desmania design packaging & product design profile
TRANSCRIPT
f u s i o n o f e m o t i o n & r a t i o n a l e
WE
Desmania is amongst the top design houses in the country with core DNA in Packaging, Product, Retail & Branding design.
DESMANIA
DESIGN & INNOVATION
BRANDINTERFACE
DESIGN
AUTOSTUDIO
ENGINEERING& CAD
BUSINESS DEVELOPMENT
FINANCE & ADMIN
C E N T R A L
DESIGNRESEARCH &STRATEGY
DESMANIA DESIGN ORGANISATIONAL STRUCTURE
ID/GD CAD MKT ACC
INDUSTRIAL DESIGN / GRAPHIC DESIGN COMPUTER AIDED DRAFTING MARKETING ACCOUNTS
KEY INDICATORS
CEO & PRINCIPAL DESIGNER
SBU DELHI
AUTOMOTIVE STYLING STUDIO
MANESAR
SBU MUMBAI
ID/GD CADCLAY
MODELINGPROTO SHOP
MKT ACC ID/GD CAD MKT ACC
DESIGN DIRECTORHUMAN RESOURCE &
ADMINISTRATIONDESIGN DIRECTOR
A private limited company, owned by
design professionals with a talented team of
designers from premier design schools.
Full service offices in Delhi, Gurgaon & Mumbai
A 35 strong team, comprising industrial designers, graphic designers, engineers, modelers bolstered by a strong
support staff
Backed by a state of the art infrastructure, with in-
house 3D printing, modeling workshop, paint shop and clay modeling to achieve
quality & speed.
AWARDS
AWARDWINNINGCOMPANY
Product: Vicks Cough Drops JarClient: P&G
CII-BW Design Excellence Award
I-design Awards
Product: Digital Measuring MachineClient: RolatapeCategory: Prosumer
Product: LED TorchlightClient: EvereadyCategory: Lighting
Product: Pediasure packagingClient: Abbott LaboratoriesCategory: Packaging
Indiastar Awards 2010
Product: VLCC Beauty RangeClient: VLCC
Product: Men’s CareClient: Kaya Skin
Product: BubbalooClient: Cadburys
Indiastar Awards 2012
Product: Alpenlibe EclairsClient: Perffetti
Designomics Awards
Product: LED TorchlightClient: EvereadySale volume: 5.5L per month
CLIENTS
All
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pani
es
WORK
FMCG / PKG
LATEST LAUNCH
GOODKNIGHT XPRESS
PEDIASURE, ABBOTT NUTRITION
BUBBALOO, CADBURYS
HAIR OIL, ASWINI
AMLA SHAMPOO, ASWINI
AMLA SHAMPOO BOTTLE, ASWINI
ASWINI BABY OIL
GODREJ JUMPIN
WINNER OF DESIGN EXCELLENCE AWARD
VICKS COUGH DROPS, P&G
ALPENLIEBE ECLAIRS GIFT PACK
AFTERSHOWER, MARICO
PARACHUTE HAIR CREAM , MARICO
FOR INDIAN MARKET
FOR DUBAI MARKET
PARACHUTE HAIR CREAM , MARICO
FOR EGYPT MARKET
PARACHUTE HAIR CREAM , MARICO
HAIR PERFECT, MARICO
STREPSILS JAR,RECKETT BENSKER
KAYA MEN’S CARE
KAYA SKIN CLINIC
KAYA SKIN CLINIC, MARICO
PACKAGING & BRANDING, VLCC
BEAUTY RANGE, VLCC
PACKAGING & BRANDING, AMWAY
ADHESIVE CONTAINER DESIGN
NYLE SHAMPOO BOTTLE, CAVINKARE
SPINZ, CAVINKARE
SHAMPOO BOTTLE, SAHARA
GATORADE CONTAINER
KALASH, PACKAGING & BRANDING, KS OILS
KALASH, KS OILS
PANGHAT VANASPATI
CASSEROLE , MILTON
CASSEROLE , MILTON
CASSEROLE , MILTON
CASSEROLE , MILTON
FRUIT BOWL, MILTON
FRUIT BOWL, MILTON
FRUIT BOWL, MILTONCLARO PEN, MILTON
ULTA PERK, CADBURY’S
VICKS PACK OF 5, P&G
PAPER CARTON, OLAY
MOBILE ACCESSORY PACKAGING
OTBO u t o f t h e b o x
CHOCOLATE
Compressed MILO DROPS for travelers
MILO HFD
APPLIANCES
PRODUCT DESIGN & INNOVATION (PD&I)
PRODUCT . INNOVATION . INTERFACE . CFM
TORCH DESIGNEVEREADY LAUNCHED IN 2012
