media
•Started gaining attention, reason:Increasing ad-spends• Growing economy, better employment, hence people have more disposable incomes results in more consumption and purchase. • Hence the share over OOH media has also increased
Aptness in Rural Marketing• In rural areas the impact of OOH is high, as they do not have high literacy; therefore print is not the best medium for advertisers. • Significant power shortage doesn’t let TVCs to be effective either.
Malls & Maltiplexes: EDM Mall ,Ghaziabad.Spice Mall NoidaTDI Mall Rajouri GardenSahara Mall GurgaonSelect City DLF SaketAmbiance Mall Gurgaon
Our Clients
Corporate:TATA MotorsCox & Kings(I) Pvt. Ltd.Indian OilIndia Trade Promotion OrganizationiEnergizerRadio CityBig FMRadio MirchiHindware sanitary Pvt. Ltd. Etc.
1. Understand the Product / Company: By getting well acquainted with the client's goals, products & target
audience This knowledge proves beneficial in planning and creating an effective
advertising campaign
2. Plan & Create an Advertising Campaign: Once understand clients' need, the process of brainstorming and
planning beginsKeeping in mind the client's goals, which can range from…
..introducing new products in the market
..reiterating its brand's benefits
..attracting new customers or keeping in touch with old ones
How… Big Ads. differ from …others
Media Innovations
Look-walkers
The latest Look Media combining state-of-the-art, energy efficient Back-lit illumination with a portable lightweight billboard. Look Walker enables you to target busy city centers or areas with limited access in an engaging and professional manner.
Key Facts
• Sleek and Innovative design – gets the Wow factor advantage• Nationwide coverage• Target audiences where traditional media is non-existent• The Look-walkers while covering the roads have a minimum distance of 6 to 7feet while walking and 1.5 feet while standing thereby ensuring synchronized visibility • Provide sampling, branding and other promotional activities • Illuminated/Back-lit • An innovative marketing solution to attract and engage your audience
Reaching almost eight feet high, Look Walkers have high visibility from virtually any angle in the crowd.
Videocon Mobile & ING Life
Flood the streets with these vibrant, backlit signs and nobody will miss your messages.
Advertising images on Cabs -External
Shatabdi Train branding
Apollo Tyre
Hutch
Fully wrapped Bus
Few of the Outdoor Campaigns executed by us…
Dhaula Kuan
GIP- Noida
Grohe India
Rayban
Covered 12 cities in Rajsthan and Punjab
Delhi DND, Noida
HOME TOWN
Promotional Products
Good for Indoor and Outdoor Outlet DisplayPrinted on nonlit flexWith Matt finishSize: 3’x6’ 4’x6’
Roll up standee
On shop outlet promotional standPrinted on nonlit flexWith Matt finishSize: 3’x6’
Promotion stand
Contact Details
Servicing:Handheld:98919779919654195383