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How can we do Twitter Better?Dan Slee, Walsall Council, Epic Social Media for Public Service, February 2012

Greetings from Brisbane

Why bother with Twitter?

Statistics...

Statistics...30 million on FacebookSource: Facebook February 2012

Statistics...30 million on Facebook20 million on TwitterSource: Facebook February 2012Source: Semiocast, January 2012

Statistics...30 million on Facebook20 million on TwitterSource: Facebook February 2012Source: Semiocast, January 20127.9 million on LinkedInSource: Umph, September 2012

Statistics...30 million on Facebook20 million on TwitterSource: Facebook February 2012Source: Semiocast, January 20127.9 million on LinkedInSource: Umph, September 201210 million daily newspapersSource: Wikipedia, February 2012

Twitter is not a golden bullet (but it is a bullet)Is Twitter used in local government?

Source: Dean Spurrell Ashford Borough Council for CIPRStatistics...

88 per cent commsSource: Dean Spurrell Ashford Borough Council for CIPRStatistics...

88 per cent comms24 per cent broadcastSource: Dean Spurrell Ashford Borough Council for CIPRStatistics...

88 per cent comms24 per cent broadcast8 per cent two waySource: Dean Spurrell Ashford Borough Council for CIPRStatistics...97 per cent use Twitter

88 per cent comms24 per cent broadcast8 per cent two waySource: Dean Spurrell Ashford Borough Council for CIPRStatistics...97 per cent use Twitter

88 per cent comms24 per cent broadcast8 per cent two waySource: Dean Spurrell Ashford Borough Council for CIPRStatistics...

Do we really need to use Twitter?Many of those institutions are so mismatched to the task at hand that most of them face a choice, at best, between radical restructure and outright collapse.

- Clay Shirky, New York University (NYU) as a Distinguished Writer in Residence at the Arthur L. Carter Journalism Institute,December 2011

The Walsall media landscape

People might not go to their council website to read news but theyre happy to sign up for Facebook and Twitter feeds that bring the news to them.

- Adrian Short, web developer

What can you use Twitter for?

Who should use Twitter?Who should use Twitter?

People should

What can you use Twitter for?Twitter is not a golden bullet (but it is a bullet)

inform communicate, listen so people can report problems to test the temperature for feedback to show people what your area looks like to answer problems to tell people that you dont just do waste collection for grit alerts for crisis comms to show people you are human for every day things road closures medical advice fire alerts safety messages tide warnings, health warnings, for Q&A sessions, for driving traffic for showing pictures for praise for engagement for telling people you carry out noise tests on cockerels at 6am for FOI requests for press releases for blogs for reminding people, for telling people useful things, for letting them know, Five fundamental rules of good Twitter1. Be A Social

2. Be a Sharer

3. Be Connected

4. Be Timely

5. Be Informative

Be social

Be social

@walsallwildlife

Be social

@walsallwildlife

Be social@walsallwildlife

Be social

@walsallwildlife

Be social

Be social

@walsallcouncil

Be social@hotelalpha9

Im about to go and give crime prevention advice to a victim of a large lead theft (from a building) What do you think I should tell them?

Be social@hotelalpha9

Be a sharer

Be a sharer

@monmouthshirecc

Be a sharer

@ehodavid

Be a sharer@wmpolice

Be a sharer

RE-TWEETBe connected

Be connected

@erdingtonfireBe connected

@natlibrariesday

Be timely

Be timely@pcstanlewmp

Walsall Police Station at 19.11 today. Look how not on fire it is. Very not on fireBe timely@wateraidamerica

Be timely@wmpolice

Be informative

Be informative@nhsdirect

Be informative@kirkleescouncil

Be informative@mehboobkhan

Be informative@walsallcouncil

Be informative@walsallmeetings

Be informative

#nccourday

445445Be social445Be socialBe a Sharer445Be socialBe a SharerBe Connected445Be socialBe a SharerBe ConnectedBe Timely445Be socialBe a SharerBe ConnectedBe TimelyBe InformativeHow not to do it...How not to do it...

How not to do it...

How not to do it...

How not to do it...

Dont be frightened to Innovate@dansleeCreative Commons creditsBlue http://www.flickr.com/photos/chiaralily/6014578532/sizes/l/in/photostream/Mobile phone http://www.flickr.com/photos/xixidu/3125887432/Sea http://www.flickr.com/photos/shaireproductions/3177024499/Telephone http://www.flickr.com/photos/archetypefotografie/4941547991/Man on train http://www.flickr.com/photos/inoportuno/5746795053/Cherries"D Sharon Pruitt" http://www.flickr.com/photos/pinksherbet/4854077644/Clock face http://www.flickr.com/photos/erica_marshall/2096416037/sizes/l/in/photostream/Crowd http://www.flickr.com/photos/rhysasplundh/5601642965/Gritter jronaldlee.com Photo 2010J. Ronald Lee http://www.flickr.com/photos/jronaldlee/4385560875/Notice board http://www.flickr.com/photos/danieldslee/6040018212/Mobile with Twitter http://www.flickr.com/photos/danieldslee/5897611358/Charles wikidemia commons licence www.la-moncloa.es

Thank youAny questions?

Dan Sleesleed@walsall.gov.ukwww.danslee.wordpress.comTwitter: @danslee

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