mick say social media coaching consultant digital endorsements: making social media work for road...
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Mick SaySocial Media Coaching Consultant
Digital Endorsements: making social media work for road safety
Mick Say
Born: 1961 Brotton, Cleveland. UKBase: Herne, Kent
First Job: Vacuum Cleaner Salesman
Career: Field Sales Professional Field Sales Manager Sales Director Sales and Marketing Director Business Development Consultant
Business: The Online Marketing Academy Online Business Development Consultant
Website Development
Search Engine Optimisation
Social & Digital Media Strategy
Inbound Marketing
Online Marketing Strategy
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Make you look good
Get you Found
Amplify & Project
Win & retain more customers
Grow the business
Overwhelm low quality and potentially dangerous web content with accurate,
meaningful road safety information.
Social Media
Social Media includes web-based and mobile technologies used to turn communication into interactive dialogue.
Definition “Social Media”
Social Media > is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, that allow the creation and exchange of user-generated content.
Use “Social Media”
Social Media is media for social interaction as a super-set beyond social communication.
Enabled by freely accessible and scalable communication techniques which have substantially changed the way individuals, communities and organisations communicate.
Social Media can be used to fuel interest in a product, a cause, a brand or any organisational message…
Why is Social Media Important ?
It’s the number 1 Activity on the web…
When the America marine was ordered to mount the camel for a positive press opportunity.
Love it or hate it this is the language of social media
Ordinary people at every intellectual level are given the opportunity to take a story and spin it their way.
Tony HaywardThings could have been different…
Example of negative spinning:
When Tony Hayward said:“I’d like my life back”
Example’s of negative spinning:
When Safety CamerasAre misrepresented !
People Don’t Understand
Social Media
Social Media ?• It’s a waist of time !• It’s a waist of resources !• It could embarrass us !• We don’t trust our staff to use it wisely ?• Our Communication policy forbids it’s use
Policy Makers
Negative media Swamps positive media created by responsible stakeholders and budget is squandered.
As a result of Policy Maker misunderstanding
At last a positive Image……
Found on a forum with…
Lots of links and adverts for Safety Camera Detection Devices.
http://www.pocketgpsworld.com
Negative media and conversation swamp the positive
WHY ?
People Don’t Understand
Digital Marketing
Policy Makers
“Digital Language” is a phenomenon of the “Digital Age”
Armed with the knowledge that the majority of people search for
“Speed Cameras”
Why do we focus copy written for “Safety Cameras”
With just a little SEO copy writing and digital strategy training we can utilise both phrases without
prejudicing corporate responsibility.
DiscoverabilityPopulate the internet with enough content to ensure that our websites are found when consumers search
for road safety related information
“are speed cameras a stealth tax?”
Internet Marketing
Online Marketing
Digital Marketing
Social Media Marketing
Inbound Marketing
Here’s how Inbound Marketing works:
A: Write about what people search for! … then
B: Distribute it through a wide and deep network
@[email protected] [email protected]
LinkedIn Ecademy
YouTube Video Road
Safety Website& blog
Facebook Page
Google +
YouTube
Quora
Facebook Groups
Find all the negatives people write about
“are speed cameras a stealth tax?”
Write positively on the same title and subject matter
Feed this into your strategic plan, your content distribution roadmap.
Website
Capture Contacts
CRM
Link Building
Twitter Productivity & Content Syndication Tools
FaceBook Pinterest LinkedInYouTube Google +
Digital Marketing Roadmap
SEO
Customers
100+ OtherSocial
Networks
Article writing on third party websites and blogs
Mobile Apps
Use Google best practice copywriting and SEO techniques to ensure that the SPIDER
indexes your web pages meaningfully
Turn on keypad
Press down MENU button for a few seconds and the word Ready will appear.
