how to make money with social media
Post on 19-Jan-2015
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Clo Willaerts, 3 December 2009, SocialMediaForum.be
How to make money with social media
If you pick up on it quickYou can say you were
thereAgain and again and againYou're jumping someone
else's train
The Social Media Train
Who would want to make money with social media?
1. spammers & mlm2. developers3. businesses4. individuals
All the good ones are taken!
economics = the science which studies human behaviour as a relationship between ends and scarce means which have alternative uses.(Lionel Robbins, 1932)
1. Spammers & mlm
2. Developers
Abundant:
new products and services
connectivitymachine
intelligence
Scarce:
trusted opinions
private spaceshuman
ingenuity & creativity
3. Businesses
The Sales Funnel Fat pipeline equals
skinny kids
The customer decision journey (McKinsey)
Social media & buying decisions
Customer decision journey
trigger -> initial consideration
active evaluation moment of
purchase postpurchase
experience
Social media
get connected get considered get chosen get recommended
http://www.customerthink.com/blog/mckinsey_shooting_holes_in_the_sales_funnel
4. Individuals
Abundant: content the total amount of
connections
Scarce: conTEXT & trusted
filters actual relations
(not just connections)
Passionate expert
One more thing...
There is no such thing as a social media expertExpert = 10 years
experience or 10,000 hours
deliberate practice
Examples: The Beatles'
musical talents Gates' computer
savvy
@bnoxclo@bnox.be
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