making social and digital media work for you

Making social and digital media work for you

This presentation is aimed at supporting the AUA@OU Professional development programme

Lawrie Phipps(with thanks to Dave Cormier and Dave White)

The landscape

Today

• Who are you? – Managing your ‘personal brand’– institutional versus individual

• Aggregating you– CPD

• Risk and reward– Why do it?

Social media refers to interactions among people

How they create, share, and exchange information and ideas

Don't Leave College Without These 10 Digital Skills*

*http://mashable.com/2013/05/06/digital-skills-college/

1. Setting Up a Wi-Fi Network

2. Backing Up to the Cloud

3. Basic Photo Editing

4. Basic Video Editing

5. Google Drive and Microsoft Office

6. HTML and Basic Coding

7. Setting Up a Website and Domain

8. Converting File Formats

9. Online Banking

10. Branding Yourself

Protoplasma Kid/WikimediaCommons

Individual as Institution

Characteristics

• Highly visible, perhaps persistent

• Readily engage in dialogue

• Collaborations and part of networks (connectivist in

their approach?)

• Sometimes off topic

Cult of the celebrity

Institutional responses?

Individuals are chaotic, this can lead to new knowledge, learning and outcomes.Academic practice is now played out on an increasingly digital canvas, recognise when individuals are becoming institutions, support them.

Institutional responses

it's you not the university

it's you and not an advertisement

It's you over time, not just you today

What does your Social Media presence say about you?

What does the internet say about me?

What

Visitor vs resident

Tells people who you are

individual identify is now less private

minute details of individual private lives are constantly beamed into my consciousness

AND I WILL JUDGE YOU

Your opportunity to tell people who you think you are?

Your network is who you are!

http://blog.hudsonhorizons.com/Article/Social-Media-Cost-Me-My-Job.htm

To prospective employees, colleagues and clients, you are who the internet says you are.

Who is controlling that for you?

Risk

Activity

• Either on the flipcharts / paper or on • http://padlet.com/wall/AUA_OU

Risk to you Risks to colleagues

Risks to organisation

IPR and Social Media• Am I creating content?• Am I using third party content?• Are third parties contributing content?• Am I collecting personal information?• Am I adapting third party content?• Am I working for/within a public sector organisation?• Am I responsible for a website/service?• Am I employing somebody to create content?• Am I being employed to create content?

Web2rights.org

Content

• Meetings • Events• Workshops• Critical Incidents• News

Linked-in

• Create or Participate in groups• Endorsements and recommendations• Profile• Link in and link out

Twitter

• Make a decision• Join in, have a conversation, in the open• Ask questions• Tweet, link retweet

Pinterest

• Visual is key! Present information• Powerpoint is a good, cheap way of creating

an infographic• Create specific topic boards• Browse for content.

Google+

• Classify content • Link to your Google documents and images• Post regularly• Hangout with your Community

Back to Visitor and ResidentsPersonal

Professional

ResidentVisitor