Property Rights Owners Make Money with Social Media

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Post on 18-Nov-2014




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<ul><li> 1. Property Rights Owners Make Money with Social Media Social media has not only changed the way an audience can interact with you, but also how they can interact with your sponsors 1 </li> <li> 2. @Slingshot_UK @JackieFast 2 </li> <li> 3. Advise businesses on how to implement Creative consultantseffective processes that &amp; activation create commercial benefit Focus on hospitality and media rights </li> <li> 4. Some of our currentclients include </li> <li> 5. 5 </li> <li> 6. The sponsorship industry has slowed sort of 6 </li> <li> 7. Global Spending 7 </li> <li> 8. BUT, other industries have grown exponentially 8 </li> <li> 9. 9 </li> <li> 10. 10 </li> <li> 11. Who is engaging?Infographic from Flowtown 11 </li> <li> 12. But whats in it for me? 12 </li> <li> 13. 1. New Sponsors: building platforms to sell2. Existing Sponsors: add value to current sponsors by providing them a new way to reach your audience3. Develop new relationships with suppliers 13 </li> <li> 14. Getting started 14 </li> <li> 15. The Phases of Social Media1. Listen: understand lessons of conversation2. Engage: existing and potential customers3. Sell: enable and accelerate through sponsorship 15 </li> <li> 16. 5 Things to Ask Yourself1. Do I have an online audience?2. If not, do I have the resources to build one?3. Is my network engaged?4. Does my audience want to hear from my sponsors?5. If not, is there a way I can get them to listen? 16 </li> <li> 17. Sponsorship Options Single event to year long campaign Adding value to sponsors by new data, sharing, viral, competitions, online sampling, sharing, building, etc Adding value to property organic database growth, engagement Adding value to the user experience Properties can use social media benefits as additional upsell or closing tool 17 </li> <li> 18. Fans &amp; Fan Engagement 18 </li> <li> 19. The Direct Marketing Association UK 19 </li> <li> 20. Benefits for DMA Email Blog Sponsors Listen Guest blogging commentary Opportunity to run competitions Engage Opportunity to sit on the working committee for communications Opportunity to host resources and white papers Sales An avenue to promote and grow their own social networks Banner advertising 20 </li> <li> 21. Hilton Hotels &amp; London Irish 21 </li> <li> 22. Hilton Competition on Facebook 22 </li> <li> 23. Benefits for Hilton Hotels Use of their premiere rugby sponsorship benefits in a unique way further promoting their affiliation with the sport A local reach into the community Trial use of social media for future competitions across the brand 23 </li> <li> 24. Benefits to London Irish Rugby Club New content for their Facebook page New Likes developing into fans (from 5,000 to 9,747) An exclusive opportunity just for their Facebook users Hilton enabled London Irish to engage 24 </li> <li> 25. Top Sponsorship &amp; Social Media Takeaway Tips1. Dont think social media is only Facebook2. Have a goal3. Find out where your audience is4. Ensure your content is engaging by listening5. Create fans by offering exclusive content6. Integrate with other channels7. Add value, dont sell 25 </li> <li> 26. Thoughts? Questions? 26 </li> <li> 27. Further ReadingTwitter: @Slingshot_UK @JackieFastEmail: jackie@SlingshotSponsorship.comWebsite: www.SlingshotSponsorship.comPhone: +44 (0) 207 226 5052 27 </li> </ul>


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