business of mobile apps

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The Business of Mobile Apps Feb 22 nd 2014 @sree_raman | @shauryaBT #GBGmumbai| @GBGmumbai

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Learn the basics of Mobile Apps Business. This presentation was from GBG Mumbai's event on Feb 22nd around the same topic. Presentation by @sree_raman

TRANSCRIPT

Page 1: Business of Mobile Apps

The Business of Mobile Apps

Feb 22nd 2014

@sree_raman | @shauryaBT #GBGmumbai | @GBGmumbai

Page 2: Business of Mobile Apps

The scope

Apps as a Business• Ideate, Build, Promote,

Generate Revenue

Apps for Business• Build and Bill

Page 3: Business of Mobile Apps

Apps for Business

Page 4: Business of Mobile Apps

Apps for Business - The ‘Build & Bill’ Model

• Reach your existing clients

• Leverage your exiting design & programming team

• Scale up from building simple apps to dynamic apps

• Add further skills to deliver apps for all OS/Devices

• Ancillary revenue through updating the apps as technology

progress

Press the right button!Apps for business are to be seen as a marketing expense, and not as a revenue generator.

Page 5: Business of Mobile Apps

Apps for Business – Mantra 1

1. Make customer’s life easy2. Put a modern face to your business

Page 6: Business of Mobile Apps

Apps for Business – Mantra 2

1. Increase brand loyalty2. Increase customer retention

Page 7: Business of Mobile Apps

Apps for Business – Mantra 3

1. Make employees life easy2. Promote collaborated work possible 3. Leverage BYOD to your advantage

Page 8: Business of Mobile Apps

Apps for Business – Mantra 4

1. Fancy & Novelty apps – A virtual catalogue 2. Utility & Service

Page 9: Business of Mobile Apps

Apps as a Business

Page 10: Business of Mobile Apps

Apps

The basics of

BusinessThere’s an app for that!

Page 11: Business of Mobile Apps

The fundamental

Be it your time, money or resources

Page 12: Business of Mobile Apps

The need

“Everything that can be invented has been invented”Charles H. Duell Commissioner, U.S. patent office, 1899

Page 13: Business of Mobile Apps

The need

“If I had asked people what they wanted, they would have said faster horses.”- Henry Ford

Don’t ask. Observe.

Page 14: Business of Mobile Apps

The need

Make it bulls#!t proof

PC Reboot Handle Poop Log Baby cry decipher

Page 15: Business of Mobile Apps

The problem

What’s the problem here?

Can I make the cars faster?

Can I make the cars faster?

Can I ship stuff

overnight?

Can I ship stuff

overnight?

How to organize the

world’s information?

How to organize the

world’s information?

Can we go beyond SMS?

Can we go beyond SMS?

Enzo Ferrari Brian Acton &

Jan KoumLarry Page & Sergey Brin

Frederick W. Smith

Page 16: Business of Mobile Apps

The solution

Solve one problem at a time, differently

Page 17: Business of Mobile Apps

The build

3 immutable laws

• Is the problem completely solvable?

• Is it practical?

• Does the cost benefit make sense for the customer?

Page 18: Business of Mobile Apps

The build

Get moving, that’s equally important

Page 19: Business of Mobile Apps

The marketing mantras

• Getting listed in the app store is not a marketing strategy!

• Social media, SEO & ASO are mere hygiene factors

• Don’t wake up to marketing someday, practice it everyday.

• Follow the 1-1-1 rule (Message, TG, CTA)

• Tell a great story

• Target influencers & get WOM

• Think globally

Page 20: Business of Mobile Apps

The purpose

Are your customers happy?

Page 21: Business of Mobile Apps

The monies

• Who’s paying your bills? – Users or Advertisers

• Challenge the existing systems

• Look for ancillary revenues

Page 22: Business of Mobile Apps

Summary

• Identify a need & provide a realistic solution

• Match benefits to costs

• Fail fast, get started and keep moving

• Marketing is a commitment, not just a campaign

• Have a purpose & think global

• Money matter, think who’s paying your bills

Page 23: Business of Mobile Apps

Q&A

Thank You!

Sreeraman Thiagarajan

@sree_raman