research on preference of fast food

Study On Preference Of Customers Towards Road Side Eateries

A research methodology study

GROUP MEMBERS

• Mr. KENNY KURIAN

• MS. WINNIE MANOJ

• MS. NIKITA BANGERA

• MR. FENIL CHHEDA

INTRODUCTION

• Liberalization of the Indian economy in the early 1990s

• protests and non-acceptance from Indian consumers

• fast food industry is getting adapted to Indian food requirements

• Keeping in view the Indian habits and preferences towards food consumption

• The city is known for its distinctive street foods

• Many Mumbaikars like a small snack on the road in the evening

• People of Mumbai cut across barriers of class, religion, gender and ethnicity are passionate about street food

• gaining acceptance primarily from Indian youth and younger generations

OBJECTIVE

1.To study the demographic factor of eating roadside food.

2.To study percentage of costumers preferring roadside eateries

3.To know the reason behind the preference of roadside eateries.

4.To study is their any ill-effects of roadside eating.

5.To understand do quality of roadside eateries are important or the taste is important for costumers

ANALYSIS

AGE

10_20 21-30 31-40 41-50 50 & ABOVE0

10

20

30

40

50

60

70

Ages 4

Axis Title

GENDER

Male Female0

10

20

30

40

50

60

gender

Axis Title

Axis Title

QUALIFICATION

undergraduate graduate Post graduate0

10

20

30

40

50

60

Qualification

Axis Title

Axis Title

OCCUPATION

STUDENT SERVICE BUSINESS PROFESSION

Occupation 32 37 15 16

2.5

7.5

12.5

17.5

22.5

27.5

32.5

37.5

Axis Title

PREFER ROAD SIDE EATERIES 1

96%

4%

YesNo

2 FREQUENCY

Daily Alternate Days

Once in a Week

Once in 15 Days

Once in a month

12

28

22

10

14

Frequecy

PREFER EATING VEG OR NON VEG

62%

38%

Vegetarian Non Vegetarian

PREFERENCE OF FOOD 4

Chaat

Sandwich

Samosa

& Simila

r

Idil & sim

ilar

ChineseOth

er

22

1017

5

17

4

Preference of food

AVERAGE SPENDING

1 to 50 51 to 100 100 to 150 150 above0

5

10

15

20

25

30

35

Amount Spend

IMPORTANT FACTOR IN THE CHOICE OF EATING FROM ROADSIDE 6

Taste of Food Value For Money

Quick Service Quality Conveient0

5

10

15

20

25

30

35

40

45

PREFERED TIME TO EAT FROM ROAD SIDE7

Breakfast Lunch Evening Snacks

Dinner0

10

20

30

40

50

60

70

Time

Axis Title

Axis Title

Breakfast Lunch Evening Snacks Dinner

Time 6 5 66 9

5

15

25

35

45

55

65

Time

Time

No.

of p

eopl

e

RATINGS OF PRICES OF ROADSIDE EATERIES 8

Cheap Category 2 Category 3 Affordable Expensive0

10

20

30

40

50

60

70

Cost

Axis Title

Axis Title

DOES ROADSIDE PLACE PROVIDE FUN AND LEASURE

Yes No0

10

20

30

40

50

60

70

80

Fun And Leasure

Axis Title

Axis Title

ARE ROADSIDE FOOD HEALTHY

Yes Partly Yes No Partly No0

5

10

15

20

25

30

35

40

7

27

36

16

Health

HYGIENIC CONDITION 11

1 2 3 4 5

16 18

29

17

0

Hygiene

1 DRINKING FACILITIES 2

YesPartly Yes

NoPartly No

05

1015202530354045

Drinking Facalities

QUALITY OF FOOD SERVED

1 2 3 4 50

5

10

15

20

25

30

35

Quality

1 QUANTITY OF FOOD SERVED 4

Not Suffi-cent

Category 2 Category 3 4 HighlySuff-icent

Quantity 3 7 43 30 3

Quantity

Axis Title

SERVICE PROVIDED BY ROAD SIDE VENDORS

1 2 3 4 50

5

10

15

20

25

30

35

Service

Service

Axis Title

Axis Title

TASTE OF FOOD AT ROADSIDE

1 2 3 4 50

5

10

15

20

25

30

35

40

45

50

Taste

FINDINGS

FINDINGS

• Around 62% of the Sample Size are Vegetarian rest are non vegetarian.

• Chaats been ranked highest followed by Samos and Chinese have always been Indians favorite

• People are ready to spend about 1-50 Rs daily / alternatively on Roadside eateries

• Taste of food has always been a top priority for the raters ranked 40%followed by quality of food by 25% and value for money

• People mainly prefer to have their food by evening

• The water quality was not satisfactory

• Each and every day people choose to eat from Roadside

• An action plan was prepared

THANK YOU