how to use facebook, linkedin & twitter to promote a new business

28
Getting you social! Using Facebook, Linkedin and Twitter to help grow your new business

Upload: helen-kitchen-pr

Post on 24-Jan-2015

131 views

Category:

Technology


0 download

DESCRIPTION

Helpful hints about how to get started with the main social networking platforms so that your fledgling business can begin to build a tribe of influencers and prospects

TRANSCRIPT

Page 1: How to use Facebook, LinkedIn & Twitter to promote a new business

Getting you social!Using Facebook, Linkedin and Twitter

to help grow your new business

Page 2: How to use Facebook, LinkedIn & Twitter to promote a new business

Social media

Page 3: How to use Facebook, LinkedIn & Twitter to promote a new business

If you use social networking platforms as one of the ways you establish your professional identity, or to attract, connect or interact with potential or current clients and colleagues, your social media presence has become part of your professional space. This means that legal and ethical provisions may apply to your online activities.

Put a social media policy in place BEFORE you start using social media.

Recommended resources: Dr Keely Kolmes http://www.drkkolmes.com GMC http://www.gmc-uk.org/guidance/ethical_guidance/21186.asp

Social media & private practice

Page 4: How to use Facebook, LinkedIn & Twitter to promote a new business

Facebook

Page 5: How to use Facebook, LinkedIn & Twitter to promote a new business

Build your page Connect with people Engage your audience Influence friends of fans

BE SEEN IN OTHER PEOPLE’S NEWS FEED

Facebook – Business Pages

Page 6: How to use Facebook, LinkedIn & Twitter to promote a new business

Choose a category and name – personal business or “Passion Page”

Pick a profile picture Include a business summary and keyword-rich “About” section

Choose a memorable address Get maximum impact with an impressive cover picture

1) Build your page

Page 9: How to use Facebook, LinkedIn & Twitter to promote a new business

News feed is where people spend 40% of their time on Facebook – it’s where your posts need to be seen and shared

Make them short –100 - 250 characters

Use visuals – photos & videos are most popular

Use Page Insights to find out the best times to post

Facebook Posts

Page 10: How to use Facebook, LinkedIn & Twitter to promote a new business

Invite people you know to “like” your Page

Email existing contacts – friends, family etc

Promote your FB address on marketing materials eg business cards, flyers

Create FB adverts – get more Page likes, promote Page posts

2) Connect with people

Page 11: How to use Facebook, LinkedIn & Twitter to promote a new business

3) Engage your audience Post quality content regularly – 1-2 times a

week

Ask questions or invite people to contribute – calls to action!

Give access to exclusive information/content

Make them offers to share with friends

Respond to comments & private messages

Page 12: How to use Facebook, LinkedIn & Twitter to promote a new business

When fans interact with your posts, their friends see it in their news feed

Offer a special discount to people who share your posts

Keep track of the posts that people share most using Page Insights – and do more of the same!

4) Influence friends of fans

Page 14: How to use Facebook, LinkedIn & Twitter to promote a new business

LinkedIn

Page 15: How to use Facebook, LinkedIn & Twitter to promote a new business

Position yourself as an industry expert Create a place for like-minded people to

connect and you will reap the benefits Drive traffic to your website Build your personal network (leaders of

groups attract requests for personal connections)

Send regular direct emails to group members

Help your members achieve their goals – and get referrals as a result!

LinkedIn – Groups

Page 18: How to use Facebook, LinkedIn & Twitter to promote a new business

Complete your personal profile – include an attention grabbing headline & lots of keywords

Use a professional photo Join special interest groups & participate in

discussions Ask for recommendations for your services Post every morning and include photos,

links, files, questions

LinkedIn – Personal Profile

Page 20: How to use Facebook, LinkedIn & Twitter to promote a new business

Twitter

Page 21: How to use Facebook, LinkedIn & Twitter to promote a new business

Twitter

Page 22: How to use Facebook, LinkedIn & Twitter to promote a new business

Create a Twitter profile Select an “avatar” - a visual representation Customise your profile Build your community Set your goals – find prospects, listen to

industry leaders, keep up with developments/training

Getting started

Page 24: How to use Facebook, LinkedIn & Twitter to promote a new business

What gets the world talking? Listen…

To key influencers To your business contacts To your competitors To your colleagues To your customers To people with problems you can solve…

You don’t have to tweet to get value from Twitter

Page 25: How to use Facebook, LinkedIn & Twitter to promote a new business

Offline connections – are they online too? Use industry influencers’ communities eg

media, trade associations Advanced Twitter search

(twitter.com/search-home) Hashtags.org (keywords, phrases – popular

ones include #events #news #TVprogrammes #health #fashion #jobs #business #startup #YorkHour #followfriday/#FF)

Tune in to conversations

Page 26: How to use Facebook, LinkedIn & Twitter to promote a new business

Organise your conversations

Page 27: How to use Facebook, LinkedIn & Twitter to promote a new business

Demonstrate your expertise and make yourself relevant to your followers: Share photos and videos Join in, don’t just talk at people Comment on industry news Talk about projects you’re working on,

events you’re attending Answer FAQs and share real-life case studies

Joining in….

Page 28: How to use Facebook, LinkedIn & Twitter to promote a new business

Thanks for listening! If you would like more tips on using social networking to boost

your business, why not connect with me:

Twitter - @helenkitchen_pr LinkedIn – helenkitchenpr Facebook – HelenKitchenPR Blog – www.helenkitchen-pr.co.uk

Give me a ring 07870 213974 or drop me an email [email protected]