linkedin strategy

Strategy for

Target Audience• Professionals who are looking for

talents• Different variations according to

demographics

Why

• Facebook of the business world, it's more influential than ever

What are Direct Ads?

• The ads allow advertisers to reach a targeted professional audience of their choosing. Advertisements contain lines of text, a small image or logo (optional), an interactive display, as well as a link to the advertiser's profile on LinkedIn.

• Cost to the advertiser is based on the number of ad impressions or ad clicks that his advertisement receives.

Who and How can we target?

Target:HR Professionals from various industries

Target by:IndustryCompanyJob TitleSizeSeniorityGenderAgeAnd More

What Kind of Advertisements can we have?

• Media Box

• Banner Ad

• Text Hyperlink

Media Box – Large Ad

• Linkedin’s primary ad placement location is featured on the user’s home and profile pages, located on the upper right side of the page. A lot of advertisers are putting flash driven, interactive ads in this location.

Banner Ads

• Banner Ad’s work like your typical banner ad on other sites. Advertisers are placing both non-interactive and interactive banners on Linkedin. Featured on the bottom of the page.

Text Hyperlink• Similar to simple PPC ads this Linkedin DirectAd is featured in text format.

Usually located at the top of the user’s page.

How Often Does an Ad Show Up

Depends on Account - Varies

• Depends on our ad’s performance• Bid and Budget Values• Other Active Advertisements• Ad inventory levels within Linkedin ad

network

Linkedin Cannot Promise any Specific amount of ad placements or time frames of ad placements

Facts about the Ad System• 24 Hours to process your ad metrics. You will see analytical results

• Add Placement is not done through keywords or key phrase bidding.

• It is done simply by targeting a particular audience.

• Base Price $10 for 1,000 impressions. $3-$6 for overall (based off of approximations)

• Pre-Paid Account System, minimum starting investment of $25

LinkedIn DirectAds Reviews

Negatives• Keywords are not that important. You can

target by demographic, but you don’t have the ability to target your audience with keywords.

• Not a whole lot of success stories from companies using LinkedIn. Nobody has really come out and said it brought about large increase in sales, leads, etc.

• Performance is a mystery. Not a lot of data on past performance metrics.

Positives • LinkedIn provides detailed demographic

information and allows you to customize the potential of your ad placements.

• Very simple process and straightforward payment method.

• Don’t have the hassle of managing a keyword strategy

More Specific Ad Targeting: EVENTS

• Create Powerful Events• Hosting an event is a great way to build the business• Due to the viral nature of LinkedIn, once someone

RSVPs to your event, it shows up on the home profile of everyone that person is connected to, spreading the message for us.

Send Personal Messages

• Once we find leads, we can send them personalized messages.

• Use of InMails (depend on Budget)

Linked Apps: Job Insider

LinkedIn Groups: Receive Tons of New Leads Daily

• Creating a LinkedIn group gives us the ability to generate an amazing number of leads from high-end decision makers.

• Groups based on Industry professionals (HR people) requirements

How to maximize our LinkedIn group

• Add keywords in the description of our group to increase our search rankings on LinkedIn’s search section.

• Add keywords in the title of the group to be found on Google.• Add our company website or blog to the group to drive traffic

to our site.• Add our blog RSS feed to the group so every new article is

automatically posted to the home page of every group member.

• Send a weekly message that adds value for group members and drives traffic back to your site.

• Connect people in the group by making introductions to those who could potentially do business with one another.

Ask Questions & Build Credibility

• Get the answers you need from some of the top experts in the world.

• Set up the “Answers Application” on the bottom right-hand side of your home page for the subjects you know best.

Contd.

Then, when you see a question pop up that you know the answer to, follow these steps:

• Research the person who asked the question, and find a way to tie in a personal response with something from their LinkedIn profile.

• Be as helpful and resourceful as possible when answering the question. Give tips, website links with additional information, or even recommend someone who is the best expert on that topic.

• Leave the answer with an open invitation for more communication by asking them to contact you privately if they need any extra help.