location based transmedia storytelling: enhancing the tourism experience

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Location Based Transmedia Storytelling: Enhancing the

Tourism Experience

Soraia Ferreira

INESC TEC/ INESC Porto

University of Porto, Porto, Portugal

Advisors: Artur Pimenta Alves and Célia Quico

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Agenda

• Literature Review

• Problem Statement

• Research Aim & Objectives

• Proposed Methodology

• Anticipated Findings

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Literature Review

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Literature Review

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Literature Review

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Literature Review

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Problem Statement

• The impact of transmedia storytelling in tourism remains to be studied. Understanding the benefits and constrains that these techniques bring to the tourism industry is key.

• Location Based Transmedia Storytelling – the art of telling stories based on a specific location through multiple-media platforms with audience participation, where each storyline makes a valuable and distinctive contribution to the story.

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Research Aim & Objectives

This research aims to understand the impact of the use of location based transmedia storytelling techniques in tourism, particularly the advantages, disadvantages and best practices.

• Can transmedia storytelling transform touristic visits into more engaging experiences?

• How do tourists behave across the different platforms?

• What content do tourists create, share and how frequently?

• Which are the best analytic tools?

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Proposed Methodology

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Anticipated Findings

• Industry - best practices examples of LBTS products as well as a technological product that can be adapted to tourism in other parts of the world.

• Academia - contribute to an emerging theoretical understanding of LBTS techniques, which can support new initiatives in this field of research and add to our understanding of why storytelling will be commercially important to tourism.

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Acknowledgements

Thank You!

@soraiaferreira

soraia.ferreira@yellow.pt

www.travelplot.com