final documention for indn312 brand+identity

TITLE PAGE

BRAND IDENTITY+!"#"$%&'(('&)%%'(('*+,,-./'*00+112*'(('$))%3%435

CONTENTS

01 RESEARCH + ANALYSIS 02 CONCEPT DEVELOPMENT 03 FINAL DESIGN

!"#$%&'##%()**+&,&-.)/%".)%+

0)*$.+

!"#$%&1.

2.3&45/.6%5#7

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SUMMARY

REFERENCES

+RESEARCHANALYSIS

+ FOOTFALLS & HEARTBEATSABOUT

!""#$%&&'( )( *+%,#-+%#'( ./0/#+1( 2!*.3( /'( %( 4+5(6"07%48( #9%#( 9%'( 1+:+&"7+1( %4( /44":%#/:+(/4#+&&/;+4#(#+<#/&+=(>9+8(%,+(8+#(#"(7,"1?6+(%(7,"1?6#(5/#9( #9/'( #+694"&";8(%41(%,+( $"6?'/4;("4(0+1/6%&(%41( '7",#/4;( 0%,@+#'( 5+,+( 1+:/6+'( 5/#9( '/0/&%,($?46#/"4'( %,+( 7,":/4;( #"( -+( 9/;9&8( '?66+''$?&=

*"5+:+,A( B(-+&/+:+( #9%#(!*.(5"?&1(-+(6"07+#/4;(#""( 6&"'+&8( 5/#9( 5+&&C+'#%-&/'9+1( -,%41'( 5/#9/4(-"#9( #9+( '7",#/4;( %41( 0+1/6%&( 0%,@+#'=( D'( #9+8(%,+(8+#( #"(7,"1?6+(%(E%;'9/7(7,"1?6#( B( #9/4@( #9/'(/'( #9+/,( -+'#( "77",#?4/#8( #"( +<7&",+( 4+5( %41( ",(;,"5/4;(0%,@+#'('?69(%'("7+4C'"?,6+(#+694"&";8(6"00?4/#8( /4( %4( +$$",#( #"( -,/4;( %( '6/+4#/F6(7+,'7+6#/:+( #"( 0%,@+#'( &%6@/4;( /4( '?69( %,+%'=

FOOTFALLS & HEARTBEATS+

FOOTFALLS & HEARTBEATSVALUES

!""#$%&&'()(*+%,#-+%#'(./0/#+1(9%:+(%(1"?-&+(-"##"0(&/4+( %77,"%69( #"( #9+/,( -?'/4+''( %41( 9%:+( '#,"4;(:%&?+'(#9+8(-+&/+:+(/4=(>9+/,(:%&?+'(%,+(%'($"&&"5'=

B( -+&/+:+( #9%#( !*.( :%&?+'( "$$+,( %( '#,"4;($"?41%#/"4( $",( #9+( 6"07%4/+'G( $?#?,+( %41("$$+,( %( 9/;9&8( 7,"$+''/"4%&( %77,"%69( #"5%,1'(%48( %,+%( %41( 0%,@+#( #9+8( 5/'9( #"( +<7&",+=

!"#$$%&'%()(*#+,(-./#,0+#$(1%"#2+3,()(45536&0#7+$+08()(49#/0#7+$+08()(!3:3/%,#0+3&)(-&0%,53&&%50+3&()(!36,#'%

MEABOUTB(9%:+(%('#,"4;(7%''/"4($",(-"##"0(?7(%41(6,/#/6%&(1+'/;4(7,"6+''+'=(B(&/@+(#"($"6?'("4(7+"7&+(%41(6?&#?,+(59+4(B(1+'/;4=(B(#,8(#"(+/#9+,($"&&"5(",(7%,#%@+(/4(0%48(6"4#+07",%,8(1+'/;4( #,+41'( '?69( %'( #9+( 6/#/H+4( 1+'/;4( ,+:"&?#/"4(%41( #9+( ,%7/1( ;,"5#9( /4( "7+4C'"?,6+( #+694"&";/+'=(

B( -+&/+:+( #9%#( %&&( 7+"7&+( 9%:+( #9+( %-/&/#8( #""( %41( 7%,#%@+(/4( '"0+( $",0( "$( 1+'/;4( %41( #9+,+$",+( '9"?&1( 9%:+( +I?%&(%66+''( #"( #9+( #+694"&";/+'( /41?'#,/%&( 1+'/;4+,'( 9%:+( #"1%8=(

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

>9+( 6"&&%-",%#/:+( %41( 1"( /#( 8"?,'+&$( 2JBK3( %77,"%69( %&/;4'( 5/#9( #9+/,( 6",+( 6"07%48(:%&?+'( %41( "$$+,'( %( 4+5( 7+,'7+6#/:+( #"( #9+( 6?,,+4#( "7+4C'"?,6+( #+694"&";8( 6"00?4/#8=(>9+/,( -+&/+$( /4( L+5( M+%&%41( %'( -+/4;( #9+( 0"'#( %77,"7,/%#+( 6"?4#,8( #"( 1+:+&"7( '?69(#+694"&";/+'( /'( ,+E+6#/:+( "$( "?,( ,/69( 9+,/#%;+( "$( /44":%#/"4( %41( $,+'9( %77,"%69( #"( 1+'/;4=(

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

DIRECTION

FHL VALUES OPEN!SOURCE VALUES

D66+''/-/&/#8Q"00?4/#8(!,++1"0

Q"&&+6#/:+(R4"5&+1;+

J+0"6,%#/6

P4;%;/4;

S+'7+6#

Q"C"7+,%#/"4Q"?,%;+(D1%7#%-/&/#8

B4#+,6"44+6#/"4

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Q9%&&+4;+

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!"#$ $

WHAT IDENTIFIES AN OPEN!SOURCE COMPANY?

WHAT IDENTIFIES AN OPEN!SOURCE PRODUCT?

