going native: where sponsored content fits in, wtf uk is content marketing, november 2016
Post on 13-Apr-2017
81 Views
Preview:
TRANSCRIPT
Going Native: Where Sponsored Content Fits In
Kimberley Smith
Director, Digital Content & Innovation
Whatarewetalkingabout?
“Disguisedadvertising”
Nativeadvertisingisthedistributionofcontentmarketing
Label it
Insights
Quality
Context
Sponsoredcontent:3mainroads
Publisher
1. Greatcontentwins(ContentisKing)
2. Withoutanaudienceyou’renothing(DistributionisQueen)
3. Betransparent(Don’tbeaJoker)
Thank You
Kimberley Smith
Director, Digital Content & Innovation
top related