desmania design retail & branding profile

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Page 1: Desmania design Retail & Branding Profile

f u s i o n o f e m o t i o n & r a t i o n a l e

Page 2: Desmania design Retail & Branding Profile

WE

Page 3: Desmania design Retail & Branding Profile

Desmania is amongst the top design houses in the country with core DNA in Packaging, Product, Retail & Branding design.

Page 4: Desmania design Retail & Branding Profile

DESMANIA

DESIGN & INNOVATION

BRANDINTERFACE

DESIGN

AUTOSTUDIO

ENGINEERING& CAD

BUSINESS DEVELOPMENT

FINANCE & ADMIN

C E N T R A L

DESIGNRESEARCH &STRATEGY

Page 5: Desmania design Retail & Branding Profile

DESMANIA DESIGN ORGANISATIONAL STRUCTURE

ID/GD CAD MKT ACC

INDUSTRIAL DESIGN / GRAPHIC DESIGN COMPUTER AIDED DRAFTING MARKETING ACCOUNTS

KEY INDICATORS

CEO & PRINCIPAL DESIGNER

SBU DELHI

AUTOMOTIVE STYLING STUDIO

MANESAR

SBU MUMBAI

ID/GD CADCLAY

MODELINGPROTO SHOP

MKT ACC ID/GD CAD MKT ACC

DESIGN DIRECTORHUMAN RESOURCE &

ADMINISTRATIONDESIGN DIRECTOR

Page 6: Desmania design Retail & Branding Profile

A private limited company, owned by

design professionals with a talented team of

designers from premier design schools.

Full service offices in Delhi, Gurgaon & Mumbai

Page 7: Desmania design Retail & Branding Profile

A 35 strong team, comprising industrial designers, graphic designers, engineers, modelers bolstered by a strong

support staff

Page 8: Desmania design Retail & Branding Profile

Backed by a state of the art infrastructure, with in-

house 3D printing, modeling workshop, paint shop and clay modeling to achieve

quality & speed.

