dy works approach to internet retail branding
DESCRIPTION
Using the DY Works 6 Box Model to plan better brand assets for your Online Retail brand. More details available on www.dyworks.inTRANSCRIPT
Why Brand Online?
What’s the branding need
Our discussion today will be focused on Communication
and Physical Evidence
Each Business Type has a different branding need across
Differentiation, Tangibility and Experience
What’s the branding need
DY Works 6 Box Model
Across the entire online journey of the consumer, your
brand can leverage communication and physical evidence
DY Works 6 Box Model
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DY Works 6 Box Model
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DY Works 6 Box Model