!"#$%& '($)'#& *++%,*-"& $.& )'$/#& 0$11#%#(/& 1%,2& /"#&+#%.'*.$3#&*(0&$(&4,'%&1*-#&*03#%/$.#2#(/&./45#&1,'(0&,(&-,(3#(/$,(*5&-,2+*(4&6#7.$/#.&/"*/&75*./&4,'&6$/"&"$8/#-"& $2*9#%4& *(0& #11#-/.:& ;,%& 2*(4& ,+#(& .,'%-#&-,2+*($#.&*(0&,%9*($.*/$,(.&*&6#7.$/#& $.&,1/#(& /"#$%&,(54&6$(0,6&/,&/"#&+'75$-&*(0&-'./,2#%.:&!"#$%&6#7.$/#.&*5.,&5,,<&0$11#%#(/&/,&%#9'5*%&-,2+*($#.=&*.&/"#4&*%#&2,%#&-,(/#(/&"#*34&/"*(&*#./"#/$-*554&.5$-<&*(0&+#%.'*.$3#:&

!"#&2*>,%$/4&,1&,+#(8.,'%-#&-,2+*($#.&"*3#&*&6#7&75,9&$(&6"$-"&/"#4&1%#)'#(/54&'.#&/,&0,-'2#(/&/"#$%&0#.$9(.&*(0& +%,0'-/$,(& *.& 6#55& *.& .'++,%/& *(0& #(-,'%*9#&'.#%.&,1& /"#$%&+%,0'-/.:&?*(4&*5.,&-",,.#&/,&0$.+5*4&3$0#,.&,1&+%,0'-/.&*(0&./*11& $(&*&-*.'*5&*(0&1'(&6*4&/"*/&"#5+.&/,&#(9*9#&3$.$/,%.:&@(&2,./&-*.#.&/"#%#&6$55&7#&+*9#.&0#3,/#0&/,&/'/,%$*5.=&.'++,%/&*(0&-,22'($/4:&

A3#(&2,%#&'($)'#&/,&,+#(8.,'%-#&-,2+*(4&6#7.$/#.&$.& /"#& #11,%/& 2*0#& /,& .",6-*.#& +%,>#-/.& 74& /"#$%&-'./,2#%.&,%&1#55,6&-,2+*($#.&*(0&1%$#(0.:&B4&0,$(9&/"$.& /"#$%& +%,0'-/.&*(0&-,2+*(4&*++#*%& /,&7#&2,%#&*--#..$75#&*(0&'.#%8-#(/%#0:&@(&*55&-*.#.&/"#$%&,7>#-/$3#&$.& /,& 9#/& 4,'& /,& '(0#%./*(0&6"*/& /"#4&0,=&6"4& /"#4&0,& $/& *(0& ",6& /"#4& 0,& $/& .,& /"*/& 4,'& -*(& 0,& $/& /,,:&

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

?,./& $2+,%/*(/54& 2,./& ,+#(8.,'%-#& "*%06*%#& *(0&.,1/6*%#&$.&."*%#0&'(0#%&*&-%#*/$3#&-,22,(.&5$-#(-#&,1&.,2#&0#9%##&*(0&#*-"&$.&'($)'#&/,&$/.&+%,0'-/&*(0&-,2+*(4:& E%#*/$3#& -,22,(.& $.& *& N#M$75#&2#/",0& ,1&-,+46%$/$(9&+%,/#-/$,(&*3*$5*75#&/,&/"#&+'75$-O:&@/&*55,6.&1,%& /*$5,%&2*0#& -,(0$/$,(.& /"*/& *%#& #*-"& %#+%#.#(/#0&74& *& +*%/$-'5*%& $-,(& /"*/& *%#& #*.$54& $0#(/$C#0& *(0&$(/#%+%#/#0&74&/"#&+'75$-:&@(&2*(4&-*.#.&,+#(8.,'%-#&+%,0'-/.& %#)'$%#& >'./& %#)'#./& *'/",%& *//%$7'/$,(:&

LP"//+QRR*%0'$(,:--R#(R?*$(R;HIOP"//+QRR666:-%#*/$3#-,22,(.:,%9:(SR*7,'/TLU'%%,'(0$(9&@2*9#.&*%#&.-%##(.",/.&,1&,+#(8.,'%-#&"*%6*%#&*(0&.,1/6*%#&6#7.$/#.

OPEN!SOURCEATTRIBUTES

SIMPLICITY VIBRANT

RESOURCEFUL

ENGAGING

INNOVATIVEFRIENDLY

!"#$%& !"#$%'()*% !"#$%))

!"#$%)+ !"#$%), !"#$%)-

DEFINEFOOTFALLS & HEARTBEATS

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

H.#+ /7252-;+ '4+ -.#+ BCF&+ -#I-25#+ -'+ 7#+ (&#,+ 2$+*'$E($*-2'$+ 12-.+ 8/$;+ '-.#)+ '"#$%&'()*#+ ")',(*-&+/5&'+ /55'1&+ 4')+ #/&;+8/)6#-2$3+ /$,+ *'8"/$2#&+ &(*.+/&+ N"/)64($+ /$,+ O/6#)NCPQ+ *'(5,+ &#55+ 2-+ /5'$3+&2,#+ ")',(*-&+ &(*.+ /&+ -.#+ :),(2$'9+ N"/)64($9*'8+/5)#/,;+./&+/+")',(*-+*/-#3');+,#0'-#,+-'+P%H#I-25#&+/$,+ 2$+ -.2&+ */-#3');+ ;'(+1255+ L$,+ *'$,(*-20#+ 4/7)2*&G+-.)#/,G+ F255;J/,+ :),(2$'&+ /$,+ -.#2)+ /**#&&')2#&9+

TARGET CO!LAB MARKETING

@R+S2*.+Q#*27#5&+TO/6#)+/$,+Q#&23$+=)2-#)R

MR+.--"UVV/),(2$'9**V#$VO/2$V:),(2$'K'/),F25;J/,

T+B239+WG+B239+@G+B239+MG+B239+XG+B239+YG+B239+Z+R

H.#+ BCF+ -#I-25#+ 2&+ /$+ 2$-#5523#$-+ ".;&2'5'32*/5+ &#$&')9+ A-+ */$+8'$2-')+-#8"#)/-()#G+ 8'2&-()#G+ )#&"2)/-2'$+ /$,+ .#/)-7#/-+ '4+ 2-&+ 1#/)#)+ 12-.+/&+ 52--5#+ /&+ M88W+ &62$+ *'$-/*-9+ H.#+ -#I-25#+ */$+ /5&'+ 8#/&()#+ 5287+8'0#8#$-G+ ")#&&()#+ /$,+ *'8")#&&2'$+ /$,+ 8(&*5#&+ &-28(5/-2'$+-.)'(3.+ 2-&+ 2$$'0/-20#+ 6$2--#,+ *'$&-)(*-2'$+ /$,+ $/$'-#*.$'5'3;9+

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

H.#)#+ 2&+ /5&'+ -.#+ "'&&27252-;+ 4')+ /+ )/$3#+ '4+ 4/7)2*&+12-.+ 2$,202,(/5+ */"/7252-2#&+ -.)'(3.+ -.#+ (&#+ ,244#)#$-+$/$'-#*.$'5'3;9+ H.#+ "'-#$-2/5+ 0/)2/-2'$&+ 8#$-2'$#,+7;+BCF+/)#+&'5/)+"'1#)+/$,+*/"/*2-')+4($*-2'$/52-;+4')+/+-#I-25#+7/--#);9+H.#&#+,244#)#$-+#5#8#$-&+*'(5,+7#+/""52#,+-'+/+")'E#*-+#/&25;+7;+&28"5;+&#12$3+-.#8+2$-'+"5/*#9+