Page 9: Desmania design Retail & Branding Profile

AWARDS

Page 10: Desmania design Retail & Branding Profile

AWARDWINNINGCOMPANY

Page 11: Desmania design Retail & Branding Profile

Product: Vicks Cough Drops JarClient: P&G

CII-BW Design Excellence Award

Page 12: Desmania design Retail & Branding Profile

I-design Awards

Product: Digital Measuring MachineClient: RolatapeCategory: Prosumer

Product: LED TorchlightClient: EvereadyCategory: Lighting

Product: Pediasure packagingClient: Abbott LaboratoriesCategory: Packaging

Page 13: Desmania design Retail & Branding Profile

Indiastar Awards 2010

Product: VLCC Beauty RangeClient: VLCC

Product: Men’s CareClient: Kaya Skin

Product: BubbalooClient: Cadburys

Page 14: Desmania design Retail & Branding Profile

Indiastar Awards 2012

Product: Alpenlibe EclairsClient: Perffetti

Page 15: Desmania design Retail & Branding Profile

Designomics Awards

Product: LED TorchlightClient: EvereadySale volume: 5.5L per month

Page 16: Desmania design Retail & Branding Profile

CLIENTS

Page 17: Desmania design Retail & Branding Profile

All

the

logo

s ar

e pr

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f the

ir re

spec

tive

com

pani

es

Page 18: Desmania design Retail & Branding Profile

WORK

Page 19: Desmania design Retail & Branding Profile

RETAIL

Page 20: Desmania design Retail & Branding Profile

MULTI BRAND DISPLAY POP/POS, P&G

Page 21: Desmania design Retail & Branding Profile

MULTI BRAND DISPLAY POP/POS, P&G

Page 22: Desmania design Retail & Branding Profile

TIDE FLOOR STAND, P&G

Page 23: Desmania design Retail & Branding Profile

PAMPERS FLOOR STAND, P&G

Page 24: Desmania design Retail & Branding Profile

PRINGLES FLOOR STAND, P&G

Page 25: Desmania design Retail & Branding Profile

SAFEGUARD, P&G

Page 26: Desmania design Retail & Branding Profile

PAMPERS POS, P&G

Page 27: Desmania design Retail & Branding Profile

Oral B 123

ORAL B POS

Page 28: Desmania design Retail & Branding Profile

ORAL B POS

Page 29: Desmania design Retail & Branding Profile

Colgate

COLGATE POS

Page 30: Desmania design Retail & Branding Profile

Colgate

COLGATE POS

Page 31: Desmania design Retail & Branding Profile

POP/POS for P&G,Gillette

GILLETTE COUNTER TOP

Page 32: Desmania design Retail & Branding Profile

GILLETTE FLOOR STAND

Page 33: Desmania design Retail & Branding Profile

BOOST ENERGY BAR, GSK

Page 34: Desmania design Retail & Branding Profile

POP/POS for HP

POS, HINDUTAN PENCIL

Page 35: Desmania design Retail & Branding Profile

Credits:Gaurav,Rajesh,Subodh

POS, GODREJ LOCKS

Page 36: Desmania design Retail & Branding Profile

DIP-TRIX DISPLAY, GENERAL MILLS

Page 37: Desmania design Retail & Branding Profile

SPACE DESIGN, DOMINO’S

Page 38: Desmania design Retail & Branding Profile

designdo-wheel

Page 39: Desmania design Retail & Branding Profile

VICKS MONOLITH, P&G

Page 40: Desmania design Retail & Branding Profile

STALL DESIGN, MONGINIS

Page 41: Desmania design Retail & Branding Profile

STORE SHELF STAND, AXIOM IKEN

Page 42: Desmania design Retail & Branding Profile

MULTIBRAND FLOOR STAND, HUL

Page 43: Desmania design Retail & Branding Profile

BRANDING

Page 44: Desmania design Retail & Branding Profile

Client: Amway

Brand: Attitude

Page 45: Desmania design Retail & Branding Profile

Client: Mahindra & Mahindra

Brand: Xylo

Page 46: Desmania design Retail & Branding Profile

Client: Mahindra & Mahindra

Brand: Earthmaster

Page 47: Desmania design Retail & Branding Profile

Client: Monginis Foods Pvt. Ltd.

Page 48: Desmania design Retail & Branding Profile

Client: Kesar Styles S.A.

Page 49: Desmania design Retail & Branding Profile

Client: Orange Software

Page 50: Desmania design Retail & Branding Profile

Client: Big Dance School

Page 51: Desmania design Retail & Branding Profile

Client: Aditya Birla

Brand: Graviera Fabrics

Page 52: Desmania design Retail & Branding Profile

Client: Venus Garments

Brand: UV&W

Page 53: Desmania design Retail & Branding Profile

Client: KS oils

Brand: Kalash Mustard Oil

Page 54: Desmania design Retail & Branding Profile

Client: Apparel Export Promotion Council

Page 55: Desmania design Retail & Branding Profile

Client: 28°

Brand: Chain Restaurants

Page 56: Desmania design Retail & Branding Profile

Client: World Environment Day

Theme: Green Haat

Page 57: Desmania design Retail & Branding Profile

Client: Bharat Plastics

Brand: Glamor

Page 58: Desmania design Retail & Branding Profile

Client: Mint Corp.

Brand: Nirvan

Page 59: Desmania design Retail & Branding Profile

BOOST ENERGY DRINK, GSK

Page 60: Desmania design Retail & Branding Profile
Page 61: Desmania design Retail & Branding Profile