FRUIT BOWL, MILTONTORCH, EVEREADY
FRUIT BOWL, MILTONTORCH, EVEREADY
FRUIT BOWL, MILTONTORCH, EVEREADY
FRUIT BOWL, MILTONTORCH, EVEREADY
WATERPURIFIER, KENT
TOUCH RO WATER PURIFIERLIVPURELAUNCHED IN 2012
SALIENT FEATURES:
•HIGHLY DISRUPTIVE & MODERN FORM •REVERSE FORMAT – TANK AT THE BACK THAT MAKES THE FORM LOOK FLOATING AND LIGHT •INTELLEGENT WATER DISPENSING SYSTEM
CONCEPTUALISATION
SELECTION
PROPOSED PRODUCT REFRESH WITH ‘SELF SERVICE CALL’ FEATURE
4-in-1 WATER PURIFIEREUREKA FORBES LTD.LAUNCHED IN 2007
RO Water PurifierLivpureLAUNCHED IN 2012
SALIENT FEATURES:
•LARGE TANK CAPACITY FOR HEAVY USAGE •GLASS MOUNTING AREA •SWIVEL SPOUT FOR BOTTLE FILLING
GLACIER COOLERBAJAJLAUNCHED IN 2013
COOLER DESIGNBAJAJLAUNCHED IN 2011
DESERT COOLERKUNSTOCOMLAUNCHED IN 2009
Technomac Geyser Kunstocom
Armus Geyser Kunstocom
FOOD PROCESSORGLENLAUNCHED IN 2009
JMGGLENLAUNCHED IN 2011
SEMANTICS OF FRUIT
LED FAN DESIGN ORIENTLAUNCHED IN 2013 IDEATION
SALIENT FEATURES:
ALL METAL FAN WITH MOOD LIGHTING MODULE
CAN CHANGE THE OUTLOOK OF THE FAN WITH MOOD LED / FAN SPEED CONTROL THROUGH REMOTE
LED FAN DESIGN ORIENTLAUNCHED IN 2013
LED FAN FINISH VARIATIONS
ADRIAN FAN DESIGN ORIENTLAUNCHED IN 2013
CEILING FANV GUARDLAUNCHED IN 2011
CEILING FANV GUARDLAUNCHED IN 2011
FINAL PRODUCT
FAN FOR KIDS
“I like batman ”
“I love red color ”
“I want a strawberry in the center ”
KID’S FANORIENT FANSLAUNCHED IN 2007
RESEARCH . CONCEPTS . TRENDS
CONCEPTS . MOCK-UPS . CAD . GRAPHICS
DIGITAL MEASURING WHEEL
TECH PRODUCTS
Edu-projector for HCL
Payment Terminal for Pine Labs
Landline phone for Beetel
POS Terminal for GISIL
Laptop for HCL
LED TV
Sound Mixer for Pro-el, Italy
INSTRUMENTS
Spectrophotometer for Thermofisher
Gas chromatography for Thermofisher
Physiotherapy device for Bio
Mobile cath lab for allengers
CFM
CFM ON SEMI AUTOMATIC MACHINEVIDEOCONLAUNCHED IN 2011
CFM ON ACE WASHING MCWHIRLPOOLLAUNCHED IN 2010
CFM ON GRATIA FANORIENTLAUNCHED IN 2012
GRATIA CLASSORIENTLAUNCHED IN 2012
CFM ON GRATIA FANORIENTLAUNCHED IN 2012
OUR WAY
DESMANIA has an evolved design process with a holistic approach towards design.
Special emphasis is laid on refinement, optimization, simulation and DFM. We call it as CONCURRENT DESIGN
User needs are an integral part of design exploration.
The design process is divided into four phases SYSTEMS APPROACH
DELIVERABLES
- DESIGN RESEARCH & INSIGHTS
- DESIGN CRITERIA
- CONCEPTS
- CONCEPT REFINEMENT
- CONCEPTUALISATION TILL SATISFACTION
w w w . d e s m a n i a . c o m
DESIGN YOGADESMANIAmantraTM
DELIVERABLES
- FURTHER REFINEMENT
- AESTHETIC OPTIMIZATION
- MOULDABILITY & DFM
- PRELIMINARY CAE & SIMULATION (TOP LOAD, DROP TEST & MOULDFLOW)
- MOCK-UPS
- MOCK-UP REFINEMENT
- DESIGN OPTIMIZATION
DESIGN CHEMISTRY
Design Methodology
DESMANIAmantraTM
DELIVERABLES
- CAD MODELS
- DETAILING
- FINAL SIMULATION & VERIFICATION
- RAPID PROTOTYPE
- REVISIT DESIGN
- DESIGN FINALISATION
Design Methodology
DESMANIAmantraTM TECHNOGRAPHY
DELIVERABLES
- LIAISON WITH VENDOR
- PRODUCT GRAPHICS
- FINAL INPUTS
Design Methodology
DESMANIAmantraTM
GELLIFICATION
THANK YOU