TB''-4/55&+/$,+C#/)-7#/-&+F282-#,+")'02,#,+/55+-#*.$2*/5+2$4')8/-2'$+/$,+&"#*2L*/-2'$&+)#3/),2$3+

-.#2)+2$-#5523#$-+-#I-25#9R

PRODUCT

T+B239+[R

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

456# 7,;# 29$$-'# ($# $+'%,('# (9'.%# 2$77'%2.,*# ,%7# 0"&'%# ,# &.33'%'"(#",7'# ($# (9'.%# $+'"?-$0%2'# .&'"(.(;=# 456# ,*-$# 9,)'# (9'# +$--.1.*.(;# ($#0-'# (9'.%# $+'"?-$0%2'# 1$&;# ($# 2%$:&# -$0%2'# 3$%# 2$77'%2.,*# +%$&02(#.&',-# 1;# .".(.,*.C."/# 2$7+'(.(.$"-# ,"&# 3''&1,2># $"# (9'.%# +%$&02(-=##

IPB9'#."('**'2(0,*#+%$+'%(;#$3#456#.-#$3#/%',(#.7+$%(,"2'#&0'#($#(9'.%#8","2.,*#-2.'"(.82# .")'-(7'"(=# B9.-# 7,>'-# (9'# 456# ('29"$*$/;# 9,%&'%# ($# -'**# ,-#,"# $+'"?-$0%2'#+%$&02(=#5$:')'%<# (9.-# 2$0*&#1'#1%$>'"#&$:"# ."($# (:$#-(,/'-# ,**$:."/# (9'7# ($# ('-(# (9'.%# ('29"$*$/;# $"# &.33'%'"(# 7,%>'(-# ."#70*(.+*'# ),%.,(.$"-=# B9'%'3$%'# %'*',-."/# (9'.%# ('29"$*$/;# ($# (9'# 7,%>'(#$)'%#,"#'A('"&'&#(.7'#+'%.$&#,"&#%'(,."."/#(9'.%#2$7+'(.(.)'#,&),"(,/'=###

45!B# .-# ,"# $+'"?-$0%2'# -'"-$%# (9,(# .-# "$(# *.7.('&# ($# ,";# +*,(3$%7#."# $%&'%# ($# %0"# .(=# B9'# ('A(.*'# -'"-$%# 2,"# 1'# 7$&.8'&# ,"&#,++*.'&# ($# ,";# +%$D'2(=# !(# 2,"# 1'# -$*&# ,"&# &.-(%.10('&# 1;# ,";$"'=##

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

STAGE ONE

STAGE TWO

STRUCTURE

+K#B9.-#+9$($.-#3%$7#,#1$,%&%$$7#:9.('1$,%&#,(#L+,%>30"#M*'2(%$".-#."#(9'#EL=##F%'&.(N#L+,%>30"

CONCEPTDEVELOPMENT

02!"#$%&''(%)*%#%+,-%#+(%)++'.#$).,%*,+*'/%-)$"'0$%#+%)+$,/1#2,3

4",% )+$,/1#2,% )*%#%.,/5% )67'/$#+$%2'67'+,+$%'1%$",%89:%)+$,;;)&,+$%$,<$);,%=,2#0*,%-)$"'0$%*'6,%1'/6%'1%7/'2,**)+&%$",%(#$#%$",%$,<$);,%)*%*)67;5%#%2'+(02$).,%1#=/)2%#+(%10+2$)'+;,**>%?/'2,**)+&%#;;'-*%$",%0*,/%$'%)+$,/#2$%-)$"%$",%,;,2$/'+)2%*)&+#;*%7/'(02,(%=5%$",%)+$,;;)&,+$%$,<$);,>

?/'2,**)+&%$",%*,+*'/%(#$#%2#+%=,%('+,% )+%$-'%-#5*%#+#;'&%#+(%()&)$#;>%4",*,%='$"%"#.,%7'$,+$)#;%$'%=,%0*,(%#%.#/),$5%'1%-#5*%,#2"%-)$"%7/'*%#+(%2'+*>%

FHIT+PROCESSING

@+%A,,7)+&%-)$"%$",%'7,+B*'0/2,%$",6,%",/,%)*%#%1,-%7'70;#/%7/'&/#66)+&%#+(%7/'2,**)+&%7;#$1'/6*%$"#$%2'0;(%=,%0*,(%)+%2'+C0+2$)'+%-)$"%$",%89@4>%

PROCESSING

D% E/(0)+'D% !)/)+&D% ?/'7,;;,/D% F"06=5D% 4@%GH?IJK

PLATFORMS

E+#;'&%7/'2,**)+&%$/#+*1'/6*%,;,2$/)2#;%*)&+#;*%)+$'%7"5*)2#;%1'/6*%*02"%#*%;)&"$L%",#$%#+(%*'0+(>M%%9'-,.,/L%$",%('-+*)(,%$'%#+#;'&%)*%$",%)+2;0*)'+%'1%+')*,%N,;,2$/'+)2%.#/)#$)'+*%#+(%()*$0/=#+2,*O%#+(%$",)/%()1P20;$5%$'%(,*)&+%#+(%=0);(J>%

Q)&)$#;% 7/'2,**)+&% $/#+*1'/6*% $",% ,;,2$/)2#;% *)&+#;*% )+$'% ()*2/,$,% .#;0,*%*02"%#*%;,$$,/*L%+06=,/*%#+(%*56=';*%#+(%2#+%=,%,+2'(,(%$'%/,7/,*,+$%2'67;,<%(#$#% *02"%#*% )6#&,*>% %Q)&)$#;% 2)/20)$*% 2#+%=,%6#(,%,#*);5% #+(%#$%;'-%2'*$%-")2"%)*%-"5%$",%6#C'/)$5%'1%,;,2$/'+)2*%$'(#5%#/,%()&)$#;>%4",%()*#(.#+$#&,%)*%$"#$%()&)$#;%2)/20)$*%'1$,+%/,R0)/,%6'/,%7'-,/>I

ANALOG

DIGITAL

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

D% E$$/)=0$)'+%U%,+(B0*,/%[%(,/).#$).,*%NFFO

OPEN!SOURCEVH9!%Z>K%/,R0)/,6,+$*%#*%(,P+,(%=5%$",%V7,+%H'0/2,%9#/(-#/,%G'.,6,+$%N"$$7\]]1/,,('6(,P+,(>'/&]VH9!O

REQUIREMENTS

FHL+ARDUINO!"#$%&'( %)( *( +,--.,)/*0-%)1,#( *&#( ",2'3&%4,#( '5,&.)'$"2,( 1*"#+*",(2'65*&78(91,%"(5"'#$2/)(*&#(2'65*&7(:*-$,)(*",(';(1%31()/*&#*"#(*&#(0,)/(*-%3&(+%/1( /1'),(';(<=>8(91,%"(5"'3"*66,"(0'*"#)(';;,"(*( "*&3,(';(*0%-%/%,)(/'(0'/1(*6*/,$")(*&#(5"';,))%'&*-)(';(*--(*3,)8(

