mobile apps business models - daniel bartel
DESCRIPTION
Daniel Bartel shares his insights regarding the different business models mobile developers are using to grow their business. - Iran Web and Mobile ConferenceTRANSCRIPT
20/02/2014
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Mobile Apps &
- BusinessDaniel Bartel (Germany) | Twitter: @danbar87
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About Daniel Bartel
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Hands-onConsultant
• Corp. Entrepreneurship• Design Thinking• Lean Startup
LeanEntrepreneur
• Human-Centered• Community-Builder• 5 Projects, 1 Success
AwesomeOrganizer
• Mostly Non-Profit• Certified SW Facilitator• OuiShare / KoKonsum
1. Who of you used the Mobile
Phone as an Alarm Clock this
morning?
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2. Who of you used a
Smartphone or Tablet today?
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Mobile Devices becomes our best
friend!
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Market for SIM-enabled Connections is booming
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Data Traffic grows exponentially@danbar87
Data Traffic grows exponentially@danbar87
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App-Downloads are mostly free!
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free paid
Games and Education are Top 2 categories@danbar87
Source: Statistica.com
App-ocalypse!
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Smartphone is the new Multitool!
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Knowledge / Education@danbar87
Stuff
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Living
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Activities & Goal Keeping
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Games & Realtime Chats
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Pictures / Sharing
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Clothes & Microwork
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Food
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Payment
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Location-Based
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Carsharing
• Classical / Ad Hoc • p2p
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To go: Keyless p2p-Carsharing
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Ridesharing
• Ad Hoc
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Real-Time Traffic
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Next Level: Aggregation
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TV / News
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What are the popular Business
Models?
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1. One-Time Purchase
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2. Free Trial
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3. Freemium
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4. Subscription
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„Das erste Jahr ist KOSTENLOS! (0,99 US-Dollar pro Jahr danach)“
@danbar87
5. Ad-Financed
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6. In-App Purchase
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7. Hardware
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8. Agency, Development etc.
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Outlook:
Global Key Trends in 2014Top mobile trends 2014 from Golden Gekko
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Context matters for your customers
Source: Top mobile trends 2014 from Golden Gekko
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Apps still winning vs. mobile web
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Source: Top mobile trends 2014 from Golden Gekko
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Apps changing the way enterprises
work
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Source: Top mobile trends 2014 from Golden Gekko
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Market for Wearable will start
in 2014
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Source: Top mobile trends 2014 from Golden Gekko
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eMail will become #1 marketing
channel
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Source: Top mobile trends 2014 from Golden Gekko
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B2C - Real time communication
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Source: Top mobile trends 2014 from Golden Gekko
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Identity and privacy will find a
balance
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Source: Top mobile trends 2014 from Golden Gekko
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A few big players shape the mobile
advertising space
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Source: Top mobile trends 2014 from Golden Gekko
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Mobile Payment breakthrough
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Source: Top mobile trends 2014 from Golden Gekko
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Internet of things will go
mainstream
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Source: Top mobile trends 2014 from Golden Gekko
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6 Tips for you
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@danbar87
6 Tips to lead the conversation:
1. Experiment with different revenue models
2. Check usage-behaviours of your targeted group
3. Use Lean Startup to stay flexible and adapt
4. Think Hardware and Ecosystem
5. Transfer successful business models to your country
6. Engage in discussions about the future of the web
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Thank you!
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