KYSTAL SALT

Page 62: Desmania design Retail & Branding Profile

MADHU ICE CREAM

Page 63: Desmania design Retail & Branding Profile

BABY SAFFRON

Page 64: Desmania design Retail & Branding Profile

MORE WATER

Page 65: Desmania design Retail & Branding Profile

DAIRY PRODUCTS, PUNJAB SINDH

Page 66: Desmania design Retail & Branding Profile

BEAUTY RANGE, VLCC

Page 67: Desmania design Retail & Branding Profile

KALASH, KS OILS

Page 68: Desmania design Retail & Branding Profile

BRAND REJUVINATION, MONGINIS FOODS

Page 69: Desmania design Retail & Branding Profile

CREMICA LABEL, MRS. BECTORS

Page 70: Desmania design Retail & Branding Profile

CAMBAY TIGER POP PRAWNS, FRISH FOODS

Page 71: Desmania design Retail & Branding Profile

PEN PACK, LEXI PENS

Page 72: Desmania design Retail & Branding Profile

COOKWARE, GLAMOR

Tawa

Kadai

Casserole

Page 73: Desmania design Retail & Branding Profile

WONDERMIST AIRFRESHNERS, FLORA INDUSTRIES

Page 74: Desmania design Retail & Branding Profile

WONDERSPA HAND WASH, FLORA INDUSTRIES

Page 75: Desmania design Retail & Branding Profile

WONDERCLEAN DISHWASH, FLORA INDUSTRIES

Page 76: Desmania design Retail & Branding Profile

WONDERCLEAN FLOOR CLEANER, FLORA INDUSTRIES

Page 77: Desmania design Retail & Branding Profile

WONDERCLEAN TOILET CLEANER, FLORA INDUSTRIES

Page 78: Desmania design Retail & Branding Profile

WONDERCLEAN DETERGENT POWDER, FLORA INDUSTRIES

Page 79: Desmania design Retail & Branding Profile

PHOTO BOOTH SKIN, GAMA ENTERTAINMENT

Page 80: Desmania design Retail & Branding Profile

PHOTO BOOTH FRAMES, GAMA ENTERTAINMENT

Page 81: Desmania design Retail & Branding Profile

PHOTO BOOTH FRAMES, GAMA ENTERTAINMENT

Page 82: Desmania design Retail & Branding Profile

NIRVAN SOAPS & SHAMPOOS, MINT CORP

Page 83: Desmania design Retail & Branding Profile

Poster

Client: 28°

Brand: Chain Restaurants

Scope of Work: Identity Design

Menu

Page 84: Desmania design Retail & Branding Profile

Communication collaterals

Client: Big Dance School

Scope of Work: Identity Design

Page 85: Desmania design Retail & Branding Profile

Poster

Website

Page 86: Desmania design Retail & Branding Profile

Client: Indeutsch Industries

Page 87: Desmania design Retail & Branding Profile

Client: World Environment Day

Page 88: Desmania design Retail & Branding Profile

Client: Monginis Foods

Page 89: Desmania design Retail & Branding Profile

Client: Monginis Foods Pvt. Ltd.

Scope of Work: Online recipe book

Page 90: Desmania design Retail & Branding Profile

Client: Monginis Foods Pvt. Ltd.

Scope of Work: Online recipe book

Page 91: Desmania design Retail & Branding Profile

Client: Monginis Foods Pvt. Ltd.

Scope of Work: Online recipe book

Page 92: Desmania design Retail & Branding Profile

Client: JK Ansell

Page 93: Desmania design Retail & Branding Profile

Client: P&G

Page 94: Desmania design Retail & Branding Profile

OTHER WORK

Page 95: Desmania design Retail & Branding Profile

PRODUCT DESIGN & INNOVATION (PD&I)

PRODUCT . INNOVATION . INTERFACE . CFM

Page 96: Desmania design Retail & Branding Profile

AUTO STUDIO AT MANESAR

Page 97: Desmania design Retail & Branding Profile

TOY DESIGN & ECO PRODUCTS

Page 98: Desmania design Retail & Branding Profile

OUR WAY

Page 99: Desmania design Retail & Branding Profile

DESMANIA has an evolved design process with a holistic approach towards design.

Special emphasis is laid on refinement, optimization, simulation and DFM. We call it as CONCURRENT DESIGN

User needs are an integral part of design exploration.

The design process is divided into four phases SYSTEMS APPROACH

Page 100: Desmania design Retail & Branding Profile

DELIVERABLES

- DESIGN RESEARCH & INSIGHTS

- DESIGN CRITERIA

- CONCEPTS

- CONCEPT REFINEMENT

- CONCEPTUALISATION TILL SATISFACTION

w w w . d e s m a n i a . c o m

DESIGN YOGADESMANIAmantraTM

Page 101: Desmania design Retail & Branding Profile

DELIVERABLES

- FURTHER REFINEMENT

- AESTHETIC OPTIMIZATION

- MOULDABILITY & DFM

- PRELIMINARY CAE & SIMULATION (TOP LOAD, DROP TEST & MOULDFLOW)

- MOCK-UPS

- MOCK-UP REFINEMENT

- DESIGN OPTIMIZATION

DESIGN CHEMISTRY

Design Methodology

DESMANIAmantraTM

Page 102: Desmania design Retail & Branding Profile

DELIVERABLES

- CAD MODELS

- DETAILING

- FINAL SIMULATION & VERIFICATION

- RAPID PROTOTYPE

- REVISIT DESIGN

- DESIGN FINALISATION

Design Methodology

DESMANIAmantraTM TECHNOGRAPHY

Page 103: Desmania design Retail & Branding Profile

DELIVERABLES

- LIAISON WITH VENDOR

- PRODUCT GRAPHICS

- FINAL INPUTS

Design Methodology

DESMANIAmantraTM

GELLIFICATION

Page 104: Desmania design Retail & Branding Profile

THANK YOU