mobile apps and your business
Post on 16-Jan-2015
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Mobile Apps and Your Business
Scott Falboscott@front9technologies.com
What Are Mobile Apps?
Applications that run on Smartphones or other mobile devices
Utilities, entertainment, games, social, etc
Usually connected to the internet
Examples - iJuror
Examples - Shazam
Examples - Medscape
Why Are Apps Popular Now?
Consistent Platforms
Distribution Model
Low Barrier to Entry
Revenue Stream – Direct Sales
Revenue Stream – Advertising
Drive Sales for Other Products
Customer Experience
Enterprise Tools
What Does My Business Need to do to Start Releasing Apps?
A good idea
Join the Apple iOS Developer ProgramStandard - $99
Commercial distribution 70% of revenue Apple takes care of all payment processing, returns,
etc Requires app review and approval from Apple
Enterprise - $299 In House distribution No access to iTunes
Create the App!
App Idea to App Store
Document Your Idea
Sketch Your App
Contact an App Developer
Refine Your Idea
Receive an Estimate from the App Developer
Develop the App
Release the App!
Getting Your App Noticed
Quality Product
Well Designed Icon
Social Network Integration
Targeted Marketing
Free App Codes
App Updates
App Store Ecosystem
Over 50 Million iPhones Sold
Over 35 Million iPod Touches Sold
Over 8 Million iPads Sold
Nearly 300,000 Apps Available
iPhone Demographics
iPhone Demographics
iPhone Demographics
iPhone Demographics
Number of Apps and Downloads
Future for Apps
Mac Computer App Store
Apple TV Apps
iPhone on Verizon
‘Next Big Thing’?
Resources
Rehab Care Case Studyhttp://www.apple.com/iphone/business/profiles/
rehabcare/
Standard iOS Developer Programhttp://developer.apple.com/programs/ios/
Enterprise iOS Developer Programhttp://developer.apple.com/programs/ios/
enterprise/
Front9 Technologieshttp://www.front9technologies.com
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