91,(>%-7(?*#(@'*"#(%)(*(5$"5'),(0$%-/(5"'3"*66%&3(5-*/;'"6(;'"(+,*"*0-,(/,21&'-'3%,)(*&#( /1,",;'",( /1,($-/%6*/,(2'65*&%'&( /'( /1,(<=A98(91,(>%-7(?*#(%)(6*&$;*2/$",#(*&#(#%)/"%0$/,#(07(B5*"C<$&(D-,2/"'&%2)(+1'6(*-)'(),--( *( 2'65",1,&)%:,( "*&3,( ';( ,-,2/"'&%2)( 2'65'&,&/)( *&#( 5"'#$2/)8(B5*"C<$&(D-,2/"'&%2)('5,"*/,(*(+,0.)/'",(*&#(,#$2*/%'&*-(+,0)%/,(+%/1(*()/"'&3(;'2$)('&(/1,('5,&.)'$"2,(2'66$&%/7(*&#(1'007%)/(,-,2/"'&%2)8(E%&),"/(5%2(';(+1%/,0'*"#(1,",F(

91,(<=A9(2'$-#(,*)%-7(0,(%&/,3"*/,#(%&/'(/1,(B5*"C<$&("*&3,(*&#(2*&(0,(*22'65*&%,#(07(%&;'"6*/%:,(/$/'"%*-)(*&#(:%#,')('&(1'+(/'($),(*&#(%&/,"*2/(+%/1(/1,(5"'#$2/(*--(%&(/1,('&,(-'2*/%'&8(

B5*"C<$&( D-,2/"'&%2)( *",( *-)'( *;G(-%*/,#( +%/1( '/1,"( 3",*/( '5,&.)'$"2,('"%,&/,#(0$)%&,)),)()$21(*)(?'&'C'(/1*/(';;,"(*(H5,")'&*-(;*2/'"7I(),":%2,(+1%21(%&2'"5'"*/,)(#,)%3&J(6*&$;*2/$"%&3(*&#(,-,2/"'&%2)(/'(*--'+(*&7'&,(/'(6*C,(/1,%"('+&(5"'#$2/)(*&#()'(;*"('5,"*/,)(0'/1(%&(K,+(L,*-*&#(EKLF(*&#(/1,(M&%/,#(B/*/,)8

?'&'C'N)(5,")'&*-(;*2/'"7(';;,")(*(3",*/(5'/,&/%*-(;'"(,O5*&#%&3(/1,('5,&.)'$"2,(,-,6,&/)( ';( /1,( <=>( /,O/%-,8( 91,%"( KL( *&#(MB( '5,"*/%'&)( 2'$-#( 1,-5( 2",*/,( *&(,;G(2%,&/('5,&.)'$"2,()$55-7(21*%&( /1*/(2'$-#(*-)'( %&2'"5'"*/,( /1,(5"'#$2/%'&('(/1,( <=>( %&/,--%3,&/( /,O/%-,8( ?'&'C'N)( 5,")'&*-( ;*2/'"7( 1*)( /1,( *0%-%/7( /'( ,O5*&#(/'(%&2'"5'"*/,(/1,(5"'#$2/%'&(';(/,O/%-,)(/1*/(2'$-#(0,(2$)/'6%4,#(/'(,*21($),")()5,2%G(2*/%'&8(91%)()*6,(),":%2,(2'$-#(*-)'(2",*/,(2$)/'6(%&/,--%3,&/(/,O/%-,)(+1,",(/1,($),"(+'$-#(1*:,(/1,(*0%-%/7(/'()5,2%;7(/1,()%4,(*&#(-'2*/%'&)(';(/1,(),&)'")(:%*(*(P!Q(0*),#(#,)%3&(,&:%"'&6,&/8(91,),(2$)/'6(/,O/%-,)(+'$-#(/1,&(0,(5"'#$2,#(;'"(/1,6(*&#(2*&(0,(6*#,(*:*%-*0-,(/'('/1,")(/1"'$31(/1,('&-%&,()/'",8(

EXPANSION

WHY ARDUINO?!"#$%&$'$"()$"#$*("+,-"(."/0.1.($"()$"23!4"(."()$"./$56*.708$"8.1175&(-"&*"()0.79)","8.%%,#.0,(&.5"+&()":0;7&5."<!(,%-=",5;">/,0?275"@%$8(0.5&8*"<A>=B"

EXPANSION

HA&( RSST(K%C,( *&#(!55-,( 2*6,( /'3,/1,"( /'( 2",*/,( *(K%C,U%?'#(B5'"/(V%/J(*(+%",-,))()7)/,6(,&*0-%&3( /1,(K%C,( ;''/+,*"($),"( /'(2'66$&%2*/,(+%/1(/1,%"(%?'#(&*&'8(91,( ",)$-/(+*)(*&( %&2",*),#(6*"C,/()1*",(';(K%C,( /"*%&,")( ;"'6(WXY(/'(TZY(%&([$)/(/+'(7,*")(%&(/1,(MBJ(*)(%/(0$%-/( %/)(2$)/'6,"(0*),J(+1%-)/(%?'#)(0,2*6,(/1,(\?](5-*7,"(';(21'%2,(;'"("$&&,")8I

!"#$%&'()%*+(,-%'.$%('*(/0##$$1(-%'2#3$(4(5''&6778889&-%'.$%'*:0##$$19#*90;7&-%'.$%4'*4&%*10#$

NIKE+APPLE

CONCEPT ONE/

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

SCENARIO>

DESIGNPROCESS

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

FHLI#"4#"*%2#-, H$*++'

J6,2-&,,K*-6)*7%6"2-8 K*"C&% I#-,6$&"

