making digital work, introduction to the workshop
DESCRIPTION
Introduction to Boulder Digital Works, Making Digital Work, NYC Workshop, Dec 2 and 3 2010TRANSCRIPT
WELCOME TO MAKING DIGITAL
WORK NYC 2010
mullen.comedwardboches.com@edwardboches
Tuesday, November 30, 2010
#bdwny
Tuesday, November 30, 2010
Why are you here?
Tuesday, November 30, 2010
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Lumbering advertising behemoths have advantages over
smaller, cutting-edge firms
Tuesday, November 30, 2010
In transformative markets, incumbents rarely survive
Tuesday, November 30, 2010
Tuesday, November 30, 2010
500,000,000 (FB)86,000 (YT)10,000,000,000 (Tweets)5,000,000,000
5,000,000,000500,000,00050,000,000
86,000
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Coding is more prized than copywriting
Tuesday, November 30, 2010
XBox or Google on the resume trump BBDO or Grey on the resume
Tuesday, November 30, 2010
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Tuesday, November 30, 2010
We are living through the disorientation that comes from
including 2 billion new participants in a media landscape
previously operated by a small group of professionals.
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
We regretfully admit that something has happened off the Gulf Coast.
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A new mindset
Tuesday, November 30, 2010
audiencemessages
targetmedia plan
penetrate
communityexperiencesinviteinterest plancollaborate
Tuesday, November 30, 2010
User experience and engagement are the new
art and copy
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
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A new brief
Tuesday, November 30, 2010
Interactive, Participatory, Shareable, Useful
Tuesday, November 30, 2010
T-shaped people and better collaboration
Tuesday, November 30, 2010
analytics
copywriter
art director
web designer
IA/UX
programmer
video producer
content strategist
connection planner
PR/social media
media
Tuesday, November 30, 2010
CWAD
CWDesignUXSocial
CWADSocialMobile
DesignUXTechMobile
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= 1
= 6
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Tuesday, November 30, 2010
Learn by doing
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Tuesday, November 30, 2010
Day One
Strategy for the digital age
New teams and processes
Workshop: revealing anxieties
From websites to eco-systems
Great creative: what and how
How to actually make stuff
Workshop: Make something
Day Two
Panel: new models and lesson
Changing an organization
Workshop: Make something
Role of creative technologist
Propagation Planning
Workshop: Go forth and propagate
Tuesday, November 30, 2010