making social and digital media work for you
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Making social and digital media work for you This presentation is aimed at supporting the AUA@OU Professional development programmeTRANSCRIPT
Making social and digital media work for you
This presentation is aimed at supporting the AUA@OU Professional development programme
Lawrie Phipps(with thanks to Dave Cormier and Dave White)
The landscape
Today
• Who are you? – Managing your ‘personal brand’– institutional versus individual
• Aggregating you– CPD
• Risk and reward– Why do it?
Social media refers to interactions among people
How they create, share, and exchange information and ideas
Don't Leave College Without These 10 Digital Skills*
*http://mashable.com/2013/05/06/digital-skills-college/
1. Setting Up a Wi-Fi Network
2. Backing Up to the Cloud
3. Basic Photo Editing
4. Basic Video Editing
5. Google Drive and Microsoft Office
6. HTML and Basic Coding
7. Setting Up a Website and Domain
8. Converting File Formats
9. Online Banking
10. Branding Yourself
Protoplasma Kid/WikimediaCommons
Individual as Institution
Characteristics
• Highly visible, perhaps persistent
• Readily engage in dialogue
• Collaborations and part of networks (connectivist in
their approach?)
• Sometimes off topic
Cult of the celebrity
Institutional responses?
Individuals are chaotic, this can lead to new knowledge, learning and outcomes.Academic practice is now played out on an increasingly digital canvas, recognise when individuals are becoming institutions, support them.
Institutional responses
it's you not the university
it's you and not an advertisement
It's you over time, not just you today
What does your Social Media presence say about you?
What does the internet say about me?
What
Visitor vs resident
Tells people who you are
individual identify is now less private
minute details of individual private lives are constantly beamed into my consciousness
AND I WILL JUDGE YOU
Your opportunity to tell people who you think you are?
Your network is who you are!
http://blog.hudsonhorizons.com/Article/Social-Media-Cost-Me-My-Job.htm
To prospective employees, colleagues and clients, you are who the internet says you are.
Who is controlling that for you?
Risk
Activity
• Either on the flipcharts / paper or on • http://padlet.com/wall/AUA_OU
Risk to you Risks to colleagues
Risks to organisation
IPR and Social Media• Am I creating content?• Am I using third party content?• Are third parties contributing content?• Am I collecting personal information?• Am I adapting third party content?• Am I working for/within a public sector organisation?• Am I responsible for a website/service?• Am I employing somebody to create content?• Am I being employed to create content?
Web2rights.org
Content
• Meetings • Events• Workshops• Critical Incidents• News
Linked-in
• Create or Participate in groups• Endorsements and recommendations• Profile• Link in and link out
• Make a decision• Join in, have a conversation, in the open• Ask questions• Tweet, link retweet
• Visual is key! Present information• Powerpoint is a good, cheap way of creating
an infographic• Create specific topic boards• Browse for content.
Google+
• Classify content • Link to your Google documents and images• Post regularly• Hangout with your Community
Back to Visitor and ResidentsPersonal
Professional
ResidentVisitor