L4&-5H#6"7&'I#$$6-2%9FHL AND THE USER

IMMATERIALIDENTITY

G2,6*+'F&,%3&%27'5'I#+#6",B'(#-%,B'7#$4#,2%2#-

MEDIUM1

H644#"%'M&%=#"C'5'N2C2O,B'(#6"$,

F7%2>2%2&,'5'N#"C,3#4,B'(*2",

I#$6-27*%2#-'5'G2.&#B'A$*8&,B'!#.7*,%,B'K*8*?2-&,B'P2,76,,2#-'J#*".,

CONCEPT TWO/

SCENARIO

DESIGNPROCESS

!"#$%&$'()*+(,#-"&. /+0&'$(!#0&.(12342$+$)"5

6(728+"(9#.:;(<&=(>2%?@+;(AB!(72")(+).C(6(D3-200+%;(E#''+%;(B)&).*+%;(7"&$)+%

B+.2$%@5( F(8&@@(%+0&'$(#$%(4"2)2)54+(.2342$+$)0( ,2"(428+"&$'(#$%(#%%&$'(+G)"#(,?$.)&2$#@&)5()2()*+(HIJ()+G)&@+(0?.*(#0(AB!(42");(!@?+)22)*()"#$03&))&$'( #$%( <&=( 32%?@+C( E*+0+( 8&@@( -+( -#0+%( 2$( +0)#-@&0*+%(,2"3#)0(?0+%(8&)*&$(-2)*(&$%?0)"5(#$%()*+(24+$K02?".+(.233?$&)5(#$%(.2?@%(42)+$)&#@@5(-+(320)@5(,#-"&.()*+30+@L+0C(E*+0+(.2342$+$)0(8&@@(-+(2"&'&$#@()2()*+(HIJ()+G)&@+(-?)()*"2?'*()*+(24+$K02?".+(.233?$&)5(.2?@%( -+( &34"2L+%( #$%( #%#4)+%( )2( 82":( 8&)*( 2)*+"( )+.*$2@2'&+0C(

H&$#@@5(F(8&@@($++%()2(=$%(2?)(,"23(HIJ(8*#)()*+(-+0)(M?#$)&)5(2"(0&N+()+G)&@+(82?@%(-+()2(0+@@(#$%(8*#)(,2"3(&)(0*2?@%(.23+(&$(+C'C("++@;(0*++)(2"(4#).*C(E*&0(8&@@(@+#%()2(-"#$%&$'()*+(4*50&.#@(4#.:#'+(2,()*+(.2342$+$)0(02()*+5(.#$(-+(&%+$)&=+%(+#0&@5(#0(-+&$'(#(0+)(-?)(0)&@@(#-@+()2(-+(02@%(&$%&L&%?#@@5C

!"#$%&'()&%*)(+,)%+-$).&(#)+/)%+01,&+()21,)%+-$).&(#)+/),++03)45$)#&//$6$(7$)2$,8$$(),++0%)9(#)%+01,&+(%)2$&(')9)%+01,&+()&%)%+-$,5&('),59,):+1)977$;,)9(#),9.$3)45$),++0)&%)%+-$,5&('):+1)59<$),+)1%$),+)-9.$):+16)+8()%+01,&+(%3=)>)!"#$#%&"'("'))*+

PHYSICAL BRAND

THE TEXTILE AS A PRODUCT

MEDIUM2

7*50&.#@(7"+0+$)#)&2$

6(7#.:#'&$';(E*+(O&);(+).C

/+=$+(HIJ(-"#$%(4*50&.#@@5()*"2?'*()*+(?0+(2,(3#)+"&#@0(#$%( 4"2.+00C( &)( &342")#$)( )*#)( 4+24@+( ?$%+"0)#$%(*28( )*+( HIJ( )+G)&@+( &0( )2( -+( ?0+%( &$( )+"30( 2,( #( 0+$02"()+.*$2@2'5C(E*+5(#@02($++%()2(?$%+"0)#$%()*#)()*+()+G)&@+(&0( 24+$K02?".+( *#"%8#"+( #$%( )*#)( &)( .#$( -+( ?0+%( &$(.2$P?$.)&2$(8&)*(2)*+"(4"2%?.)0(#$%( )*#)( &)(.#$(-+('&L+$(+G)"#( ,?$.)&2$#@&)5( )*"2?'*( )*+0+( 4"2%?.)0C( /+=$+( )*+(8#50( &$(8*&.*( )*+(HIJ( )+G)&@+( &0( 02@%( +C'C( 2$( &)0( 28$;( &$(#( :&)( 2"( &$( .2@@#-2"#)&2$(8&)*( #(4"2%?.)( 0?.*(#0(Q"%?&$2C(

E*&0( .2$.+4)( 8&@@( &$L2@L+( 3#":&$'( )*+( HIJ( &$)+@@&'+$)( )+G)&@+(02( )*#)( )*+( ?0+"( 8&@@( "+.2'$&N+( &)0( M?#@&)&+0( -2)*( )+.*$2@2'&.#@(.#4#-&@&)&+0( #$%( L&0?#@( 42&$)( 2,( %&,,+"+$.+( ,"23( "+'?@#"( ,#-"&.

RS(F%+#(,2"(#(4"2P+.)(&$L2@L&$'("+.2"%&$'(4*50&2@2'&.#@(%#)#C(TS(7?".*#0+(HIJ(0+$02"()+G)&@+(-+.#?0+(&)(.#$(-+(?0+%(@&:+("+'?@#"(,#-"&.C(US(H#-"&.#)&2$(K()*+(,#-"&.(.#$(-+(?0+%(8&)*(2)*+"(3#)+"&#@0()2(."+#)+(8*#)+L+"(52?(8#$)C(VS(Q%%(+G)"#(,?$.)&2$#@&)5()2()*+(,#-"&.()*"2?'*(.2342$+$)0(%+0&'$+%(-5(HIJ(#$%(24+$K02?".+(.233?$&)5(2"(.23-&$+(2)*+"()+.*$2@2'&+0(0?.*(#0(Q"%?&$2(,2"(4"2.+00&$'(.#4#-&@&)&+0C(WS(0*#"+(52?"(4"2P+.)(8&)*(2)*+"0(02(&)(.#$(-+("+3#%+(#$%(%+L+@24+%(-5(+L+"52$+X

THE FHL PRODUCT

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THE DESCISION?!"# $%# $&# '()*+&$"*,-# .*&/--$0/*&# 1/2&$-/# 1/+3*"-"045# 6(.117# 8# (""&9,--%#,*:# 3/,;&</,&%# .*&/--$0/*&# 1/2&$-/%# 6(=.178# .*&/--$0/*&# 1/2&$-/#!/*%";# 1/+3*"-"04# 6.1!17# ";# 1/2&$-/# !/*%";# 1/+3*"-"04# 61!17>

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MATERIALITY

COLOUR CODE

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POSSIBLE COLOR COMBINATIONS:

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F")+')*7)',*+.'/4-.8')*+')+>)-#+&'".#4')*+'%+8$#7%'<6+%&',-##')7?+'".')*+'/4+'1"#"$%')*+%+5"%+')*+')+>)-#+&',-##'&)-##'*7D+'7'8%+4')-.8+'5%"2')*+'&)7-.#+&&'<6+%&9''

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EMBOSSING / STITCHING

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METHOD:

