how to use facebook, linkedin & twitter to promote a new business
Post on 24-Jan-2015
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Getting you social!Using Facebook, Linkedin and Twitter
to help grow your new business
Social media
If you use social networking platforms as one of the ways you establish your professional identity, or to attract, connect or interact with potential or current clients and colleagues, your social media presence has become part of your professional space. This means that legal and ethical provisions may apply to your online activities.
Put a social media policy in place BEFORE you start using social media.
Recommended resources: Dr Keely Kolmes http://www.drkkolmes.com GMC http://www.gmc-uk.org/guidance/ethical_guidance/21186.asp
Social media & private practice
Build your page Connect with people Engage your audience Influence friends of fans
BE SEEN IN OTHER PEOPLE’S NEWS FEED
Facebook – Business Pages
Choose a category and name – personal business or “Passion Page”
Pick a profile picture Include a business summary and keyword-rich “About” section
Choose a memorable address Get maximum impact with an impressive cover picture
1) Build your page
News feed is where people spend 40% of their time on Facebook – it’s where your posts need to be seen and shared
Make them short –100 - 250 characters
Use visuals – photos & videos are most popular
Use Page Insights to find out the best times to post
Facebook Posts
Invite people you know to “like” your Page
Email existing contacts – friends, family etc
Promote your FB address on marketing materials eg business cards, flyers
Create FB adverts – get more Page likes, promote Page posts
2) Connect with people
3) Engage your audience Post quality content regularly – 1-2 times a
week
Ask questions or invite people to contribute – calls to action!
Give access to exclusive information/content
Make them offers to share with friends
Respond to comments & private messages
When fans interact with your posts, their friends see it in their news feed
Offer a special discount to people who share your posts
Keep track of the posts that people share most using Page Insights – and do more of the same!
4) Influence friends of fans
Position yourself as an industry expert Create a place for like-minded people to
connect and you will reap the benefits Drive traffic to your website Build your personal network (leaders of
groups attract requests for personal connections)
Send regular direct emails to group members
Help your members achieve their goals – and get referrals as a result!
LinkedIn – Groups
Complete your personal profile – include an attention grabbing headline & lots of keywords
Use a professional photo Join special interest groups & participate in
discussions Ask for recommendations for your services Post every morning and include photos,
links, files, questions
LinkedIn – Personal Profile
Create a Twitter profile Select an “avatar” - a visual representation Customise your profile Build your community Set your goals – find prospects, listen to
industry leaders, keep up with developments/training
Getting started
What gets the world talking? Listen…
To key influencers To your business contacts To your competitors To your colleagues To your customers To people with problems you can solve…
You don’t have to tweet to get value from Twitter
Offline connections – are they online too? Use industry influencers’ communities eg
media, trade associations Advanced Twitter search
(twitter.com/search-home) Hashtags.org (keywords, phrases – popular
ones include #events #news #TVprogrammes #health #fashion #jobs #business #startup #YorkHour #followfriday/#FF)
Tune in to conversations
Organise your conversations
Demonstrate your expertise and make yourself relevant to your followers: Share photos and videos Join in, don’t just talk at people Comment on industry news Talk about projects you’re working on,
events you’re attending Answer FAQs and share real-life case studies
Joining in….
Thanks for listening! If you would like more tips on using social networking to boost
your business, why not connect with me:
Twitter - @helenkitchen_pr LinkedIn – helenkitchenpr Facebook – HelenKitchenPR Blog – www.helenkitchen-pr.co.uk
Give me a ring 07870 213974 or drop me an email helen@helenkitchen-pr.co.uk
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