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Post on 13-Dec-2015
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to gain empathy
to explore
to test
to inspire
get deeper understanding
build to think
learn and refine solutions
inspire with your prototype
prototype: why?
prototype rough and rapid
identify the variable
you want to explore
let go of yourprototypes
createexperiences
prototype: how?
client dinnersfocus groups
usability centers
surveysweb analytics
beta testing
pre-release
testing with users...
1. let the user experience the prototype
set the scene for the new world with
your prototype
give a short explanation to set
context
act like a guide (not a lead)
2. observe the experience
capture what worked, and what
didn’t work
see how people use and mis-use your
prototype
listen > talk to give users a chance to
interpret
3. engage the user
iterate on the fly to communicate
learnings
ask specific, open-ended questions
remember: the user is the expert
character action
conflict
event
resolution
reaction
user
need
solution
what is the focus of your solution?
what is missing from their life?
who are they? what do they want?
sum it up. why is this the best direction?
character action
conflict
event
resolution
reaction
user
need
solution
what is the focus of your solution?
what is missing from their life? sum it up. why is this the best direction?
who are they? what do they want?
character action
conflict
event
resolution
reaction
user
need
solution
Why is your solution transformative?
who are they? what do they want?
sum it up. why is this the best direction?
what is missing from his/her life?
character action
conflict
event
resolution
reaction
user
need
solution
what is missing from their life?
who are they? what do they want?
sum it up. why is this the best direction?
why is your solution
transformative?
character action
conflict
event
resolution
reaction
user
need
solution
who are they? what do they want?
what is missing from their life?
Why is your solution transformative? what happened?
why should this solution be adopted?
use concrete details to show the need your team found, and how your solution will transform your
character’s experience
your mission:
teams will have 30 minutes to prepare.
teams will have 2 minutes to demo.audience will engage in feedback blitz for 2 minutes.
here’s your chance to inspire!
project demos
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