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THE KIT

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

DESIGN ATTRIBUTES

NEW ZEALAND

C% M91#-$#'3%J%9$+%0*%#**-;0'#;+%/07&0D#*D%,+$#D*%-1%20'+1#0)$%C% ?/+**+$$%J%#*7-1/-10'+%$++%'"1-9D"%20'+1#0)%#*'-%&#'%/07&0D#*DC% R./)-10'#-*%C%O-%#'%3-91$+)<%KO6VL%<0*0'#7$:%4-79$%-*%'"+%&#'%7-*7+/'%%%% (#'"%8-),%'+.'SD10/"#7$

R./)#7#'% #*<-120'#-*>% 1+7-D*#W08)+%/07&0D#*D%$-%'"0'%2+,#70'#-*$%01+%*-'%2#$'0&+*>%2+,#70'#-*% 70*% 1+<+1+*7+% 0% /1+$71#8+,% $#'90'#-*% X+./)-1+% )#<+Q>%1+Y+7'#;+%-<%F#2-*$%$7#+*'#E7%807&D1-9*,:

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AESTHETIC INSPIRATIONPharmaceutical Packaging

Electronic Kits / Cooking4-#)%807&#*D%J%1+<+1+*7+$%'"+%2+'0)%0''1#89'+$%-<%'"+%'+.'#)+>%)--&$%"#C'+7"S#**-;0'#;+>%$'+1#)+%N90)#'#+$%#2/-1'0*'%<-1%<081#7%'"0'%7-9),%8+%9$+,%0*3("+1+:%M)+01%/)0$'#7%/-97"%C%1+<+1+*7+$%<--,%/07&0D#*D%0*,%'"+%8+"0;#-1%-<%0,,#*D%#*D1+,#+*'$%'-D+'"+1%'-%71+0'+%0%2+0)%-1%#*%'"#$%70$+%0%,+$#D*%/1-'-'3/+:%

EXPLORATION!"#"$%$&'$"()*+#",-.$/&01$+2$#")#"1"-3,-.$34"$5!6$,-3"*,."-3$3"(3,*"$&-7$,381$9:;$/+<"-$=;$13#>?3>#"@$A4,1$/,**$2+#'$34"$B&1"$*&0"#$+2$34"$C,3$)&?C.&.,-.

3D GEOMETRIC STITCH PATTERNS

STITCH PATTERN v.2!"#$%&'()*+,-.*/$+01/2*3-''435566678"9/8/#'7/'5:0;5<4=>?@

PACKAGINGLABEL

Footfalls and Heartbeats have been busy creating these clever textile sensors.

The textiles can be applied to almost anything and can sense physical and bioelectrical activity with their innovative interlocking ! bres. *

We are so excited about them we have teamed up with Arduino so you too can explore the signs of life.

For tutorials and inspiration see www.sparkfun.com/fh_textiles

F&H Textiles are made from a combination of Polyester (80%) and Stainless Steel ! bres (20%) Producing a conductive fabric that is very comfortable against the body.

Minimum of 4mm Sq skin contact is required to sense a heart rate. Other obstructions such as metal, magnets and fur could interfere with the textile output.

[ 500 x 200 mm ea. ]

INFORMATION

CONTAINSLily Pad Arduino

USB Cable

3.7V Power Supply

Conductive Thread

Needles

F&H Textile Sensors

Bioelectric

Stretch

PressureInstructions!+[

Use the F&H textiles as you would regular fabric. They can be cut, sewn, washed and even dyed so that you can personalise your creativity.

]MANUAL

1. Apply the appropriate F&H textile to the area you want to explore.2. Connect the textile to the Lilly Pad Arduino using conductive thread or wire.3. Turn on your Arduino 4. Download the F&H technology sketch from www.sparkfun.com/fh_textiles/downloads5. Upload to your Arduino6. Interact with the F&H Textile to produce data7. Share you project with others and on F&H Textiles forum at Sparkfun.com

For tutorials and inspiration see: www.sparkfun.com/fh_textiles

ORIGINAL OSHW LOGO

ADVANCEDGRAPHICS

CUSTOM FHL OSHW LOGO

FINALDESIGN

03KIT DETAILSEXPLORE LIFE WITH F&H TEXTILES + ARDUINO

F&H TEXTILE SENSOR KIT ! "SMALL, MEDIUM X LARGE# !" #$%&%"'()&"*(++",-+."/,-)0(-")$%")$1%%"234"#%5)(+%"6%-&,1&7"" " "" (-&)18/)(,-&"0-9"(-&:(10)(,-";8(9%<"

!" #$(&"'()"*(++"/,-)0(-"=%9(8="&0=:+%&",>")$%")$1%%"234"#%5)(+%"&%-&,1&"" ?@1%&&81%7"6)1%)/$"0-9"A(,B%+%/)1(/C<"!" D(+."@09"E198(-,7"F0))%1."0-9"G6A"H0F+%<!" I-%"1%%+",>"/,-98/)(J%")$1%09"0-9"6%*(-;"K%%9+%&"!" L-&)18/)(,-&"0-9"(-&:(10)(,-";8(9%<"

!"#$%&'($)&**$+#$(,--./'#0$+1$.2*&2#$0.3,4#2'5'&.2$520$','./&5*($6&5$5$0#0&35'#0$)#+-57#$.2$8-5/9:,2;3.4$'"#$<.++1&('$#*#3'/.2&3($('./#;$

!"#$%&''$()*+,-.$/$0*0/'$*1$1*,)$2&034$56&3$%&''$-*73&30$*1$06.$1*''*%&789

PACKAGE TEXT

APPEARANCE

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?',(#/,(!@+(#,6#4&,'(%'(2"1(;"1&*(-,51&%-($%.-437(8/,2(3%)(.,(31#A(',;)A(;%'/,*(%)*(,0,)(*2,*('"(#/%#(2"1(3%)(9,-'")%&4',(2"1-(3-,%#404#27

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>(J4)4:1:("$(K::(HL('<4)(3")#%3#(4'(-,L14-,*(#"(',)',(%(/,%-#(-%#,7(M#/,-(".'#-13#4")'('13/(%'(:,#%&A(:%5),#'(%)*($1-(3"1&*(4)#,-$,-,(;4#/(#/,(#,6#4&,("1#91#7((

TEXTILE BRANDING

COLOURS

FABRIC VS TEXTILEN( 3/"',( #"( 4)3&1*,( #,6#4&,'(;4#/( !@+( ")( #/,( 9%3<%5,( &%.,&4)5( #"( 4:9&2( !+OP'(3"::4#:,)#(#"(*,0,&"94)5(4))"0%#40,(9-"*13#'7(N(3/"',(#/,(;"-*(#,6#4&,(4)'#,%*("$($%.-43A(%'(N(;%)#,*(#"(4)*43%#,(#/%#(#/,4-(9-"*13#(;%'(:"-,(#/%)(Q1'#(%($%.-437

