mobile apps - the business & technology
DESCRIPTION
The presentation slide that I presented on Creatology (creative and technology) seminar, University of Indonesia, Dec 17, 2011.I used some materials from my previous presentations, but with some updated data.TRANSCRIPT
mobile apps - business & technology
Pekan Ristek, UI, dec 17, 2011
Andri Yadiandri (at) dycode (dot) com@andri_yadi
about me
the ceo of
start my own company & code for food
4 years in a row
Nokia Developer Champion
2011
8 years in mobile development
a movie freak
a social mobile app around movies and cinemas
movreak for all mobile platforms
i’ll try hard not to take a side
there’s a (kind of) new comer in apps business
Mobile Apps
1988 2007 2010 ?
Motorola 4500x iPhone iPad
before iPhone after iPhone
the history of mobile devices
how’s iPhone changed the mobile industry?
adapted from : http://www.cultofmac.com/103229/how-iphone-changed-the-world/
the face of smartphone will never be the same again
iPhone changed apps distribution
developer, developer, developer!
develop test distribute
multi-touch & gesture interface
kill physical keyboard & stylus
addiction to sensors (accelerometer, magnetometer, gyro)
iPhone (iOS) changed Mac & (possibly) desktop computing
natural scrolling
multi-touch gesture
auto save
Mac App Store
full-screen apps
launchpad
resume
7%
8%
10%
10%
54%
5%5%
1%
Apple HTCRIM NokiaSE SamsungMotorola LG
Operating Share Top Mobile Vendors Q2 2007
15%
11%
7%
67%
Apple HTCRIM Samsung
Operating Profit Share Top Mobile Vendors Q2 2011
© asymco.com
these two may change the course of mobile industry
4.6 Billion
mobile phones 70% of planet population
global smartphone penetration is nearing 10% ∼ 600M
© asymco.com
42 sampled countries
smartphone platforms sharesept 2011
© asymco.com
non-smart & smartphone smartphone
smartphone sales to pass computers in 2012 – Morgan Stanley
tablet sales to match desktop in 2013 – Morgan Stanley
by 2013, mobile phones will overtake PCs as the most common web access device worldwide – Merrill Lynch report
by 2015, feature phones in Japan will vanish – GREE CEO Yoshikazu Tanaka
Pirates of Silicon Valley © 2001 Turner Network Television
Pirates of Silicon Valley © 2001 Turner Network Television
i need apps!
how to develop mobile apps?
windows phone 7
Silverlight & XNAVisual Studio 2010 + WP7 Add-inExpression Blend
or Windows Phone SDK(VS2010 Express + Simulator + Expression Blend for WP7 + XNA Game Studio + Advertising SDK)
C++Qt SDK & Qt Creator IDEQt Quick (QML)
Nokia - Symbian & MeeGo
Series 40, S60, Symbian^3NetBeans or EclipseNokia SDK for Java (v1.1b)(with in-app purchase)
Nokia - Java
HTML, JS, CSSNokia Web Tools (v1.5) for Series40Symbian WRTNokia Mobile Web ComponentsWeb-enabled app with Qt
Nokia - Web Runtime
Objective-C & Web RuntimeiOS SDK + XcodeiOS Dev. Program (to test on the devices & apps submission)
iOS devices would be cool!
Java, NDK, Web Runtime, Adobe AirAndroid SDKEclipse + ADT PluginAndroid Platforms
JavaEclipse + BB Java Plug-inBlackBerry Java SDK (4.x - 7.x)BB Smartphone simulatorTips: download full installer
WebWorksRipple Emulator
BB Tablet OS(aka. QNX)
Adobe AIR SDKBlackBerry WebWork SDK for tabletBlackBerry Native SDK for Tablet OSBlackBerry Runtime for Android AppsVMWare to run the simulatorTablet OS image
Powerful
Weak
EasyHard
Mobile web
Java ME
C++
learn mobile apps platforms
iOS: http://developer.apple.com/ios
Windows Phone 7:http://create.msdn.com
Nokia Symbian & MeeGo:http://developer.nokia.com
Android:http://developer.android.com/
BlackBerry:http://us.blackberry.com/developers/
local communities
iOS: [email protected]
Windows Phone 7:http://[email protected]
Nokia Symbian/Java/Qt:http://nice.or.id
Android:[email protected]
developer golden rules
a huge, engaging consumer base
awesome development tools
application store
multiple ways of monetization
you wanna create mobile apps, how to monetize?
direct & indirect monetization
advertising
offers
referrals
paid apps
e/m-commerce
digital goods
subscriptions
donations
premium content/membership
in-app purchase
merchandise
but what’s angry bird business model, beside paid app?
over 500 million downloads
50 million this christmas alone
merchandising!
20 million toys this christmas alone
plan to do their own 3D movie
1M shirts & 1M plush toys every month
movreak
paid app free-mium
one more thing!
going B2B: it’s a huge market!
competition, competition, competition
they don’t have mobile app developers on their payroll
it’s a hype!
scarce skillful mobile app developers
why?
b2b case study
client: Astra International
an app for AUTO2000 & AstraWorldcustomers
we do for iOS, honeycomb, blackberry
> USD50K, 5 resources
harlinger courant
a newspaper app for a newspaper company in Netherlands
2 resources, >EUR10K
CIMBClicks Indonesia
2 resources, 5 days
> USD2,000
apps for principal
create our own apps, but getting funded by principal
common practices
do custom development
(division 1)
do product development
(division 2)
DYCODE IS HIRING!
developersWANTED!
CMOWANTED!
UI/UX designerWANTED!
my company do all mobile platforms!
if you think you’re awesome, either mobile developer guru or still early learner, send your awesome CV to hrd [at] dycode.com
