marketing yourself on linkedin

Marketing Yourself on LinkedIn

Hawkeye Continuing EducationKatie Noonan

About me

BA: Marketing, UNI Fmr. PR/Social Media – Hellman Current Corporate & Community

Relations, UNIBusiness

Copies of PPT available at… http://www.slideshare.net/

kmnoon/marketing-yourself-on-linkedin

What is LinkedIn?

“The world’s largest professional network”http://www.youtube.com/watch?v=ZVlUwwgOfKw

The Social Media Revolution: http://youtu.be/3SuNx0UrnEo

About LinkedIn

Started in living room of co-founder in 2002

Official launch in May 2003 Publicly held company 120 million members

6.5 million students9 million recent graduates

Members in more than 200 countries

Executives from all Fortune 500 companies

LinkedIn Global Recruiting Trends Who was surveyed

Surveyed 1,166 recruiting professionals in the U.S. who have a LinkedIn Profile

Companies of all sizes represented Internal and 3rd party recruiters

LinkedIn Global Recruiting Trends (cont.) Key Findings

Most companies in the US use social professional networking for recruiting; almost one in three use it as a major hiring source

Competitive pressures are major motivator

Biggest need not being met by traditional tools – candidates

Report available at http://talent.linkedin.com/success-toolkit

How to use LinkedIn

1. Create your profile2. Build your network3. Position yourself as an expert

1. Create your profile

Creating a LinkedIn profile is simple.

All you need is a valid email

Basic Information

Summary

Experience

Education

Additional Information

Websites Twitter Honors and awards Contact for…

Understanding Features

Privacy Controls Public Profile Profile Stats Inbox Companies Groups Applications Jobs

Privacy Controls

Profile Email preferences Groups, companies & applications Account

Public Profile

What EVERYONE sees Set your URL

Profile Stats

Inbox

Companies

Your companies Search other companies Desirable companies

Groups

Applications

Add to your profile Share and collaborate Add to your homepage or profile

Jobs

Search for jobsJob seeker toolkitJobs you may be interested inSearch jobs by keyword

Post a job

2. Build your network

Network Statistics

3. Position yourself as an expert Recommendations Network Explore

Recommendations

Ask for recommendationsFormer and current colleagues SupervisorsClassmatesClientsEmployees

Network

Share valuable information regarding your industry and organization

Be involved with your connections Join relevant groups and participate

in discussions

Explore

Explore beyond your profile Do your homework

Available Upgrades

Business, Business Plus, or Executive

Questions?