J,#%&&43(9%3<%54)5(4)*43%#,'(#/,(,&,3#-")43(3")#,)#'(%'(;,&&(%'(.,4)5(#/,('19,-4"-("9#4")(4)(#/,(!@+(8,6#4&,'(-%)5,7(

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8/,(.-%)*4)5("$( #/,(#,6#4&,(;4#/(%(-1..,-(9%##,-)( 4'(%)(,$$,3#40,(;%2("$(.-%)*4)5(#/,(#,6#4&,(%)*(*4'#4)514'/4)5(4#($-":(-,51&%-($%.-43'7(8/,(9%##,-)'(%&'"(%3#(%'(%(<,2($"-(#/,(1',-'(#"(&,#(#/,:(<)";(#/,(:"'#(,$$,3#40,(1',($"-(,%3/(#,6#4&,('#4#3/(9%##,-)7((

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CONTAINS INFOThe textiles can be applied to almost anything and can sense physical and bioelectrical activity with their innovative interlocking ! bres. *

!"#$%&'()*+,-./012/&(-3,4+-5./6789:/&*;<-4<%,-(./-,/"=!>99&?)(<;(4&@+;A&B-C*3<D(&EA;;DFGG@@@1+-C*3<D(1,)5GH&99=!*'5

[500 x 200 mm ea.]Lily Pad Arduino

USB Cable

3.7V Power SupplyConductive ThreadNeedles

F&H Textile Sensors

Bioelectric

Stretch

Pressure

Instructions

!+Minimum of 4mm Sq skin contact is required to sense a heart rate. Other obstructions such as metal, magnets and fur could interfere with the textile output.

!""#$%&&'( %)*( +,%-#.,%#'( /%0,( .,,)( .1'2(3-,%#4)5(#/,',(3&,0,-(#,6#4&,(',)'"-'7(

!=+( %-,( ,634#,*( #"( 540,( 2"1( %( ),;( ',)'"-(',#(#/%#(%&&";'(2"1(#"(,6:&"-,(%)*(4)3&1*,(%&&('45)'("$(&4$,(%)*(4)(2"1-(3-,%#40,(:-">,3#'7(

CONTAINS INFOThe textiles can be applied to almost anything and can sense physical and bioelectrical activity with their innovative interlocking ! bres. *

[500 x 200 mm ea.]F&H Textile Sensors

Bioelectric

Stretch

Pressure!+Minimum of 4mm Sq skin contact is required to sense a heart rate. Other obstructions such as metal, magnets and fur could interfere with the textile output.

For tutorials and inspiration see www.sparkfun.com/fh_textiles

MANUAL

1. Apply the appropriate F&H textile to the area you want to explore.2. Connect the textile to the Lilly Pad Arduino using conductive thread or wire.3. Turn on your Arduino 4. Download the F&H technology sketch from www.sparkfun.com/fh_textiles/downloads5. Upload to your Arduino6. Interact with the F&H Textile to produce data7. Share you project with others and on F&H Textiles forum at Sparkfun.com

MANUAL

F&H Textiles produce electrical signals when activated by through physical or bioelectrical actions. These signals can be interpreted by microprocessors such as Arduino.

1. Use the F&H textiles as you would regular fabric. Experiement by applying the di! erent textiles to your projects.2. Connect the textiles to an output device with wire or conductive thread.3. Share you project with others and on F&H Textiles forum at Sparkfun.com

BASIC ADVANCED

Heart Rate Ring

1. Make or alter a ring for your " nger.2. Add the F&H Bioelectic textile to interior of the ring.3. Connect to signal receiver (Arduino) and measure the sensor output.4. Try doing some exercise to help vary your heart rate.

Touch Sensitive Ball

1. Make or alter a ball to play with.2. Cut long strips of both F&H Pressure and Bioelectric textiles.3. Sew textiles to each other alternating each stripe.4. Cover the ball with new textile outer.5. Connect the textile cover to either an internal or external signal receiver.6. Interact with the ball to generate signal feedback.7. Calibrate the sensors to transmit only if both activated, so it won’t react when on the ground or air.8. Play with your new creation.

EXAMPLE

SUMMARY!"#$%&$'$"()$*$"+),*&-.%"./0"&11.($2&.%"0$*&3/*"2$4$-("567"'.%8$*".*"./"9+$/"*982-$"-91+./,:".";$<"=$.%./0"#8*&/$**"./0"&//9'.(&'$"($-)/9%93,"0$'$%9+$2>"?)$"($@(&%$"A&("-91#&/.(&9/*"./0"()$&2"-9%%.#92.(&9/"<&()"B208&/9"<&%%"3$("()$&2"/$<"+2908-("(9"()$"2&3)("-8*(91$2*".*"<$%%".*"$/(&-&/3"/$<"8*$2*"<&()"()$&2"$.*,"(9"8*$"+2908-(>"

?)$"19*("&1+92(./("-91+9/$/("C92"./"9+$/D*982-$"-91+./,"&*"+2908-("*8++92("./0"&/C921.(&9/>"!"#$%&$'$"().("8*&/3"E+.2AC8/"F%$-(29/&-*".*"#9()"."+%.(C921"C92"*$%%&/3"()$"A&(*"./0"."*8++92("/$(<92A"567"-./"0&*(2&#8($"&/C921.(&9/"()2983)"()$&2"(28*($0"-%&$/("#.*$"./0"<$%%"0$*&3/$0"./0"8*$0"<$#*&($>""?)&*"+%.(C921".%%9<*"567"(9").'$"()$&2"9</"-92+92.($"&0$/(&(,"./0"<$#*&($"98(*&0$"9C"E+.2AC8/"().("&*"192$"C9-8*$0"(9<.20*"+2&'.($"+.2(/$2*)&+*"./0"1./8C.-(82&/3>"

G'$2.%%"!"()&/A"()&*"&*"()$"19*("$CC$-(&'$"<.,"(9"-2$.($"567"#2./0"./0"!0$/(&(,"./0"!"#$%&$'$"()$,"<98%0"#2&/3"."<$%-91$0"+2908-("./0".((&(80$"(9"()$"9+$/D*982-$"-9118/&(,>"69<"<&%%"()$*$"'.%8$*"#$"1.0$"(./3&#%$"&/"."0$*&3/$0"+2908-(H

