going native: where sponsored content fits in, wtf uk is content marketing, november 2016

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Going Native:Where Sponsored Content Fits In Kimberley Smith Director, Digital Content & Innovation

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Page 1: Going native: Where sponsored content fits in, WTF UK is Content Marketing, November 2016

Going Native: Where Sponsored Content Fits In

Kimberley Smith

Director, Digital Content & Innovation

Page 2: Going native: Where sponsored content fits in, WTF UK is Content Marketing, November 2016

Whatarewetalkingabout?

Page 3: Going native: Where sponsored content fits in, WTF UK is Content Marketing, November 2016

“Disguisedadvertising”

Page 4: Going native: Where sponsored content fits in, WTF UK is Content Marketing, November 2016

Nativeadvertisingisthedistributionofcontentmarketing

Page 5: Going native: Where sponsored content fits in, WTF UK is Content Marketing, November 2016
Page 6: Going native: Where sponsored content fits in, WTF UK is Content Marketing, November 2016

Label it

Insights

Quality

Context

Page 7: Going native: Where sponsored content fits in, WTF UK is Content Marketing, November 2016

Sponsoredcontent:3mainroads

Page 8: Going native: Where sponsored content fits in, WTF UK is Content Marketing, November 2016

Publisher

Page 9: Going native: Where sponsored content fits in, WTF UK is Content Marketing, November 2016
Page 10: Going native: Where sponsored content fits in, WTF UK is Content Marketing, November 2016
Page 11: Going native: Where sponsored content fits in, WTF UK is Content Marketing, November 2016
Page 12: Going native: Where sponsored content fits in, WTF UK is Content Marketing, November 2016

1. Greatcontentwins(ContentisKing)

2. Withoutanaudienceyou’renothing(DistributionisQueen)

3. Betransparent(Don’tbeaJoker)

Page 13: Going native: Where sponsored content fits in, WTF UK is Content Marketing, November 2016

Thank You

Kimberley Smith

Director, Digital Content & Innovation