product placement

WHAT IS PRODUCT PLACEMENT? HISTORICAL BACKGROUND HOW E.T. CHANGED EVERYTHING.. SEINFELD – THE JUNIOR MINT FRIENDS & OTHER TV-SHOWS THE REBIRTH OF JAMES BOND UNETHICAL PRODUCT PLACEMENT CONCLUSION

PRODUCT PLACEMENT

WHAT IS PRODUCT PLACEMENT?

EXCHANGE OF SERVICE HIDDEN CORPORATE MESSAGE DIFFERENT KIND OF PRODUCT PLACEMENT TIVO KILLED THE ADS?

HISTORICAL BACKGROUND

THE SILENT ERA THE 50´S A INNOCENT TIME?

HOW E.T. CHANGED EVERYTHING..

THE SPIELBERG ALIEN – A POP CULTURAL ICON IN THE 80´S M & M REFUSED TO PARTICIPATE REESE´S PIECES LEAPED 65 % AFTER THE PREMIERE NEW STANDARD FOR CORPORATE INVOLVEMENT IN FILMS

$

SEINFELD – A SHOW OF NOTHING CHANGED EVERYTHING

POPULAR 90´S SITCOM PRODUCTS A RECURRING THEME A SHOW ABOUT NOTHING 1993 - THE FIRST EPISODE DEVOTED TO A SINGLE BRAND

SEINFELD – A SHOW OF NOTHING CHANGED EVERYTHING

PLACEMENT ALLOWED JOKE ON THE BRAND CHANGED ATTITUDE TO PRODUCT PLACEMENT IN TV

FRIENDS

GLOBAL SUCCESS AIMED TO A YOUNG AUDIENCE PRODUCT PLACEMENT IN THE PLOT RALPH LAUREN VIRTUAL PRODUCT PLACEMENT

24

ABOUT A COUNTER TERRORIST UNIT -CTU

-REFLECTS THE REAL PARANOIA FOR TERRORISM PRODUCT PLACEMENT FOR CELL PHONES JUSTIFIED THE USE OF TORTURE IN IRAQ & AFGHANISTAN

FOR AMERICAN SOLDIERS

THE REBIRTH OF JAMES BOND

BOND MOVIES ALWAYS SHOWED NEW PRODUCTS MALE FANTASY OUTDATED AFTER THE COLD WAR AS WELL AS BONDS VALUES FRANCHISE UPDATED IN THE MID 90´S TIME TO SELL GADGETS..

”GOLDENEYE” 1995

A NEW LEVEL OF PROMOTION $3 MILLION TO SWITCH FROM ASTON MARTIN TO BMW Z3 FROM ROLEX OMEGA WATCHES

”TOMORROW NEVER DIES” 1997

CRITICIZED FOR TO MUCH COMMERCIAL, $160 MILLION FROM SPONSORS

ERICSSON ADMIT FAULTS BUT CONTINUE TO SUPPORT 007

”DIE ANOTHER DAY” 2002

NEW RECORD FOR PRODUCT PLACEMENT $35 MILLION TO RETURN BOND TO ASTON MARTIN

”CASINO ROYALE” 2006

HUGE ANTICIPATION FOR THE FIRST IAN FLEMING NOVEL THE TREND OF TEXAS´HOLDEM POKER FEWER BRANDS, MORE INVOLVEMENT NO FANTASY GADGETS

”QUANTUM OF SOLACE" 2008

FORD KA, SONY ERICSSON C902 CYBER-SHOT PHONE,

OCEAN SKY, JAMES BOND THE HARDEST SPONSORED ACTION HERO

UNETHICAL PRODUCT PLACEMENT

WHAT´S UNETHICAL PRODUCT PLACEMENT? PRODUCT PLACEMENT FOR 44 MAGNUM, A HUGE SUCCESS THE COMMERCIAL EFFECT OF 007´S NEW GUN WALTER P-99 GLOCK PROMOTION IN U.S. MARSHALS 1998

CONCLUSION

GOOD AND BAD PRODUCT PLACEMENT?

MOVIES MORE EXPENSIVE TO SHOOT THESE DAYS

IDENTITY PLACEMENT WHAT SHOULD BE ALLOWED?