!"#$%&%'%%()*+%,-./*+0+#12%!34%56-7-*8)8"+*%90":-7%;1%<)6-*%!"#$%=%>%/88?@AABBB$C".D6$.+EA?/+8+7A?+*+D+AFF&FG=HI&HA7"J-7A0A"*A?/+8+786-)EA!"#$%H%'%/88?@AABBB$C".D6$.+EA?/+8+7A?+*+D+AFF&FI&KGL=A7"J-7A0A"*A?/+8+786-)EA!"#$%K%'%/88?@AABBB$1E1"8.+*7M08"*#$.+EA"E)#-7A7+0M8"+*>:-7"#*N6-)08"E->;M7"*-77>.+00);+6)8"+*$O?#!"#$%F%'%/88?7@AA0/K$#++#0-M7-6.+*8-*8$.+EA>1PQRMSTM.UVA,WRSGK;&P<XAQQQQQQQQQY.A1+T.HZQ374XA7H=GA7[7BNR)7/"+*B)6-$O?#!"#$%I%'%/88?@AA)?"$*"*#$.+EA\0-7A]KES^VP4+X?H5UJ!T_D`GaQM1F=b[`^.V4.c6dc3-7aDe;G=4>=*1O*68J(I,V"&V(Y-GZTWB.!SZ&U6V)4]f9gB9<"h6!,^A0"01?):$O?#!"#$%b%'%/88?@AABBB$7D?)*#$.+$MDA.)8)0+#A"E)#-7A7?)6DRM*A0"001?):AGcbIc>G&$O?#!"#$%L%>%/88?@AA)??0-/-):0"*-7$.+EA=G&&AGLA=&A:6+?;+[>M?:)8->;6"*#7>E).>+7>[>0"+*>.+E?)8";"0"81A!"#$%c%'%/88?@AA&$;?$;0+#7?+8$.+EA>G&-I1[>/*RKA,"=-!_W4f=XAQQQQQQQQQV#ARf<6W>i6D<eA7&IGGAU)D-$U)#)J"*-$>$a+0$G&N5)#-NGG&$O?#!"#$%&G%'%/88?@AAEB?$O)1.0+":8$.+EA<Q]Q`Q]`QA9d]VV(dQ5,S]V9AU)D-$U)#)J"*-$>$a+0$G&N5)#-NGGI$O?#!"#$%&&%'%5+*+D+%B-;7"8-%9.6--*7/+8!"#$%&=%'%/88?@AA"E#H$-87178)8".$.+EA"0NRM00[RM00$=FKIKc=cc$O?#!"#$%&H%'%/88?@AAR6"8J"*#$+6#A?6+O-.87A0=cH:>E+8+6>:6"h-6>B"8/>?+8-*8"+E-8-6A!"#$%&K%'%5/+8+%d+M68-71%+R%U)D-6;+8

%%&$%;M"0:%"8$%7/)6-%"8$%?6+\8$%.)*%+?-*%7+M6.-%/)6:B)6-%B+6Dj2%/88?@AABBB$B"6-:$.+EA8-./;"JA78)68M?7AE)#)J"*-A&I>&&ARRN+?-*E)*MR).8M6"*#j.M66-*85)#-k)00%%=$%^-#"**"*#%:"#"8)0%-0-.86+*".7%8/6+M#/%?6+O-.872%9"*#E"*2%Q*:6-B%%H$%Q*)0+#%d"6.M"8%Y-7"#*@%Q682%9."-*.-%)*:%5-67+*)0"8"-72%T"00")E72%i"E%%K$%/88?@AABBB$?.>.+*86+0$.+$MDA:"#"8)0N-0-.86+*".7$/8E%%=$%^-#"**"*#%:"#"8)0%-0-.86+*".7%8/6+M#/%?6+O-.872%9"*#E"*2%Q*:6-B%%H$%Q*)0+#%d"6.M"8%Y-7"#*@%Q682%9."-*.-%)*:%5-67+*)0"8"-72%T"00")E72%i"E%%K$%/88?@AABBB$?.>.+*86+0$.+$MDA:"#"8)0N-0-.86+*".7$/8E

REFERENCES

Thanks.MOOD BOARD!"#$%&%'%%/88?@AA7/+?$7*++80);$.+EAc=>KGG>0)6#-A):)R6M"8>B)h->7/"-0:>R+6>)6:M"*+$O?#!"#$%=%>%/88?@AA0+h-01?).D)#-$.+EA78M:-*8>B+6D>h"8+6>0+?-7>0-"8-A!"#$%H%'%/88?@AABBB$7?)6DRM*$.+EA?6+:M.87AccF=!"#$%K%'%/88?@AA0+h-01?).D)#-$.+EA"*78)_M"EA!"#$%F%'%/88?@AA0+h-01?).D)#-$.+EA78M:-*8>B+6D>R6-::1>8)10+6AlE+6->=&=&G!"#$%I%'%/88?@AA0+h-01?).D)#-$.+EA).6"0-[>:-.+6>?)"*8A!"#$%b%'%/88?@AA7#M78+D:-7"#*$.+EA)6./"h-A,+D+>9.+?->FGG[KIK$O?#!"#$%L%>%/88?@AABBB$)"70-+*-$*-8A=GGLA:-7"#*A:-7"#*>"7>)>/-00>+R>)>:6M#A!"#$%c%'%/88?@AA#)\*$*-[8.+E$*-8$h*AXE)#-7AS?0+):-:A9/)6-A=G&&AG=A&IAHKILHN`-*J1E-]$O?#!"#$%&G%'%/88?@AABBB$)"70-+*-$*-8A=GGcA:-7"#*A#++:>:-7"#*>#++:>;M7"*-77>#-"#1>-[/";"8"+*A!"#$%&&%'%/88?@AABBB$8/-.++0"78$.+EAB?>.+*8-*8AM?0+):7A=G&GAG&A;0++E7;-661>E-:".)0>./+.+0)8-$O?#!"#$%&=%'%/88?@AA./)60-7)*:E)6"-$.+EAE-:")A.)8)0+#A?6+:M.8A.)./-A=A7E)00N"E)#-Ac:RbL-);HHF=F:GL:I-FR;L:=b&HI-cFAEA"AE".6+#-EN?).D)#"*#N&GGG$O?#!"#$%&H%'%/88?@AABBB$B)6:-7"#*$.+E$)M!"#$%&K%'%/88?@AABBB$)"70-+*-$*-8A=G&GA:-7"#*A.+*786M.8"+*>8-./*+0+#"-7>)M786)0")A!"#$%&F%>%/88?@AA/)6[-78$.+EA7"8-AB?>.+*8-*8AM?0+):7A=G&&AGIAE+6R+J-!VQ,$O?#!"#$%&I%>%/88?@AABBB$8/"7"781?-$.+EA?6+:M.8AR6"-*:!"#$%&b%>%/88?@AA0+h-01?).D)#-$.+EA-0>#)M./+AlE+6->==KbG!"#$%&L%>%/88?@AAR)6EI$78)8".$C".D6$.+EAF=LLAFH&&HIIIFGNII)=bLHR&bN+$O?#!"#$%&c%>%/88?@AA78)8".=$70)E[/1?-$.+EAB?>.+*8-*8AM?0+):7A=G&GAGLA94QUW3e5V>QXQXQX>H>H&H[=GL$O?#

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