nostalgia and sport facilities

Nostalgia and Sport Facilities

Nostalgia

• Resource to secure and maintain competitive advantage

• Difficult to manage• Fenway Park, Wrigley Field, Lambeau Stadium• Actively promote facility as a tourist

destination

Structures Within the Building

• Mythologize the past through promotion of past heroic achievements – Hall of Fame– Museum– Monuments– Statues– Produced videos

• Form a relationship with young prospective members of fan nation

American Sports Facility

• Icon of past, present and future greatness• Capitalize on heritage and related emotions– Structures– Features

• Architectural and aesthetic characteristics– High definition video scoreboard– Natural grass

Interactive Experiences

• Promotes children and adults to visit the facility

• Interactive experiences build a symbolic connection and increases spectator commitment

The Olympic FlameOpening Ceremonies

Olympic StadiumTrack Meet Configuration

2012 Flame ControversySymbolism of the Flame

• Represents the theft of fire from Zeus– Serves as a rallying point for

what the games are about• Togetherness, the Olympic

spirit• Olympic flame moved inside

stadium to allow for venue reconfiguring– Cauldron turned off– Dismantled & moved

• Torch re-lit after the move• An example of how London

Organizers are out of touch with regular people– “the flame is not a tourist

attraction”

• Ideally you want to have as many people as possible see it

Olympic Games Ticketing• London Organizing Committee

– Corporation and sponsors got the majority of tickets and are not showing up

– Real fans were left out – events were “sold out”

• To fill empty seats– Tickets given to students &

military personnel– Ticket holders are given

upgrades to better, vacant seats

– Allowing for re-sale

Olympic Tickets and Revenues

• Estimated total revenue = $7B• Ticket revenue = 5% - 7% of total revenue• Tickets folded into the $2.5B received from

corporate sponsors• Close to 1000 scalping investigations being

conducted